Trender från SXSW 2016

•

3 recomendaciones•1,682 vistas

Virtual Reality, Artificial Intelligence, Generation Z, Internet of Things, giffar och millennials. Allt detta och lite till snackades det om under SXSW 2016. Här är spaningar från KAN-teamet.

Internet

Disruption
Smart data
Digital transformation

9
Upplevelse
i centrum
Millennials
är allas
drömmålgrupp
”Digitalt
är bara
ett medium”

2016 års SXSW bjöd på….
VR: Virtual reality
AI: Artificial Intelligence 
Tracking stuff 
Marketing to the moments 
Gen Z & Millennials
Let’s go!
10

12
IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594

16
Högupplösta skärmar
IMAGE CRED: SonyMobile

17
IMAGE CRED: Apple
GyroskopAccelerometer

Högupplösta skärmar
Accelerometer& Gyroskop
Processor
$

Immersion VR Presence MR
Mixed reality / Augmented reality

IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com

IMAGE CRED: TheVerge / Microsoft
Presence MR

Presence MR
“the most intuitive access to digital information and direct hand interaction with holograms.”

Internet of Experiences
IMAGE CRED: blog.harmonicinc.com

Uppfattad ruttVerklig rutt
Re-directed
walking

“Virtual reality has the potential
to be the most social platform”
Mark Zuckerberg

Hur är VR applicerbart
på er verksamhet?

“Anything that
can be tracked
will be tracked”

3. Disruptiv innovation och
nya affärsmodeller

The Internet of Caring Things
“The challenge is converting a world built byand for the young into a world
that’s supports and engages population that live 100 years and beyond”*
* Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.

Privat Transparent
Generell Personaliserad

“Big data is the new oil”
IMAGE CRED: atlanticsentinel.com

Moments that Matter
• On an average day in the US, there are 18 million posts,
comments, likesand sharesabout cooking and baking
• Tuesday and Wednesday have the fewest posts. 52%of the FB
posts about cooking and baking happen on Friday, Saturday
and Sunday
• People are cooks on weekdays, gourmets on weekends
• 83%of the cooking and baking interactions happen on
a mobile device in the US
• Married people interact about cooking and baking than
single people
*Facebook IQ

Men…
Går det ens att prata om dem
som en enda grupp?
83

• Etniskt diversifierade
• Könsöverskridande identiteter
• Har online personas
• Flerakarriärsinriktningaroch ett flexibelt synsätt på yrkesval
• Leveri icke-traditionellahushåll
• Stor köpkraft
84

Vi pratar om
Gen Z & Millennials
som om de vore kloner
IMAGE CRED: Unsplash.com

”The power
of the niche”
Syfte
Individualism
Samhörighet

89
#dropthemillennial
IMAGE CRED: Unsplash.com

Defines
me
Fits
me
Tidigare generationerMillennials & Gen Z
”Jag väljer
varumärken och
produkter som stödjer
den jag vill vara!”
The creation of myself
IMAGE CRED: Unsplash.com

Koncentrationsförmåga = noll
Hur påverkar det content?
91

Sammanfattningsvis
Årets heta ämnen var…
VR: Virtual reality
AI: Artificial Intelligence 
Tracking stuff 
Marketing to the moments 
Gen Z & Millennials
98

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Trender från SXSW 2016

1. SXSW 2016 De senaste trenderna ifrån

4. Vanligaste synen i år

5. ???

6. 6 !!!

7. 2015En tillbakablick

8. Disruption Smart data Digital transformation

9. 9 Upplevelse i centrum Millennials är allas drömmålgrupp ”Digitalt är bara ett medium”

10. 2016 års SXSW bjöd på…. VR: Virtual reality AI: Artificial Intelligence  Tracking stuff  Marketing to the moments  Gen Z & Millennials Let’s go! 10

11. VR: Virtual Reality

12. 12 IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594

13. 13 IMAGE CRED: TheGuardian

14. 14 IMAGE CRED: Samsung

15. IMAGE CRED: T3.com ?

16. 16 Högupplösta skärmar IMAGE CRED: SonyMobile

17. 17 IMAGE CRED: Apple GyroskopAccelerometer

18. IMAGE CRED: Samsung Processorerna

19. Högupplösta skärmar Accelerometer& Gyroskop Processor $

20. IMAGE CRED: Oculusg Next big thing.

21. Immersion VR Presence MR Mixed reality / Augmented reality

22. IMAGE CRED: Oculus Immersion VR

23. IMAGE CRED: Vrscout.com

24. IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com

25. IMAGE CRED: Vrscout.com IMAGE CREDPolygon.com

26. IMAGE CRED: Vrscout.com IMAGE CREDPolygon.com

27. IMAGE CRED: TheVerge / Microsoft Presence MR

28. Presence MR “the most intuitive access to digital information and direct hand interaction with holograms.”

29. Swivel Low-end Roam High-end

30. IMAGE CRED: Vrgeeks.se / Google

31. IMAGE CRED: HTCVive

32. Internet of Experiences IMAGE CRED: blog.harmonicinc.com

33. First-person

34.

35. IMAGE CRED: Oculus

36. Re-directed touch

37. Uppfattad ruttVerklig rutt Re-directed walking

38.

39. “Internet of Experiences”

40.

41. “Virtual reality has the potential to be the most social platform” Mark Zuckerberg

42.

43. Hur är VR applicerbart på er verksamhet?

44. NU.

45. AI: Artificial Intelligence

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51

52. 52

53. 53

54. 54

55. 55

56. 56

57. 57

58. 58

59. X + AI 59

60. “Anything that can be tracked will be tracked”

61.

62.

63. 1. Effektivare verksamhet

64. 2. Miljömässiga vinster

65. 3. Disruptiv innovation och nya affärsmodeller

66. The Internet of Caring Things “The challenge is converting a world built byand for the young into a world that’s supports and engages population that live 100 years and beyond”* * Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.

67. 4. Anpassade tjänster

68. Privat Transparent Generell Personaliserad

69. Vanity trumps privacy

70. Kreativitet slår data

71. “Big data is the new oil” IMAGE CRED: atlanticsentinel.com

72. Marketing to the Moments

73.

74. Moments that Matter • On an average day in the US, there are 18 million posts, comments, likesand sharesabout cooking and baking • Tuesday and Wednesday have the fewest posts. 52%of the FB posts about cooking and baking happen on Friday, Saturday and Sunday • People are cooks on weekdays, gourmets on weekends • 83%of the cooking and baking interactions happen on a mobile device in the US • Married people interact about cooking and baking than single people *Facebook IQ

75. Be Personal Be Precise Be Persistent

76.

77. Information Connectivity Sensors

78.

79.

80. Millennials & Gen Z

81. IMAGE CRED: Unsplash.com

82. GEN Z

83. Men… Går det ens att prata om dem som en enda grupp? 83

84. • Etniskt diversifierade • Könsöverskridande identiteter • Har online personas • Flerakarriärsinriktningaroch ett flexibelt synsätt på yrkesval • Leveri icke-traditionellahushåll • Stor köpkraft 84

85. Vi pratar om Gen Z & Millennials som om de vore kloner IMAGE CRED: Unsplash.com

86.

87. Mindset

88. ”The power of the niche” Syfte Individualism Samhörighet

89. 89 #dropthemillennial IMAGE CRED: Unsplash.com

90. Defines me Fits me Tidigare generationerMillennials & Gen Z ”Jag väljer varumärken och produkter som stödjer den jag vill vara!” The creation of myself IMAGE CRED: Unsplash.com

91. Koncentrationsförmåga = noll Hur påverkar det content? 91

92. 92

93. Exempel 93

94. 94

95. 95 Uttrycker en känsla

96. 96 Berättar en historia

97. 97 Gärna med en katt

98. Sammanfattningsvis Årets heta ämnen var… VR: Virtual reality AI: Artificial Intelligence  Tracking stuff  Marketing to the moments  Gen Z & Millennials 98

99. Just det, vi höll på att glömma… 99

100. 100

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