E-Commerce

1. B. M. S. COLLEGE OF ENGINEERING
(Autonomous Institution under Visvesvaraya Technological University, Belagavi)
BACHELOR OF ENGINEERING
IN
TELECOMMUNICATION ENGINEERING
Seminar based on Technical paper
“Evolution of E-commerce in India: A Review
and Its Future Scope”
KIRAN K V
1BM17TE407

2. WHAT IS E-COMMERCE ?
1.Commonly known as Electronic Marketing.
2.“It consist of buying and selling goods Services
over an electronic systems Such as the internet and other computer networks.”
3.“E-commerce is the purchasing, selling and exchanging goods and services over
computer networks (internet) through which transaction or terms of sale are
performed Electronically.

3. TRADITIONAL BUSINESS
DIRECT SELLING
MANF. UNIT
20%
DISTRIBUTOR
10%
WHOLESALER
10%
RETAILER
10%
CUSTOMER
100%
ADVERTISEMENT
50%
COMPANY CUSTOMER

4. THE PROCESS OF E-COMMERCE

5. THE PROCESS OF E-COMMERCE
1.Aconsumer uses Web browser to connect to the home page of a merchant's Web site
on the Internet.
2.The consumer browses the catalog of products featured on the site and selects items
to purchase.
3.The selected items are placed in the electronic equivalent of a shoppingcart.
4.When the consumer is ready to complete the purchase of selected items, she provides
a bill-to and ship-to address for purchase anddelivery.
5. When the credit card number is validated and the order is completed at the
Commerce Server site.
6.The merchant's site displays a receipt confirming the customer's purchase.
7.The Commerce Server site then forwards the order to a Processing Network for
payment processing and fulfilment.

6. TYPES OF E-COMMERCE
1. BUSINESS-TO-BUSINESS (B2B)
2. BUSINESS-TO-CONSUMER (B2C)
3. BUSINESS-TO-EMPLOYEE (B2E)
4. CONSUMER-TO-CONSUMER (C2C)

7. The Most Popular Ecommerce Promotion Ideas & Website
Sale Ideas Include:
• Free shipping offers on products
• Free shipping promotion on categories or site-wide
• Percentage based sales. Offer a certain percent off a brand or product.
• Buy-one-get-one (BOGO) offers or buy-one save on another.
• Quantity discounts. The more you buy, the more you save.
• Rewards points programs to build a loyal customer base.
• Use a timer to countdown to when your sales ends
• Be sure to include sales into banners, remarketing ads and Google Ads text

8. How To Promote e-Commerce Websites/ Applications
Search Engine optimization:
1. eCommerce Keyword Research
2. Technical Website Analysis
3. Complete eCommerce SEO Audit
4. Content Strategy
5. Conversion Optimization
6. SEO Reporting & eCommerce Focused Stats

10. • Paid traffic is another excellent method to drive traffic to your site.
• Paid traffic can be purchased from search engines, other websites, social
media outlets, etc.
• The most popular paid traffic source is Google Ads (formerly Adwords),
which follows an algorithmically-influenced auction model.
Social Media:
• You can build brand awareness and leverage social media as an
additional source of traffic to your website.
• Depending on your business, you may even be able to rely on social
media traffic to drive a majority of your site's traffic.
• The big ones to consider are Facebook, Twitter, Linkedin, Pinterest,
Instagram, & Google My Business.
PPC / Paid Advertising:

11. Future of E-commerce in India
FLIPKART :
• Flipkart focusing especially on those from smaller towns in India, where people often
use their smartphone for communication and entertainment, but not yet for shopping.
• That’s why flipkart on a journey to introduce voice solutions that will ease some of the
challenges on platforms.
The key building blocks for flipkart solution are:
• ASR (Automated Speech Recognition) which takes spoken audio as input and
transcribes it into text
• NLP (Natural Language Processing) to interpret meaning from the recognized text
• TTS (Text to Speech) for synthesizing speech when something needs to be said to the
user
• Transliteration and Translation to enable mapping of text from one script to another
(such as Roman to Devanagari) and translation between languages
• Dialog management to provide the intelligence behind the entire conversation

12. Pros of E-commerce
• Its reach is across the global market and with minimum investments.
• It enables sellers to sell their products on a global level and allows
customers to make a broader choice.
• E-commerce process reduces the product distribution chain to a
considerable extent.
• It helps in making a direct and transparent business and transaction
channel between the producers, wholesalers and final customers.
• It provides quick delivery of goods and customer complaints are also
addressed quickly. It also saves time, energy and effort for both the
consumers and the company.
• Customers now have access to virtual stores all the time.

13. Cons of E-commerce
• Its dependence on network connectivity and information technology.
• There aren’t definite legislations both domestically and internationally to
regulate e-commerce transactions.
• There can be a loss of the privacy of the customer.
• Security is another issue. Issues like credit card theft, identity theft, etc.
are some of the security related concerns.
• There can be fraudulent financial transactions on online platform.
• The costs of opening the e-commerce portal and maintaining it are very
high. The setup of the hardware and the software, the training cost of
employees and the constant maintenance are all expensive.

14. CONCLUSION
E-commerce is an ever developing area. With the advancement in technology and
communication, e-commerce has also gained popularity among the people of India and
worldwide.
Indian e-commerce still faces many difficulties in web marketing because of
infrastructural difficulties, limited access and computer illiteracy.
Majority of the Indian population lives in rural areas and they do not have sufficient
knowledge about computers and the internet.
Some customers even in urban areas do not have sufficient facilities and knowledge of
online transactions and payments, therefore, this activity of buying and selling of goods
online is limited to certain people who are equipped with the knowledge of computer
and internet..

15. REFERENCES
1. Chua, C. E., Straub, D. W., Khoo, H. M., & Kadiyala, S. (2005). The Evolution of E-Commerce
Research: A Stakeholder Perspective. Journal of Electronic Commerce Research , 6, 262-280.
2. Kaur, E. H., & Kaur, D. (2015). E-Commerce in India - Challenges and Prospectus. International
Journal of Engineering and Techniques , 1 (2), 36-40.
3. Anvari, R. D., & Norouzi, D. (2016). Impact of ecommerce and R&D on economic development
in some selected countries. International Conference on Leadership, Technology, Innovation and
Business Management, (pp. 354-362).
4. Mitra, A. (2013). E-Commerce in India- A Review. International Journal of Marketing, Financial
Services & Management Research , 2, 126-132.
5. Ohidujjaman, Hasan, M., & Huda, M. N. (2013). Ecommerce Challenges, Solutions and
Effectiveness Perspective Bangladesh. International Journal of Computer.