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Google Penguin Recovery Tips
http://bit.ly/googleupdatesrecovery
Who am I
Kamaldeep Singh
Sr. SEO Executive at New Mediafreaks
contact2kamaldeepsingh.blogspot.com
@kd_singh007
Linkedin.com/in/kdseo
plus.ly/kamaldeepsingh
A large number of websites have been affected
by recent Google Penguin updates.
Website’s owners and webmasters are raising
numerous questions and doing every bit to
recover from the damage.
Struggling to know what to do in the wake of
Google’s Penguin Update
Predicting the same
De-optimize website
Increase quality links to pages
Make sure link anchor text is natural -
anchor text alteration is crucial now.
Remove Blogroll Links
Scale back the internal link anchor text
Exact match domains hurt
Practice Negative SEO
Move content to a new domain
Write better content
Add more social elements
Site audit to determine problem areas
Think more long term: stop taking
short cuts
Recommendations
• Unlike Panda, Penguin is not targeting
content – it is more focused on spam and
bad SEO practices.
• Create Microsites or Micro-Authorities
• Do not create crappy microsites; just
create a strong supporter for you.
• Promote deeper pages of the bigger
authority site instead of homepage
• Ping blogs that were originally highlighted by
User
• Submit Website to the Penguin review form,
twice, specifically referencing this article that
was being beaten out by the links that
referenced it
• How’s your robots.txt file doing? Blocking the
right stuff?
• USE campaign data to implement some
canonical URLs to clean up crawl errors and
also kill some unnecessary links across the
site
• A bit of “SEO cleanup” that revealed your website
sitemaps did not exist and/or were broken.
Implemented sitemaps and submitted the feeds
to Webmaster Tools, which was not happening
previously
• Cleanup up many duplicate title, Pages, Content
and other issues which are reported by
Webmaster Tools
• Continue to build natural links to the site and
promote other positive signals such as referring
traffic and social shares
• Never remove the credits from links/Users for the
Content or the Website where the source was
taken
Once finished, you can request that Google reconsider
your site for inclusion in its index
https://www.google.com/webmasters/tools/reconsideratio
Google Webmaster Tool has this insight here
https://www.google.com/webmasters/tools/anchor-
text?hl=en&siteUrl=http://www.yoursite.com/
Google Webmaster Tool
Q+A Time!
Kamaldeep Singh
Sr. SEO Executive at New Mediafreaks
@kd_singh007
seonews4webmasters.blogspot.com
Contact2kamaldeepsingh@gmail.com
@kd_singh007
Linkedin.com/in/kdseo
plus.ly/kamaldeepsingh
contact2kamaldeepsingh.blogspot.com
+91 – 978-064-7228
Kamaldeep Singh
Sr. SEO Executive at New Mediafreaks

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How to recover from google penguin update

  • 1. Google Penguin Recovery Tips http://bit.ly/googleupdatesrecovery
  • 2. Who am I Kamaldeep Singh Sr. SEO Executive at New Mediafreaks contact2kamaldeepsingh.blogspot.com @kd_singh007 Linkedin.com/in/kdseo plus.ly/kamaldeepsingh
  • 3. A large number of websites have been affected by recent Google Penguin updates. Website’s owners and webmasters are raising numerous questions and doing every bit to recover from the damage. Struggling to know what to do in the wake of Google’s Penguin Update Predicting the same
  • 6. Make sure link anchor text is natural - anchor text alteration is crucial now.
  • 8. Scale back the internal link anchor text
  • 11. Move content to a new domain
  • 13. Add more social elements
  • 14. Site audit to determine problem areas
  • 15. Think more long term: stop taking short cuts
  • 17. • Unlike Panda, Penguin is not targeting content – it is more focused on spam and bad SEO practices. • Create Microsites or Micro-Authorities • Do not create crappy microsites; just create a strong supporter for you. • Promote deeper pages of the bigger authority site instead of homepage
  • 18. • Ping blogs that were originally highlighted by User • Submit Website to the Penguin review form, twice, specifically referencing this article that was being beaten out by the links that referenced it • How’s your robots.txt file doing? Blocking the right stuff? • USE campaign data to implement some canonical URLs to clean up crawl errors and also kill some unnecessary links across the site
  • 19. • A bit of “SEO cleanup” that revealed your website sitemaps did not exist and/or were broken. Implemented sitemaps and submitted the feeds to Webmaster Tools, which was not happening previously • Cleanup up many duplicate title, Pages, Content and other issues which are reported by Webmaster Tools • Continue to build natural links to the site and promote other positive signals such as referring traffic and social shares • Never remove the credits from links/Users for the Content or the Website where the source was taken
  • 20. Once finished, you can request that Google reconsider your site for inclusion in its index https://www.google.com/webmasters/tools/reconsideratio Google Webmaster Tool has this insight here https://www.google.com/webmasters/tools/anchor- text?hl=en&siteUrl=http://www.yoursite.com/ Google Webmaster Tool
  • 21. Q+A Time! Kamaldeep Singh Sr. SEO Executive at New Mediafreaks @kd_singh007 seonews4webmasters.blogspot.com Contact2kamaldeepsingh@gmail.com