Boost your mobile engagement strategy with specific tactics that solve real world problems. The Localytics Mobile Engagement Consulting team shares some keys tactics to boost conversion and retention.

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Boost your Mobile Strategy
Bryan Spitzer, Sr. SE
Justin McManus, Sr. SE
Jamie Aliperti, Sr. Director, SE
#engagefenway

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• Organizational Landscape
– Org structure influences approach
• Winning Strategies
Today

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Which kind of Organization are you part of?
Matrixed Collaborative

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Which kind of Organization are you part of?
Matrixed Collaborative

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Which kind of Organization are you part of?
Matrixed Collaborative

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Which kind of Organization are you part of?
Matrixed Collaborative

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Which kind of Organization are you part of?
Matrixed Collaborative

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Where do you “sit” in the organization?
ProductMarketing
Development Sales
Growth/Analytics

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Who is accountable to the App?
Product
Marketing
Development
Sales
Growth/Analytics

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Who is accountable to the App?
Product
Marketing
Development
Sales
Growth/Analytics

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Where do you “sit” in the organization?
ProductMarketing
Development Sales
Growth/Analytics

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Common Shifts into Mobile…Web to Mobile
• Web To Mobile
– Web comprises the vast
majority of revenue or
connections
– Activity and teams created for
necessities in web
• Verticals
– Hospitality
– Entertainment
– Financial Services
web
data
email

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Common Shifts into Mobile…Email to Mobile
• Email To Mobile
– Email comprises the vast
majority of revenue or
connections
– Activity and teams created to
execute scale in digital
marketing
• Verticals
– Brick n’ Mortar Retail
– eCommerce
web
data
email

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Common Shifts into Mobile…Data to Mobile
• Data To Mobile
– Non-digital efforts comprised the
vast majority of revenue or
connections
– Activity and teams created to
expand into digital (bootstrap)
• Verticals
– Media
– Lifestyles
web
data
email

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Common Shifts into Mobile…Mobile First
• Mobile First
– Mobile conversion comprises the
vast majority of revenue or
connections
– Activity and teams born in digital
• Verticals
– Gaming
– Lifestyles
– Retail
web
data
email

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• Mobile data is different, embrace the change
– Measurable conversion is king
– Machine learning is becoming table stakes
– “Push” is the gateway to app engagement, responsibility is paramount
• Retention is the best indicator of long-term success
– “Value” is the new bottom line
– Retention creates conversation opportunity
– Onboarding will make/break your dreams and goals
#engagefenway
What we’ve learned and what we see in
winners

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What is keeping you up at night…
• How does mobile assist me in achieving top goals?
• How should I message users?
• How do we stay relevant?
• How do we best retain users?

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• Goals Based Marketing
Let’s talk about your wining strategy

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• Goals Based Marketing
Let’s talk about your wining strategy

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THANK YOU
Contact us at
bspitzer@localytics.com jaliperti@localytics.com
jmcmanus@localytics.com
#engagefenway