Команда: Елизавета Сигорская (Peppermint Interactive, Creative Director) и Данила Торбовский (Publicis Visage, копирайтер)

1. #hEARtbeats
!
media campaign
for Beats Headphones
!
by Danylo Tarbosky & Elizabeth Sigorska

2. Ok,
!
we’ve got two perfect pairs
of Beats
!
for two people with ears that
match
a perfect heart

3. but ears are soooo

4. unique.

5. there might be only one human
hear in the world matching yours
one…

6. so we start a hunt
!
ear hunt
!
for a perfect pair of ears

8. WITH SOUND UNITED

9. site
facebook / vkontakte / instagram
!
ambient

10. heartbeats app on
topgoods.com.ua

11. find your perfect heart
!
get perfect Beats

12. register via fb/vk
!
upload your ear photo
!
invite a friend to check your ears matching
!
make your #heartbeats public @ social networks
win Beats for your perfect heart
!
site mainpage layout reference: http://pakadlabezdomniaka.pl/

13. don’t have a friend to invite?
try #heartbeats roulette
!
maybe you’ll find your perfect pair then

14. all #heartbeats are gathered at online
gallery on webpage and social networks

15. every #heart is unique
!
as a piece of art

16. so we treat it as ART
!
#heartbeats gallery
!
offline gallery with all the works created during the project
printed, framed, and signed with owners’ names
!
tagged online
!
with a chance for owners to exchange their #heartbeats
portraits for a Topgoods cheque

17. what about your
?