KINSHIP enterprise is a social business consultancy that believes every organisation has the potential to become a true social business – a business that empowers its people and customers to achieve and innovate through collaboration and achieves engagement at scale

1. KINSHIP
Company Overview for YOU

2. KINSHIP
Kind and kindness derive from the
same root as the work kin, which refers
to persons of a common ancestry, that
is, relatives.
In a very real sense, if I were to say
that you treated me with kindness, I
would be saying that you were treating
me as if I were a favored relative, that I
was your kinsman.
Our Kinship refers to our willingness to
set aside self-interest in the promotion
of your well being.

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4. KINSHIP enterprise
Empower, collaborate and transform into a successful social business.
KINSHIP enterprise is a social business consultancy that believes
every organisation has the potential to become a true social
business – a business that empowers its people and customers
to achieve and innovate through collaboration and achieves
engagement at scale.
Our vision is to lead our clients on the social business journey to
help them realise the business benefits and especially growth:
• Performing to strengths and engaging the whole system;
• Supporting purpose, passion and commitment;
• Focused on platforms which integrate with how work is done;
• Governed by frameworks and monitoring to balance risk.
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5. Our Keys to ESN success
1. Executive Adoption
Sponsorship is not enough! Executives have to change their work habits also.
2. Establish and Communicate Value
Establish gaps, problems. Lead with value, not with functionality.
3. Assemble a Cross-Functional Project Team
Corporate Communications and IT play critical roles. Move from ownership to
enablement.
4. Develop Meaningful Business Use Cases
Use case templates. Baseline data. Complete use cases before launch.
5. Identify and Train Champions
You need “feet on the streets”. Early adopters and group owners. Look for the
influencers. Train on the WHY not just the how.
6. Internal Marketing Campaign
Have the Leaders launch the ESN. Market it with tips and success stories.
7. “Water the Seeds and Pull the Weeds”
Do the analytics. Weed inactive or redundant groups. Promote conversations and
engagement.

6. ESN Implementaiton Strategic Phases
Phase 1a – Social Big Data Audit
Phase 1b – Appreciative Inquiry and Setting
Business Priorities
Phase 2 – Stakeholder Interviews and Audit of
Candidate Business Processes
Phase 3 – SOAR, Implications of Previous
Phases, Selection of Target Processes
Phase 4a – Baseline, Metrics, KPIs and
Implementation Strategy for Target Processes
Phase 4b – ESN Selection – if required
Phase 5 – Implementation and Analytics

7. Strategic Value Map for the Client Community
Increase CLIENT Value
Metrics
EnableNSW
Prescribers
Learning
ERF error rate <
5%
Warehouse
stock > 90%
Internal backlog
< 3 days
Prescriber
dashboard >
70%
Reduced ERF
error rate
Increase uptake
in warehouse
stock
More efficient
distribution of
FTE count
Reduced
internal backlog
Increased usage
of prescriber
dashboard
Faster
equipment
request process
More
transparency
into process
Ready access to
expertise
Demonstrate
expertise
Job satisfaction
and retention
Knowledge
from Prescribers
Equipment
ideas
Make
EnableNSW a
better workplace
Improved
customer
satisfaction

8. The Stakeholder Ecosystem
Value Creation Model
INTERNAL
(employees)
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2
THE SOCIAL BUSINESS
PROCESS
IMPROVEMENT
PRODUCT INNOVATION
EMPLOYEE ADVOCACY
1
COMMUNITY ENGAGEMENT
CUSTOMER/SALES SUPPORT
CUSTOMER SATISFACTION
SOCIAL BRAND
OPERATIONAL
EXCELLENCE
3
COLLABORATION
KNOWLEDGE SHARING
SOCIAL ENABLEMENT
EXTERNAL
(customers, partners, media)
SALES/REVENUE
CUSTOMER ADVOCACY
PRODUCT FEEDBACK

9. KINSHIP digital
Being present in social and learning – social business intelligence.
KINSHIP digital integrates the social media with the
enterprise, focused on business strategy and leveraging strengths
and cultures of specific social platforms to enhance brand
engagement and value, and to improve the value exchange.
Our vision is that our clients should have the optimum social
architecture to support their business objectives:
• Flowing awareness, information & engagement bi-directionally;
• Facilitating the most effective social footprint of their people;
• Fully enabling social selling;
• Optimally using the full value of social business intelligence;
• Building brand value, brand resilience and brand equity.
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10. KINSHIP digital Methodology
Research
Brand
(You)
Industry
8-Point Framework
Social
Architecture
Topics
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11. Proper Social Architecture is Vital
Participating
Wikis
Listening, establishing reputation
(I’m one of you)
Managed
Listening, supporting, building
reputation, marketing
Owned
External
Communities
Closed Network
Listening, supporting,
building relationships,
collaborating
Example: customer communities
Example: channels, members
Example: Intranets, communities of practice
Internal
Communities

12. Methodologies
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•
•
•
•
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Social Media Strategy
Social Monitoring Maturity
Assessment
Governance Framework for Chief
Internal Auditors
Community Development Strategy
ESN Implementation Planning
Social Enterprise Strategy

13. What We See
•
We see Cloud, Social, Mobile and Big
Data / Analytics as transformational.
•
We see Watson as a Platform as
transformational.
•
We see the Don Tapscott Wikinomics
world changing business and people
relationships and the future of work.
•
We see executives and business
uncertain of what it all means, why they
should act or how to proceed.

14. We intend to be part of the solution.

15. Our Values, Keywords, and Partners

16. Our Values
Kinship places its mission as "building successful social enterprises" for its clients and
pledges to use these values to guide that mission.
1. Commitment: We care deeply about our employees, our customers, our partners
and our community. Our word is our commitment and we will always act with integrity and
transparency.
2. Creative Passion: Dedication and devotion are at the heart of every great idea
and we value creativity, not just productivity.
3. Relentless: An unparalleled focus on the success of our customers; always
working to co create value. The customer experience is at the centre of everything we do.
4. Inspiration: Our greatest asset is our exceptional talent with a bias for action. The
ability to see solutions no one else sees, to dream of innovations no else conceives, and
to create a future no one else can.
@Michae1Green

17. KINSHIP Clients

18. Our Partners

19. Contact
Mike Green mike@kinshipenterprise.com @michae1green
Walter Adamson walt@kinshipenterprise.com @adamson