Have you been looking for some simple pointers to help you podcast audience grow? Have you been looking for ways to monetize your podcast? Well, look no further, as this is WYSIWYG!

1. ˙© 2018 . All Rights Reserved . QUEENSCAST LLC
MARKETING ESSENTIALS EVERY PODCASTER SHOULD KNOW
Brought to you buy –
It’s one thing to create it — and quite another to market it

2. Remember when a podcast seemed impossible?

3. Now You’ve Got Episodes!

4. You’ve Got Your Gear!

5. You’ve Got Player Destinations!

6. You’ve Got Episodes To Preplan, Cut & Distribute!

7. • How do I optimize a podcast?
• Additional reach for your brand?
• Growing listeners and readership?
• Should I be trying to monetize this?
• Do listeners even know I have a blog?
• How long do I do this to know it’s working?
• Do people enjoy my content?
• Downloads = Success?
• What next!?!
Where’s All This Benefit?

9. Now, let’s talk marketing!

10. Tell Everyone — EVERY TIME!

11. Get People Excited Before
SHOWLEAD UP LEAD UP LEAD UP POST SHOW POST SHOW POST SHOW
DAY DAY DAY DAY DAY DAY

12. • Have a time each week people
can depend on
• Have 101” programming to ease
people in
• Introduce each show
• Whatever your content is —
don’t talk OVER your audience
• Pre-prep any guests of the show
with questions & directives
• If you plan to create advertorial
space “in show” make sure that
your advertiser/sponsor is a
good fit for your content
• Always be transparent
People Trust Consistency

13. Visual Consistency

14. • Respect your listenership
• Ask for what you want from
your audience
• Need more likes?
• Come to an event?
• Name a new product?
• Review our latest “X, Y & Z!”
• Create a sense of community
– it’s OUR show
• Never assume that your
audience feels a given way
• Let the show ask questions
(for future content)
You Are A Village

15. • Don’t SELL! Especially if
you’re monetizing
• Solving problems = creates
loyalty
• Actionable content
• The “10/90”
Don’t Sell

17. Marketing Tactics For Your Podcast

18. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
“The BIG 6”
CONTENT

19. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
“The BIG 6”

20. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

21. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

22. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

23. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

24. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

25. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

26. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

27. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

28. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
INTELLIGENCE
Testing
Support
Forecasting
Prototyping
Monitoring
Optimization
Analysis
Crisis
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

29. THE MONTRA

30. CONSTRUCT ONCE – USE MANY!

31. Internal External
Test & Optimize, Test & Optimize, Test & Optimize, Test & Optim
Content
One Podcast Enters

33. Monetization Marketing For Your Podcast
💰

34. Monetization Media Types
SUGGESTED SALES TYPES:
Online Banner(s) Sectional Takeover Product Reviews Paid Placement
In-Show Mention PreRecorded Spot Video Interstitial Email
Advetorial article Calendar/LIVE Event Giveaway/Program … and more!

35. Online Banners
[+] PRO
• Pretty easy in implement
• Most client understand them
• You can use a network or control them yourself
[-] CON
• Not insanely effective
• You can use a network or control them yourself

36. Sectional Takeover
[+] PRO
• Gives client ownership
[-] CON
• Need to show you have the numbers

37. Product Reviews
[+] PRO
• Feels authentic
• Creates loyalty with another brand
[-] CON
• Bad products are bad for you

38. Paid Placement
[+] PRO
• Large ad placement for client
[-] CON
• Needs to be recognize the advertisement
• Can feel like a bait-and-switch

39. In-Show Mentions
[+] PRO
• Feels authentic
• Creates loyalty with another brand
[-] CON
• Not always inline with brand

40. PreRecorded Spots
[+] PRO
• Gives your show a bigger feel
• A great way for clients to stay on brand
[-] CON
• Breaks up show
• Makes you feel “salesy”

41. Video Interstitial
[+] PRO
• Typically good alignment with brand to content
[-] CON
• Can be intrusive to user

42. Email
[+] PRO
• Working relationships within your list, or your
clients list can be VERY beneficial
• People still check email everyday
[-] CON
• Poorly executed email can hurt as much as help

43. Advertorial Article
[+] PRO
• Gives clients a long-form approach
• Feels more credible
[-] CON
• Needs to be recognize the advertisement

44. Calendar/Event
[+] PRO
• Fast traction for clients
• Creates a sense of urgency
• Advocate a series of promotions
[-] CON
• One and done

45. Giveaway/Prize Programming
[+] PRO
• Good alignment with client
• Piggyback your content with promos
• Work to share contacts
[-] CON
• Bad client brands can spoil your clean list

46. • What are your Metrics?
• Traffic
• Demographics
• New vs. repeat visitation
• Dwell time
• What kind of pricing models?
• CPA (Cost Per Action/Acquisition/Lead/Purchase)
• CPC (Cost per Click)
• CPM (Cost Per Thousand Impressions)
• Flat Rate
• Multiple Models
What do I charge?

47. Develop A Rate Sheet
AD PRODUCT COST AVAILABILITY SIZE
Billboard sponsor: banner $400/month 4 per month 728x90
Column ad 1 $400/month 6 per month 300x250
Pre-roll: “Brought to you by” $800/month 2 mentions / show 00:60 + Sec
Random: “in-show” spot $400/month 1 mention / show 00:30 + Sec
Mid-roll: (client submitted) audio ad $600/month 1 slot / show 00:60 + Sec
End-roll: (client submitted) audio ad $300/month 1 slot / show 00:30 + Sec
Column ad 2 $350/month 6 per month 300x200
Column ad 3 $300/month 6 per month 300x150
Top Ten post presenter $150/week or $500/month 1 per week Custom
Sponsored “Native” Post $400 - 600 contact for quote 1 per day Article
$150/post 1 per day Article
Footer sponsor: banner
Sponsored calendar event
Article ad: banner $500/month 4 per month 300x150
$300/month 4 per month 728x90
$50/post 1 per day 1200x900Social media post from QC
Email: banner $50/post 4 per month 300x250

48. ˙© 2018 . All Rights Reserved . QUEENSCAST LLC
Q/A

49. QueensCast is:
Justina Pratt
Justice Mitchell
˙© 2018 . All Rights Reserved . QUEENSCAST LLC