London marathon fundraising trends and stats from JustGiving - the world's most trusted online giving platform.

1. LONDON MARATHON
FUNDRAISING TRENDS
from
the world’s most trusted online giving platform
How much was raised on JustGiving?
The London marathon is still an event worth investing in...
raised on average
per person in 2017*
...vs the overall average per event category**
Running
£395 £351 £770 £914 £432 £749 £606
Walks Cycling Treks Swimming Triathlons Skydives
Total raised
Activation rate Giving peak
+ £1 million on 2016
90% of fundraisers
received at least
one donation
29% of donations
were made the week
before the event
£23.3m
£1,933
+ £150 on 2016
Get the latest fundraising tips and insights straight to your inbox at
blog.justgiving.com
How we crunched the numbers
When someone sets up a Fundraising Page on JustGiving, they tell us what they’re doing their fundraising for. If they select ‘an
organised event’ or ‘personal challenge’, they can choose from a list of events that have been categorised into the following:
running/marathons, walks, triathlons, treks, swimming, cycling, parachuting/skydives. We class this as ‘event fundraising’.
* This page average includes Gift aid and is calculated by looking at active event fundraising pages on JustGiving for London
marathon 2016 and the amount they have raised (as of 13 September 2017).
** These pages averages include Gift aid and are calculated by looking at active event fundraising pages on JustGiving created
in 2016 and the amount they have raised (as of 20 June 2017).
90%
Tips to help you raise more moneyTips to help you raise more money
The early bird catches the worm
People raised £200 more than the average
when they started fundraising 100+ days
before the London Marathon.
Get ready for the rush
3 donations per second were processed
on JustGiving on marathon weekend.
Give people the right tools
People raised £1,400 more when they used
key features of their Fundraising Page.
Encourage your fundraisers
to use these four features:
Mobile app
£2,121 raised
on average
by marathon
fundraisers using
our mobile app
Target
45% more raised
on average when
people set a
target on their
fundraising page
Profile pic
23% more raised
on average by
people that add a
profile pic to their
fundraising page
Photos
2% more raised
for every photo
a fundraiser
shares on their
fundraising page
Be more mobile than ever
88% of JustGiving traffic on marathon Sunday
was from people on their mobiles.
1
1
3
3
2
2
4
4
100 DAYS
Promote online fundraising on your
website and emails – now!
Make sure your website and tech
partners can manage big spikes in traffic.
Give your fundraisers and donors
a mobile-friendly experience.