Presentation from the 2013 California Transit Association Conference in Anaheim, CA. This quick overview illustrates how Omnitrans uses online marketing tools and social media to engage its rider community. Includes links to free and low cost marketing tools and examples of how to use Facebook contests to generate interesting content for embeddable slideshows.

1. Omnitrans: Connecting Our Community
It’s about people.

2. Blog RSS feed populates our home page.

6. Veterans’ Day
Campaign

8. FACEBOOK LIKES
FACEBOOK ENGAGEMENT
Jan. 2012 – 1,526 Likes
Jan. 2013 – 2,465 Likes
Jan. 2012 – 560 Engaged Users
Jan. 2013 – 1,829 Engaged Users
62% Increase
226% Increase
KLOUT SCORE
Jan. 2012 – 19
Jan. 2013 – 59
211% Increase
WEBSITE
TWITTER
Jan. 2012 – 20,562 Visits
Jan. 2013 – 75,548 Visits
Jan. 2012 – 336 Followers
Jan. 2013 – 734 Followers
257% Increase
118% Increase

9. Serving our riders on the go

10. We made an app for that!
Includes:
•
NexTrip Information
•
Bus Book
•
Online Store
•
Blog
•
Website
•
How to Ride Videos
•
Photos
•
Social Media Sites
•
Customer Service Info
•
No Service Holidays

11. Newsletter Tips:
•
•
•
•
•
Go mobile friendly
Include link to web version
Offer “Text to Join” option
Add social share buttons
Keep stories short & link to your
site for full version. (Good SEO!)

12. Growing our professional network

13. Typical LinkedIn company page:

14. Leveraging LinkedIn page features:

15. Highlight services

16. Grow connections
Drive traffic
Feature a video

17. •
•
•
•
NextBus
Chaffey College
Burger Mania
Loma Linda VA Hospital
•
•
•
•
Ronald McDonald House
Regis Movie Theatre
LifeStream Blood Bank
Valley Transportation Services

18. Does your story
support the
message of other
organizations?
Share it on their
Facebook page!

19. Contests: good fun & great content

20. We use contests to:
We
•
•
•
•
•
Reward our Facebook fans
Grow our audience
Identify potential rider interviews
Generate fun content for our web & social
Get rider feedback on new services or promos
Vote for your favorite promo item!
Cell Phone
Zipper Pouch
With Clip
Non-Slip Cell
Phone Rubber
Gripper Label

21. Contest responses used to
generate an embeddable
Dump The Pump slideshow:

22. “I dumped the pump
because I have a little boy
with leukemia.
I have to save as much
money as I can for what he
needs to get better.”
- Amanda P.
Visit us online at www.omnitrans.org

23. “It’s less stress than driving.
As a veteran with some mental
issues from time in service, I
have to find a way to reconnect
with people.
Being close to others in a bus
helps with that.”
- Timothy F.
Visit us online at www.omnitrans.org

24. “I dumped the pump so I
could read the New York
Times bestsellers instead
of bumper stickers!”
- Don J.
Visit us online at www.omnitrans.org

25. According to a recent
report by the American
Public Transportation, a
two-person household can
save more than $9,700
a year on average by
downsizing to one car.
Visit us online at www.omnitrans.org

26. Commute smarter.
Dump the pump for public transit
Visit us online at www.omnitrans.org

27. Where Would You Go On a 100 Million Mile Trip?
(Issuu flippable PDF booklet)
http://issuu.com/omnitrans/docs/million_mile_responses
Look Who Dumped The Pump!
(Slideshare slideshow)
http://www.slideshare.net/omnitranstransit/dumping-the-pump-for-public-transit

28. CANVA – quality graphic design tool in Beta stage. Templates, free and $1 clip art FREE
www.canva.com
CONDUIT – develop your own cell phone app. Paid version about $39 a month.
www.mobile.conduit.com
GOOGLE DOCS – create embeddable interactive customer surveys - FREE
www.docs.google.com
ISSUU – turn PDFs into online flippable versions - FREE
www.issuu.com
OFFERPOP – contest app; priced according to number of Facebook fans
www.offerpop.com
SLIDESHARE – create embeddable slideshows – FREE
www.slideshare.com

29. Email: Juno.Carlson@omnitrans.org