1. Presented by Federico Carrasco A complete framework for FLASH games and social networking [email_address] [email_address]

5. Developers Players Games Converge Players, Developers, Games

6. Flash Game Developers Flash Game Players Facebook, MySpace, etc Diffusion OfferPal, Etc. User Layer Social Network Layer Individual Game Layer Offer-Based Advertisement Network Layer Platform Layer Monetization Portal Game Portal Layer The ecosystem

7. social networks EC2/S3 Cloud Computing Technologies

8. Legacy Viral Growth 7 million users Scoreboards Challenges Rewards for team size Tournaments User Acquisition Strategy

10. (1) Gameyola will be the first player to bring virality and offer-based virtual currency to casual games. Competition Competitor Casual Games Scoreboards Challenges Increased Status with Friends Leverages Social Networks Offer Based Virtual Currency Gameyola(1) X X X X X X Zynga X X X X X Mob Wars X X X X X Playfish X X X X Kongregate X X X Pogo X X CrazyMonkey X X Addicting Games X ArmorGames X X Mindjolt X X PopCap X Spogg X X X

11. Roadmap

12. http://apps.facebook.com/assembler/

13. Presented by Federico Carrasco A complete framework for FLASH games and social networking [email_address] [email_address]