What it takes to be a premier google partner!

1. Premier Partner Badge Launch
and Specializations

2. What’s new
1. Premier Google Partner Badge
Now it’s easier to identify Partners with experience
managing large campaigns.
The Premier Google Partner badge recognizes top
agencies with a track record for managing significant
AdWords investments
2. Company Specializations
It’s also easier to identify agencies with specialized skills.
Specializations recognize agencies with expertise in
search advertising, mobile advertising, video advertising,
display advertising and shopping advertising
Company Specializations will show on Google Partner
badge and Premier Partner badge where eligible.
Launching globally

3. Agencies receive access to a
range of benefits including free
product exams and certifications,
training events, promotional
offers and rewards, professional
networking, and other tools.
Different agencies will receive
different benefits depending on
whether they are members,
Partner badged agencies, or
Premier Partner badged
agencies.
Benefits of
getting badged
Members Partners Premier Partners
Education
Product Trainings and Certifications
Sales Trainings
Community Membership and Product Updates
Executive Business Trainings
Support
Performance Reporting
Phone, Chat, and Email Support
Eligible for Dedicated Account Management
Growth
Sales and Pitch Collateral
Partners Badge Assets
Listing in Google Partner Search
New Business Strategy Consulting
Client Event Support
Rewards
Promotional Offers
Agency Competitions
Annual Partners Summit

4. Criteria for earning a Google Partner badge
To qualify for Google Partner status, agencies must:
➔ Create and complete a Partners company profile
➔ Pass AdWords certification in Google Partners (≥ 1 affiliated member)
➔ Meet $10K USD 90-day spend requirement across your managed accounts
➔ Demonstrate agency performance by delivering strong client and agency growth

5. Criteria for earning a Premier Partner badge
To qualify for Premier Partner status, agencies must:
➔ Create and complete a Partners company profile
➔ Pass AdWords certification in Google Partners (≥ 2 affiliated members)
➔ Meet higher spend requirement across your managed accounts
➔ Demonstrate agency performance by delivering strong client and agency growth

6. Company performance
What we can communicate (if asked):
Company performance is designed to better assess an agency’s quality by using spend-based
metrics as proxies for advertiser success. Agencies that have a thriving customer base as
measured along these performance dimensions are considered able to provide services that
will make advertisers successful.
The four spend-based metrics that make up company performance are:
Client
revenue growth
How an agency’s clients’
revenues have grown over a
period of time.*
Client
Retention
How an agency’s client retention
changes over a period of time.*
Overall
revenue growth
How an agency’s revenues have
grown over a period of time.*
Growth in number
of advertisers
How an agency’s advertiser
portfolio has grown over a
period of time.*
1 2 3 4
*Note: Period of time definition may vary. Currently calculates values over an 18 month window, comparing previous 6 months company performance to year-over-year six months
company performance.

7. Search ads
Display ads
Video ads
Mobile ads
Shopping ads
Benefits
➔ Help Partners demonstrate
specific product knowledge to win
new business and better
differentiate themselves in the
market
➔ Enable advertisers to identify
Partners who are skilled in the
AdWords product area they need
help with
➔ Advertisers can identify Partners
with specializations through
Google Partner Search and by
looking for specialization icons
wherever the badge is displayed
Criteria
➔ Fulfill all badge requirements
➔ Have ≥ 1 individual affiliated and
certified in the specialization area
➔ Demonstrate increased product
performance in the specialization
area
➔ Meet $10K USD 90-day spend
revenue threshold in the
specialization area
Agencies can now earn specializations*

8. Members of Google
Partners (non-badged)
➔ Meet the badge requirements
to earn the Partner badge, then
start thinking about
specializations
What agencies need to do
Google Partners
➔ Make sure you meet all badge
requirements to maintain your
Partner status
➔ Earn specializations in specific
product areas by meeting all
criteria
Premier Google Partners
➔ Make sure you meet all badge
requirements to maintain your
Premier Partner status
➔ Earn specializations in specific
product areas by meeting all
criteria