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Company Introduction
This slide is for those whom interested to join in our
exciting journey to "redefine the food business".

The ultimate purpose is for you to understand about
who we are, what we care and what we are building.
02
What's this Slide?
What's this Slide?
03
agenda
1. Overview
2. Market
3. Service
4. Team & Culture
5. Environment
6. We Need You
04
overview
05
overview
Food business has been manually operated by people with lack of
technology for a long time. We believe that food business should
be much more creative in nature.

We commit to redefine the food business using the power of
technology. Technology is the key for professionals in the food
business to focus more on creative work.

Food business gives positive power to all the people in daily life.
REDEFINE THE FOOD BUSINESS
Our Vision
06
overview
Founded date
2018
Location
18/40 Nguyen Cuu Van, Binh Thanh, HCMC, Vietnam
Company name
Kamereo LLC.
Founders
Taku Tanaka - CEO
Hiroshi Tokaku - CTO
Company Overview
07
overview
Company history
June 2018

Launch purchasing & sourcing platform service
Jan 2019

$500K seed round funding
August 2019

Launch vegetables supply chain business
April 2020

Launch KameMart (online grocery) service
June 2020

Close platform service
April 2021

Close KameMart & focus on supply chain business
May 2021

$4.6M Series A funding
08
overview
Management Members
TAKU TANAKA - CEO & Co-Founder
HIROSHI TOKAKU - CTO & Co-Founder
KHAI TA - Business Optimization Manager
LUU NGUYEN - Purchasing Manager
Jean-Yves Thai - Head of Sales
ALEX NGO - Warehouse Manager
09
overview
KAMEREO Impact
Farmers Customers
Reduce cost & provide convenience
One stop purchasing platform help
customers to run business better
Build a new supply chain
Streamline multi layer supply chain
with own last mile logistics by the
power of technology
Sustainability
Increase income with stability and
also make the customer needs
transparent
10
overview
How We Provide Customer Value
Convenience
Technology
Operation
Customer
Support
Customer
Value
One-stop purchase improves the daily
operation of customers
Tech team builds quality software to
support business
Close communication achieves high
customer satisfaction
Operational excellence keeps the service
quality high
11
market
Restaurant Market
12
market
Huge!

but it's manually operated
$55B
Market Size (CAGR: 10 %)
+
* Source: Euromonitor 2011 &

Annual GDP growth rate of 2011-2019
98.8%
Small-Mid Size Restaurant Ratio
* Source: Daiwa Research 2013
The majority of F&B business is Small & Mid size
13
market
There is big room to cut more cost if we streamline supply chain with big volume.
Small & Mid size F&B business doesn't have purchasing volume and resource.
Hence, they just buy from wet market or super market near their store.
Supplychainhasmanyproblems
14
market
Farmer Collective

Point
Big

Market
Small

Dealer Restaurant
~20%
~30%
~30%
~20%
~30%
~20%
~30%
~20%
Multiplelayersinsupplychain
$0.25/kg $0.8/kg
Margin
Loss
Manymiddlemeninvolved
Foodlossineachselling/buyingactivity
Higherpriceatthestageofenduser
Enduserishardtoknoworiginofthefood
Inefficient Purchasing at Restaurant
15
market
One restaurant places orders to 20 ~ 30 suppliers
Via Zalo, email, phone call, and SMS
Receiving products from various suppliers takes time
!?
Problem of Farmers
Don't have Stable and regular demand/customer
Don’t know selling price until selling
Don’t know how much and what to grow
No commitment of buying from Modern Trade channel even though they ask to grow
?!
?!
16
market
17
service
18
Service
KAMEREO Business Overview
Hotel, Restaurant, Cafe
Supermarket
Office
School, Hospital, Canteen
KAMEREO
Individual
Co-operative
End User
Farmer
Supplier & Factory
19
Service
KAMEREO Ordering System
Save time for order and sourcing
Easy to Use
Constantly update new feature
20
Service
How our Daily operation works
App
Farmers
Customer
Service
Sales
Active
Customer
Potential
Customer
Suppliers
Purchasing
Fulfillment
Shippers Inventory
Warehouse
Ordering
Internal System
* Under development
Place & check orders
Customer support
Place orders
Receive products
Close communicate
between teams
Frontside of Warehouse
Shipper
Warehouse Fullfilment works
Warehouse Fullfilment works
Cold Room
our warehouse
21
Service
22
service
Our Customers
and many more
Customer Testimonials
Layla - Eatery & Bar, Summer Experiment Sol Kitchen & Bar
23
service
24
Service
Our contracted farms
Ho Chi Minh
Cu Chi
Hoc Mon
Dak Lak
Buon Me Thuot
Lam Dong
Da Lat
Duc Trong
25
Service
Our Supply Partners
and many more
Expansion Plan
DA NANG
in 2023
Ha noi
in 2022
26
Service
Ho Chi Minh
27
team & CULture
Team Positions
Customer Support

6 members
Sales

12 members
Purchasing

3 members
HR

3 members
Finance & Accounting

4 members
Product

8 members
Fulfillment

19 members
Shipper

21 members
Inventory

5 members
QC

3 members
Delivery Ops

5 members
Management

5 members
Office
41 members
Operation
53 members
28
team & CULture
* Data from 2021.7
29
team & CULture
Gender / Ages
Men

55 members
Women

39 members
30s

25 members
40s

8 members
20s

61 members
Gender Ages
* Data from 2021.6
Company structure for the next 3 years
30
team & CULture
CEO
C&B
Hiring
Employee Success
HR
Fullfillment
QC
Inventory
Delivery Ops
Shipper
Accounting Admin
Operation
Sales
Customer Support
Sales
Vegetables
Non Vegetables
Purchasing
Product Manager
Engineer
Product Designer
QA
Product
Accounting
Finance
Accounting/Finance
31
team & CULture
Team Moments
KAMEREO's name comes from chameleon which is a cute and unique
animal. Chameleons change their own skin colour depending on the
environment. We as KAMEREO team always commit to “embrace
change” to deliver better value for our customers and community.


A Chameleon's tongue can be longer than its height when they eat
something. Our KAMEREO team is committed to doing our best always
with “Kaizen” spirits. We don’t limit ourselves.


Lastly, we wanted to make our company name and logo funny and cute
so that as many as people can remember us.
32
team & CULture
Where Does "KAMEREO" Come From?
KAMEREO
33
team & CULture
KAMEREO 6 Core Values
Our 6 core values are the most important for the Kamereo family.
Those are a way of life and how we deal with daily work.

We believe a company with strong core values will perform better
for the long term.

As we continue to grow, we must keep committing to our 6 core
values to make a big positive impact on our customers,
communities and ourselves.
6 Core Values
34
team & CULture
6 Core Values
For more details
1. What's the Problem
2. Deliver WOW Experience!
3. Integrity
4. Embrace Change
5. Kaizen Spirit
6. Data - Driven
Available on Slack / Whatsapp / Viber / Line
hông nha!
xin lôi...
~
?
cám ơn
bye~
hông nha!
xin lôi...
~
?
cám ơn
bye~
35
team & CULture
KAMEREO Emoji Stickers & Goods
what's
the problem?
deliver
wow experience embrace change
KAIZEN SPIRIT
I n t e g r i t y
data - driven
36
environment
37
environment
Compensation & Benefits
Flexible working hour

(depending on the department)
Remote work 

(needs manager's approval)
Provide a laptop Annual leave 12 days/ year
Salary review twice a year
13 months bonus
th
Employee purchase program

(buying via Kamereo App with good price)
Potential ESOP grant
InternationalEnvironment
38
environment
Manynationalities&opentothediversity
Englishiscommonlanguage
3Japanese
1Australian
1French
Company-wide Events
39
environment
Monthly all hands meetinG
Year-end party
Sharing all department activities
Everyone can ask any questions to CEO
40
we need you
we need you
41
we need you
0.1%
Why You Should Join
We are still at the very begining of the journey


Unlimited growth opportunity for you


Fast growth startup environment
42
we need you
43
we need you
Check the current open positions
Taku recruiment@kamereo.vn
KAMEREO Hiroshi
We’re Hiring

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KAMEREO - Company introduction

  • 2. This slide is for those whom interested to join in our exciting journey to "redefine the food business". The ultimate purpose is for you to understand about who we are, what we care and what we are building. 02 What's this Slide? What's this Slide?
  • 3. 03 agenda 1. Overview 2. Market 3. Service 4. Team & Culture 5. Environment 6. We Need You
  • 5. 05 overview Food business has been manually operated by people with lack of technology for a long time. We believe that food business should be much more creative in nature. We commit to redefine the food business using the power of technology. Technology is the key for professionals in the food business to focus more on creative work. Food business gives positive power to all the people in daily life. REDEFINE THE FOOD BUSINESS Our Vision
  • 6. 06 overview Founded date 2018 Location 18/40 Nguyen Cuu Van, Binh Thanh, HCMC, Vietnam Company name Kamereo LLC. Founders Taku Tanaka - CEO Hiroshi Tokaku - CTO Company Overview
  • 7. 07 overview Company history June 2018 Launch purchasing & sourcing platform service Jan 2019 $500K seed round funding August 2019 Launch vegetables supply chain business April 2020 Launch KameMart (online grocery) service June 2020 Close platform service April 2021 Close KameMart & focus on supply chain business May 2021 $4.6M Series A funding
  • 8. 08 overview Management Members TAKU TANAKA - CEO & Co-Founder HIROSHI TOKAKU - CTO & Co-Founder KHAI TA - Business Optimization Manager LUU NGUYEN - Purchasing Manager Jean-Yves Thai - Head of Sales ALEX NGO - Warehouse Manager
  • 9. 09 overview KAMEREO Impact Farmers Customers Reduce cost & provide convenience One stop purchasing platform help customers to run business better Build a new supply chain Streamline multi layer supply chain with own last mile logistics by the power of technology Sustainability Increase income with stability and also make the customer needs transparent
  • 10. 10 overview How We Provide Customer Value Convenience Technology Operation Customer Support Customer Value One-stop purchase improves the daily operation of customers Tech team builds quality software to support business Close communication achieves high customer satisfaction Operational excellence keeps the service quality high
  • 12. Restaurant Market 12 market Huge! but it's manually operated $55B Market Size (CAGR: 10 %) + * Source: Euromonitor 2011 & Annual GDP growth rate of 2011-2019 98.8% Small-Mid Size Restaurant Ratio * Source: Daiwa Research 2013
  • 13. The majority of F&B business is Small & Mid size 13 market There is big room to cut more cost if we streamline supply chain with big volume. Small & Mid size F&B business doesn't have purchasing volume and resource. Hence, they just buy from wet market or super market near their store.
  • 14. Supplychainhasmanyproblems 14 market Farmer Collective Point Big Market Small Dealer Restaurant ~20% ~30% ~30% ~20% ~30% ~20% ~30% ~20% Multiplelayersinsupplychain $0.25/kg $0.8/kg Margin Loss Manymiddlemeninvolved Foodlossineachselling/buyingactivity Higherpriceatthestageofenduser Enduserishardtoknoworiginofthefood
  • 15. Inefficient Purchasing at Restaurant 15 market One restaurant places orders to 20 ~ 30 suppliers Via Zalo, email, phone call, and SMS Receiving products from various suppliers takes time !?
  • 16. Problem of Farmers Don't have Stable and regular demand/customer Don’t know selling price until selling Don’t know how much and what to grow No commitment of buying from Modern Trade channel even though they ask to grow ?! ?! 16 market
  • 18. 18 Service KAMEREO Business Overview Hotel, Restaurant, Cafe Supermarket Office School, Hospital, Canteen KAMEREO Individual Co-operative End User Farmer Supplier & Factory
  • 19. 19 Service KAMEREO Ordering System Save time for order and sourcing Easy to Use Constantly update new feature
  • 20. 20 Service How our Daily operation works App Farmers Customer Service Sales Active Customer Potential Customer Suppliers Purchasing Fulfillment Shippers Inventory Warehouse Ordering Internal System * Under development Place & check orders Customer support Place orders Receive products Close communicate between teams
  • 21. Frontside of Warehouse Shipper Warehouse Fullfilment works Warehouse Fullfilment works Cold Room our warehouse 21 Service
  • 23. Customer Testimonials Layla - Eatery & Bar, Summer Experiment Sol Kitchen & Bar 23 service
  • 24. 24 Service Our contracted farms Ho Chi Minh Cu Chi Hoc Mon Dak Lak Buon Me Thuot Lam Dong Da Lat Duc Trong
  • 26. Expansion Plan DA NANG in 2023 Ha noi in 2022 26 Service Ho Chi Minh
  • 28. Team Positions Customer Support 6 members Sales 12 members Purchasing 3 members HR 3 members Finance & Accounting 4 members Product 8 members Fulfillment 19 members Shipper 21 members Inventory 5 members QC 3 members Delivery Ops 5 members Management 5 members Office 41 members Operation 53 members 28 team & CULture * Data from 2021.7
  • 29. 29 team & CULture Gender / Ages Men 55 members Women 39 members 30s 25 members 40s 8 members 20s 61 members Gender Ages * Data from 2021.6
  • 30. Company structure for the next 3 years 30 team & CULture CEO C&B Hiring Employee Success HR Fullfillment QC Inventory Delivery Ops Shipper Accounting Admin Operation Sales Customer Support Sales Vegetables Non Vegetables Purchasing Product Manager Engineer Product Designer QA Product Accounting Finance Accounting/Finance
  • 32. KAMEREO's name comes from chameleon which is a cute and unique animal. Chameleons change their own skin colour depending on the environment. We as KAMEREO team always commit to “embrace change” to deliver better value for our customers and community. A Chameleon's tongue can be longer than its height when they eat something. Our KAMEREO team is committed to doing our best always with “Kaizen” spirits. We don’t limit ourselves. Lastly, we wanted to make our company name and logo funny and cute so that as many as people can remember us. 32 team & CULture Where Does "KAMEREO" Come From? KAMEREO
  • 33. 33 team & CULture KAMEREO 6 Core Values Our 6 core values are the most important for the Kamereo family. Those are a way of life and how we deal with daily work. We believe a company with strong core values will perform better for the long term. As we continue to grow, we must keep committing to our 6 core values to make a big positive impact on our customers, communities and ourselves. 6 Core Values
  • 34. 34 team & CULture 6 Core Values For more details 1. What's the Problem 2. Deliver WOW Experience! 3. Integrity 4. Embrace Change 5. Kaizen Spirit 6. Data - Driven
  • 35. Available on Slack / Whatsapp / Viber / Line hông nha! xin lôi... ~ ? cám ơn bye~ hông nha! xin lôi... ~ ? cám ơn bye~ 35 team & CULture KAMEREO Emoji Stickers & Goods what's the problem? deliver wow experience embrace change KAIZEN SPIRIT I n t e g r i t y data - driven
  • 37. 37 environment Compensation & Benefits Flexible working hour (depending on the department) Remote work (needs manager's approval) Provide a laptop Annual leave 12 days/ year Salary review twice a year 13 months bonus th Employee purchase program (buying via Kamereo App with good price) Potential ESOP grant
  • 39. Company-wide Events 39 environment Monthly all hands meetinG Year-end party Sharing all department activities Everyone can ask any questions to CEO
  • 41. we need you 41 we need you 0.1%
  • 42. Why You Should Join We are still at the very begining of the journey Unlimited growth opportunity for you Fast growth startup environment 42 we need you
  • 43. 43 we need you Check the current open positions Taku recruiment@kamereo.vn KAMEREO Hiroshi We’re Hiring