Slajdy k přednášce pro předmět Blok expertů na KISKu (kisk.cz/blok-expertu). Mám vystudovanou anglickou lingvistiku a literaturu. Naučili mě věnovat pozornost detailům. Slovům a jak se mění jejich význam v kontextu i v čase. A příběhům, která ta slova vytvářejí, formují a vyprávějí. Příbehy, které vypráví a hlavně na které slyší Generace Y jsou úplně jiné, než ty, které si mezi sebou vyprávějí Baby Boomers: generace našich rodičů. Koukneme na to, které příběhy za poslední roky změnily retail a potom společně postavíme kampaň, která bude Millenials ušitá na míru. S sebou tužku a papír.

1. O matkách a dcerách
Příběhy o generačních rozdílech a nových botách

3. buy
[bahy]
verb to acquire the possession of, or the right to, by paying or promising topay an equivalent,
especially in money; purchase

4. shop
[shop]
verb to seek or examine goods, property, etc., offered for sale in or by
verb to seek a bargain

6. store
[stawr, stohr]
noun a stall, room, floor, or building housing or suitable for housing a retailbusiness.
verb to deposit in a storehouse, warehouse, or other place for keeping.

7. story
[stawr-ee, stohr-ee]
noun a narrative, either true or fictitious, in prose or verse, designed tointerest, amuse,
or instruct the hearer or reader; tale.

8. display
[dih-spley]
verb to show or exhibit; make visible

9. display
[dih-spley]
noun the visual representation of the output of an electronic device

10. sample
[sam-puh l, sahm-]
noun a small part of anything or one of a number, intended to show the quality, style, or nature of
the whole; specimen.

11. noun in music, sampling is the act of taking a portion, or sample, of one sound
recording and reusing it as an instrument or a different sound recording of a song.
sampling
/ˈsɑːmplɪŋ/

12. show
[shoh]
noun a display, exhibition, or demonstration

13. show
[shoh]
verb to make known to; inform, instruct, or
prove to

14. press release
[pres] [ree-lees]
noun a statement prepared and distributed to the press by a public relationsfirm, governmental
agency, etc.

15. press
[pres]
noun, verb, adjective to be overly excited, or very anxious to do something; to be bent
on seeing or talking to someone; to be in a rush or hurry to get some where

16. generation y
[jen-uh-rey-shuh n]
noun the generation born in the 1980s and 1990s, often reffered to as millenials

17. generation y
[jen-uh-rey-shuh n]
Given the choice of anyone in the world, whom would you want as a dinner guest?
Would you like to be famous? In what way?
What would constitute a “perfect” day for you?
Name three things you and your partner appear to have in common.
For what in your life do you feel most grateful?
If you could change anything about the way you were raised, what would it be?

18. NOKIA
KODAK
LIDOVKY
PRIM
KOH-I-NOOR
MIKOV
OP PROSTĚJOV

20. NELINEÁRNÍ LOGIKA

21. service
[sur-vis]
5 minut na to, aby jste vymysleli, co nejvíce služeb, co může vaše tradiční značka poskytovat. Nic
není omezením, jen aby to dělalo generaci Y šťastnou.

22. service
[sur-vis]
Své tři nejlepší nápady nakreslete.

23. story
[stawr-ee, stohr-ee]
Napište manifest svojí vybrané služby-značky.

24. We know that they try hard. That they want to be admired, liked and accepted. That they strive to follow trends
and eat the greenest vegan bullshit, while drinking that huge caramel machiatto latte capuccino. That they try to
be the clever ones in the room every single time.
And we also know why you are here.
Because you don´t give a fuck. You've stopped chasing them. You´ve stopped pretending that you care. You feel
free to live your life selfishly. Because at the end of the day only things that matter are you and your show.
We´re giving you the opportunity to officially stand up againts hypocrisy, wannabes, clowns, vintage underwear,
all the organic stuff and more.
Let them see the price. It´s not about constant wondering if everybody likes you. It´s about you and your
sustained passion to make it count.
Let them see that you are fully focused on your own business. You don´t need to prove them anything. Let them
see that you just don´t care.
Because when you truly don´t care what anyone thinks of you, you have gotten dangerously close to something
called freedom.
And that´s all you need. We are ¥3K. Everything and always for ¥3K. Welcome to the club.

25. display
[dih-spley]
Zapojte technologie: vymyslete 5 způsobů, jak využijete obrazovky.

26. display
[dih-spley]
Rozviňte nápady kolegů a napojte je na offline.

27. Napište svojí oblíbenou značku. A vyměňte si jí s někým kolem vás.
sampling
/ˈsɑːmplɪŋ/

28. Zapojte svojí “novou” značku do vaší služby. (Tak aby stále souzněla s vaším
manifestem.)
sampling
/ˈsɑːmplɪŋ/

29. show
[shoh]
User-generated content: Kde můžete zapojit vaše zákazníky do akce? A proč je to dobrý nápad?

30. press
[pres]
Proč udělá vaše služba svět lepším? A kde můžete pomoci ještě více?

31. press
[pres]
Zamilovali se do ní vaši kolegové?

32. Feedback

33. Pavlína Louženská
[paw-leen-a]
Bit.ly/MMpavlina
@pavlina_speaks