KDG ADVERTISING'S capability deck, a brief introduction of our practices, history and case studies. KDGA offers a wide range of capabilities in Communication Strategy, Advertising, Market Planning & Development, Brand Management, Website, Social Media, Interactive Media Design, Development & Implementation.

1. 1
Capabilities Deck

2. 3
KDG Advertising is a brand strategy & advertising agency located
between Maryland & Washington, D.C.
For over 9 years, KDGA’s mission has been to make brands better by
providing its clientele with creative strategies, solutions and advertising
services that are unique to each company’s brand and mission.
ABOUT KDGADVERTISING

3. 4VIEW OUR AGENCY REEL

4. 5OUR SERVICES
Our Brand 360 encompasses 360 degrees of full
brand management. Basically, it’s what your brand
needs to thrive in any marketplace.
KDGA gives you a 360 degree view of your
brand including:
Advertising
Strategic Planning
Social Media Marketing
Creative Collateral
Event Management
Website Design & Hosting
Media Development
Media Buying
Interactive Design
Public Relations
Display Design
Augmented Reality

5. 6OUR PROCESS
Challenge
Research
&
Strategy
Creative
Development
Results
Our clientele typically falls into two
distinctive categories; Emerging
Brands and Established Brands.
This part of the process is one of the
most important pieces. We research
your intended audiences, study the
competition, define the problems
and discover strategies for solving
these problems effectively.
We study all aspects of the design and
convey the message effectively, taking
all that we learned in the research and
strategy sessions to hone in on the
subtle nuances that make your brand
truly insightful.
Our work isn’t done after the project
delivers. Taking the campaign to the
market and saturating the target audi-
ence with measurable takeaways that
increase the value of the brand without
changing the product itself, ultimately
leave the client feeling a new enthusi-
asm around their brand.

6. 7SOME OF OUR CLIENTS
D.C. Governmentent
ELLISON
CUSTOM H O M E S

7. 8SOME OF OUR PARTNERS
Download the free
Layar App
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INTERACTIVE PRINT

8. 9LOGOS WE’VE DONE
H I G H S C H O O L
VISIONARY HEALTH
WINNING SOULS
E V A N G E L I S T I C C H U R C H
years
years
TO N Y ’ S B R E A K FA S T

9. 10
Petals By The Shore // Petals by the Shore is a specialty
floral design studio located in Olney, MD that caters to the
Washington, D.C. metro area. Their goal is to provide a working
and open relationship with their clients, collaborating to provide
a memorable event that captures the clients vision through their
creative talents. They strive to use the highest quality products
locally and internationally and tailor each event to the needs of
the client and never have one event like the other.
CASE STUDY: PETALS BY THE SHORE
Company Re-Brand

10. 11CASE STUDY: AMERICAN GRILLE
American Grille // American cuisine with a culinary twist.
Where their guests are family, and the goal is to enrich the
lives of their customers with delectable regional foods, quality
libations and outstanding service. Offering traditional American
cuisine served in an upscale casual atmosphere. Their goal is
to deliver an exceptional dining experience to every guest,
every time.
Company Brand Creation

11. 12CASE STUDY: VISIONARY HEALTH
Visionary Health // Visionary Health provides strategic
consulting services that support employers and plan
administrators who seek to improve their health plan
performance and employees well being. Their vision is to
assure their clients can provide their participants with the
best health plan resources while achieving the needed
Return on Investment.
Company Re-Brand

12. 13CASE STUDY: LCG TECHNOLOGIES
LCG Technologies // LCG delivers technology-based solutions
that help companies strategically develop, integrate and align
technology to improve their business. LCG creates solutions
that optimize and apply technology to business needs that
deliver measurable business results.
20th
Anniversary Marketing/Brand Creation

13. 14
Printing & Graphics Association Mid-Atlantic (PGAMA) //
Printing and Graphics Association Mid-Atlantic is the
regional leader in management development, business
resources and knowledge-based education for companies
engaged in the application of offset and digital print, web-
development, e-commerce, visual media and graphic
communications. PGAMA is the not-for-profit trade
association serving the graphic communications industry
in Northern Virginia, Maryland, Greater Washington, D.C.
and Southern Pennsylvania.
CASE STUDY: PRINTING & GRAPHICS ASSOCIATION MID-ATLANTIC
Company Re-Brand

14. 15
Columbia Business Exchange // Founded in 1974, the
Columbia Business Exchange (CBX) provides Howard County
business people with an informal, economical, and highly
accessible networking forum through which to meet other area
professionals. Geared toward the needs of the smaller of their
community’s businesses, the CBX’s primary goal is to promote
member businesses and foster a supportive, friendly business
networking venue for members and non-members alike.
CASE STUDY: COLUMBIA BUSINESS EXCHANGE
Company Re-Brand

15. 16CASE STUDY: ABRASIVE TECHNOLOGY SOLUTIONS
Abrasive Technology Solutions // Abrasive Technology
Solutions specializes in abrasive powders. These powders
include Silicon Carbide, Diamond and Boron Carbide with
distribution points in Texas, California, Illinois and Pennsylvania.
With more than 20 years of experience in abrasive powders,
focusing on engineering and sales. Their service allows them
to assist customers in obtaining the desired product to meet
their needs.
Company Brand Creation

16. 17
Emstags Solutions // Emstags Solutions LLC serves as a
contractor whether as a prime or a subcontractor on federal,
state and local government contracts specializing in the
transportation and construction industry. As a District of
Columbia Certified Business Enterprise (CBE) and as a Woman
Owned Company, Emstags can facilitate contracts and augment
services provided by medium and large prime contactors as
a subcontractor and works as a prime to private, non-profit,
commercial and publically held companies, with a particular
focus on transportation support services.
CASE STUDY: EMSTAGS SOLUTIONS
Company Brand Creation

17. 18
SEPT. 24
2014
5PM-8PM
Experience the hottest trends in fashion with the Launch
Party of Speak Apparel, a Maryland based apparel
company with the intention of uplifting the human spirit,
and to spark emotional thought and ongoing awareness,
through the selling of clothing & apparel that features
political satire and positive messages.
Join us at Houlihan’s Restaurant
8240 Gateway Overlook Dr.
Columbia, MD 21075
(410) 782-6016
Get your tickets today at http://saspeaks.eventbrite.com
SPONSERED BY
RSVP TODAY
www.speakapparelco.com
CASE STUDY: SPEAK APPAREL
Speak Apparel // Speak Apparel is a specialty apparel and
accessories retailer of men’s and women’s merchandise
targeting the 20-30 year old customer. Speak Apparel, located
in Maryland, was founded in 2014 with the intention of style and
quality with an emphasis on American Heritage.
Company Brand Creation

18. 19CASE STUDY: RUSSEL TOYOTA
Russel Toyota // Russel Toyota is a Toyota licensed dealership
of the Mile One brand that offers new and used car sales, repair
and scheduled maintenance jobs to keep your vehicle on the
road for longer.
Branded Augmented Reality Ads

19. 20
6631 Baltimore National Pike
Baltimore, MD 21228
(410) 804-6079
www.mbofcatonsville.com
for, at a price that lets you keep it. That’s not just how the CLA captures
‑term plan for keeping you captivated. The CLAis engineered not just
view this page with
Class Of It’s Own
u’d sell your soul for, at a price that lets you keep it. That’s not just how
captures your attention, it’s a long‑term plan for keeping you captivated.
Ais engineered not just thoroughly, but thoughtfully. #mbcatonsville
6631 Baltimore National Pike | Baltimore, MD 21228 | (410) 804-6079 | www.mbofcatonsville.com
CASE STUDY: MERCEDES BENZ OF CATONSVILLE
Mercedes Benz of Catonsville // Mercedes-Benz of Catonsville
strives to provide outstanding professional service in all areas
of the automotive dealership when looking for Sprinter, C-Class,
E-Class, GL-Class or M-Class vehicles.
Branded Augmented Reality Ads

20. 21
10TH ANNUAL CRAB FEAST
Phi Beta Sigma Fraternity Inc., Epsilon Nu Sigma Alumni Chapter Presents
Friday July 27th 2012 8PM-12AM Donations $65.00
Join the Ladies of Zeta Phi Beta Sorority, Inc Tau Eta Zeta Chapter
and the Brothers of Phi Beta Sigma Fraternity, Inc Epsilon Nu Sigma
Chapter Monday January 16th @ Milan Restaurant
1000 Eastern Ave from 6 pm-11 pm. $10.00 cover.
Proceeds will benefit Domestic Violence and other realted charities
of Tau Eta Zeta and Epsilon Nu Sigma.
Contact: Lee Jarrett (443)-473-7134 and Micki Jackson (443)-629-0882
for more details
Presidents: Wanda Calvin (THZ) & Shannon Cole (ENS)
S O M E T H I N G B L U E
S O M E T H I N G F R E S H
T H E S E Q U E L
Φ Β Σ P H I B E TA S I G M A F R AT E R N I T Y, I N C .
P S I L O N N U S I G M A A L U M N I C H A P T E R
A LT I M O R E C O U N T Y, M A R Y L A N D
CASE STUDY: PHI BETA SIGMA FRATERNITY/ EPSILON NU SIGMA CHAPTER
Phi Beta Sigma Fraternity, Epsilon Nu Sigma Chapter //
The Brothers of the Epsilon Nu Sigma Alumni Chapter of Phi
Beta Sigma Fraternity, Inc. primary duties are to always uphold
the high ideals their founders set forth at the time of their
fraternity’s inception; Brotherhood, Scholarship and Service.
With a chapter consisting of 29 professional, college educated
men; the Epsilon Nu Sigma Alumni Chapter is steadily growing
and become a force to be reckoned with throughout the
Baltimore County and Greater Baltimore Metropolitan Area.
Brand Creation

21. 22CASE STUDY: NOTTINGHAM’S BAR AND TAVERN
Nottingham’s Bar and Tavern // Nottingham’s Bar and Tavern,
based in Columbia, MD serves the best in food, music and
libations that strive on the long-term connections with you,
your family and friends.
Branded App Design

22. WE MAKE BRANDS BETTER | www.kdga.net | 443.539.7802 | info@kdga.net