Kh thompson presentation
•Descargar como PPTX, PDF•
0 recomendaciones•588 vistas
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (17)
Destacado
Destacado (9)
Similar a Kh thompson presentation
Similar a Kh thompson presentation (20)
Último
Último (20)
Kh thompson presentation
- 1. kenisha heather thompson Which Social Media is Right for your Business?
- 2. What is Social Media Marketing? What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 3. What is Social Media Marketing (SMM)? Definition - What does Social Media Marketing (SMM) mean? • Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: – Establishing a social media presence on major platforms – Creating shareable content – Cultivating customer feedback throughout the campaign through surveys and contests • Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness. (taken from: http://www.techopedia.com/definition/5396/social-media-marketing-smm) What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 4. Social Media Marketing (SMM) 5 Misconceptions • Misconception #1: If your clients are older, you don’t need to use social media to appeal to them. They don’t use the computer that often, anyways. 5 Truths • The Truth: According to Inc.com, “a whopping 56% of Internet users 50 years or older use Facebook.” What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 5. • Misconception #2: You have to constantly be around your computer and/or online to manage your social media accounts. • The Truth: Besides hiring Strategist or Inbound Marketers, there are management tools for scheduling posts. Hootsuite is a general “go to” but there are other options. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond 5 Misconceptions 5 Truths Social Media Marketing (SMM)
- 6. • Misconception #3: Social Media takes care of your advertising and marketing for you. That’s all you need to do. • The Truth: Not so much. Social Media gives you an advantage because of all the social media users. It definitely is an asset to your company when done right, yet you have to back up your tweets and posts with real product and service performance. Your audience will appreciate your social media effort more when an outside relationship is established as well. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond 5 Misconceptions 5 Truths Social Media Marketing (SMM)
- 7. • Misconception #4: You should expect results immediately. • The Truth: It takes a long time to develop your social media presence. Longer than those who don’t use social media realize. I absolutely love the way Bright Cube explains the way social media is: “It’s a marathon, not a sprint.” What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond 5 Misconceptions 5 Truths Social Media Marketing (SMM)
- 8. • Misconception #5: Social media is not complicated at all. In fact, it’s easy. • The Truth: The truth of the matter, many people believe social media management is taxing. The real misconception about social media being easy is revolved around the users that don’t need to worry about building meaningful relationships with others. Whether it is for business or personal networking reasons, it takes a long time to establish your presence. It’s perfectly fine to get frustrated because managing social media accounts is NOT simple. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond 5 Misconceptions 5 Truths Social Media Marketing (SMM)
- 9. How to choose Social Media. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 10. Which options comes to mind first? What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 11. Social Media Explained. Why is this important? What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 12. So what’s the best way to choose your Social Media Platform for marketing purposes? Because there are hundreds of social media platforms, you actually have to pick carefully and the best way is: GO WHERE YOUR CONSUMERS ARE! What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 13. Creating a Social Media Strategy. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 14. Things to Remember when: Creating a Social Media Strategy What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 15. Steps to: Creating a Social Media Strategy. Goal Assess PlanImplement Evaluate What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 16. Handling Conflict in Social Media What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 17. Handling Conflict in Social Media. Rules of the Road 1.Don’t hide. If you ignore the consumer, that sets a precedence that you don’t care about their concern. 2.Don’t take it personally. 3.Pause – before responding. 4.Find something to agree with. 5.Follow-through. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 18. Analytics What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 19. Analytics Examples of Sites • Pinfluencer - Marketing and Analytics for Pinterest By: Pinfluencer - Jan 12, 2013 - (0) Pinfluencer offers a suite of Pinterest marketing and analytics products that help brands engage, grow, and measure their audience on Pinterest of their messages are generating leads, pageviews or revenue. • Sprout Social By: Sprout Social, Inc. - Jul 05, 2011 - (9) Sprout Social allows businesses to effectively manage their social presence across multiple channels. By integrating with Google Analytics, users are able to see their website traffic in comparison to their social media activity on a single dashboard. • Argyle Social By: The Argyle Company, Inc - Dec 01, 2010 - (5) A beautiful social media marketing dashboard that combines multi- channel social publishing, customer engagement, and social analytics into a single platform. From enhancing Google Analytics data to integrating with Salesforce.com, Argyle Social helps businesses drive ROI through social media. • Unilyzer By: Emilio Basaldua - May 06, 2010 - (0) The Unilyzer™ saves you time and gives you a competitive advantage. While your competitors are wasting time sifting through mountains of data – you just Unilyze and start marketing! The Unilyzer™ automatically retrieves marketing data and transforms it into the exact information you need. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 20. Analytics Is it easy to read? (Video) What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 21. Then what? What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond
- 22. As you go on your way, Remember Social Media Marketing is an organic process, so as you evaluate your growth just repeat the steps here and tweak whatever is needed. What is Social Media Marketing? How to choose Social Media. Creating a Social Media Strategy Handling Conflict in Social Media Analytics … and Beyond