KAWO Chinese Social Media Case Study: FIVB
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With the help of the KAWO (kawo.com) platform, FIVB soon hits 100K fans on Chinese social media in only 90 days...surpassing their Facebook fans.
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KAWO Chinese Social Media Case Study: FIVB
- 1. CASE STUDY International Federation of Volleyball (FIVB) Spiking Chinese Social Media www.kawo.com
- 2. China’s women's volleyball was the first ever Chinese sports team to be successful on the world stage. As a result, the national team has a large following in China. www.kawo.com
- 3. The International Federation of Volleyball (FIVB) is the official international governing body for Volleyball. www.kawo.com
- 4. But they had no presence on Chinese social media... www.kawo.com
- 5. With an increasing amount of matches and tournaments in China, FIVB approached KAWO to help establish their brand awareness. www.kawo.com
- 6. Their Facebook page has been around for 4 years, with engaging content and a strong fanbase. www.kawo.com
- 7. In only 90 days, their fans on Chinese social networks soon surpassed that, with 100K fans www.kawo.com
- 8. That’s almost a follower a minute! www.kawo.com
- 9. How did we do it? www.kawo.com
- 10. Not only did KAWO’s platform aggregate, translate, & post FIVB’s rich Facebook content... www.kawo.com
- 11. But we also used Media Design Contests promoted account in Chinese media redesigned profiles on Sina & Tencent ran contests to engage fans to drive and grow social engagement www.kawo.com www.kawo.com
- 12. We then ensured China’s two biggest social networks Sina & Tencent Weibo featured FIVB updates to their Sports News section www.kawo.com
- 13. www.kawo.com
- 14. We also designed profile and background images to make FIVB more appealing and relevant to Chinese social media www.kawo.com
- 15. We launched contests and campaigns to drive awareness and gain virality: winners got signed volleyballs from Chinese volleyball champions www.kawo.com
- 16. Which they shared...driving more engagement www.kawo.com
- 17. Resulting in a dramatic increase in fans & engagement www.kawo.com
- 18. By bridging the Chinese social media gap, KAWO was able to establish FIVB as the official body in China, boost their followers, and give FIVB a way to communicate with them! www.kawo.com www.kawo.com
- 19. Discover if your brand is popular in China, get a FREE personalised report: kawo.com/free-report www.kawo.com