2. Google/Android Design
Expected Debut – End of 2012
Will utilize existing 3G & 4G
networks
Expected Price - $250 to $600
Augmented Reality in the
Blink of an Eye
3. Utilizes augmented reality to project images &
information in front of your eye
Similar products that use augmented reality to
enhance user experience – Television and Smart
Phones
Sportsvision has been a big proponent of
augmented reality in sports telecasting
Smart Phones have started utilizing it as a tool for
consumers and businesses alike
Augmented Reality in the
Blink of an Eye
4. Examples of augmented
reality as an advertising
tool in sports/television
Augmented Reality in the
Blink of an Eye
5. Examples of augmented
reality in sports/television
that enhance “viewability”
Augmented Reality in the
Blink of an Eye
6. Example of how smart
phones use augmented
reality to enhance
consumers and businesses
Augmented Reality in the
Blink of an Eye
7. Sports
Change the way spectators view events by giving them
the information they get at home while at the game
Player stats
Real time in game information
Advertisers take advantage
Individuals and amateurs
Golf both amateur and
Professional events
Potential Business Opportunities for
Google Glasses
8. Tourism
Restaurants and bars
Could include user reviews
Hotel Search
Could locate hotels then show you room availability and
amenities
Site seeing/Navigation
Potential Business Opportunities for
Google Glasses
9. Shopping
Utilize it with current deal finding apps such as
Groupon
Car lots
Social Media
Wallit
Post comments at
events and other places
Potential Business Opportunities for
Google Glasses
10. Find People
Jerry Sandusky
See people’s profiles using facial recognition**
CHILD MOLESTER
ALLEGEDLY
Potential Business Opportunities for
Google Glasses
11. The Future of Google Glasses
They are going to take off
Style may be an issue
Operation may have a learning curve
Going to change the way businesses market to
consumers and consumers find businesses
May help reduce advertising “noise” in high traffic areas
Going to change the way we intermingle as a society
Social media on a new level
Going to change the way we look at the world around us
Information is readily available
The Future
Is in your face