Demographic, Psychographic & Consumption Lifestyle profiling of Women Consumers in India

1. Indian Women 2010 Demographic, Psychographic & Consumption Lifestyle profiling of Women Consumers in India

4. Segmentation of Women Consumers (by a combination of their ‘occupational’ and ‘marital’ status) Urban Sample Rural Sample Women Students Unmarried and studying 20,709 11,929 Working Maidens Unmarried and working 1,242 522 Housewives Married and not working 5,810 2,767 Housewife Moms Married with children and not working 34,456 18,580 Working Wives Married and working 534 275 Working Moms Married with children and working 3,151 1,955

5. Topline Findings

11. Report Details

13. Indian Shoppers Shopping Orientation & preferences Juxt India Consumer Landscape Syndicated Study Datasets Product Category Datasets India Mobile Mobil Service & Handsets India Bytes Personal Computers India Drives Automobiles India Banks Personal Banking India Insured Life, Gen Insurance India Plugged Home Durables India Drinks Alcoholic Drinks India Smokes Cigarettes India Grooming Personal Care India Pack Foodies Processed Food Individual Consumer Master Dataset Master Datasets All Household Profile Data Household Master Dataset All Individual Profile Data Language, Community, Caste, Religion India Societal Landscape Lifestyle Diseases & Medication Preferences India Health Check India Hooked Indian Urbanites Urban SECs Indian Ruralites Rural SECs Indian Families Family composition & lifecycle stage Indian Generations Generational Age groups India Spending Powers Ability to Spend India Consumer Lifestyles Ability to Spend + Inclination to Spend India Affluents The Uppies & The Rich Indian HOH Chief Wage Earners of the Households Indian Women Women Consumers India Investing The Financial Investors Dominant & Integrated Media Usage (TV, Print, Radio, Internet) Holidays & Travel India Holidays Consumer Segment Datasets

14. Pricing* * 10.3% service tax extra * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Supplementary Datasets Combo Datasets Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey +  Rs. 700,000 Individual Consumer Master Dataset Rs. 600,000 (All available data on women consumers individually) (All available data on individual consumers) (At all geographic levels – all India, urban, rural, state-wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts) ‘ Indian Women’ Segmentation Dataset Rs. 60,000 per Women Segment (all relevant individual level data but only for one ‘women segment’) ‘ Indian Women’ Segmentation Dataset 3 Women Segments - Rs. 150,000 (all relevant individual level data but only for 3 ‘women segments’) ‘ Indian Women’ Segmentation Dataset All 6 Women Segments Rs. 200,000

21. Thank You!