VisitOSLOs digital content strategy, and how this relates to the overoll strategy of the company. It's about getting views aand viewrs of Oslo content - as many places as possible. A slightly disruptive approach to this topic - have a look! Presentation at the Digital Tourism Innovation Campus 2014 in Barcelona

1. VisitOSLOs digital content strategy
-It’s all about the digital footprint
Digital Tourism Innovation Campus 2014, Barcelona
Katrine Mosfjeld, Director of digital development, VisitOSLO, @KMosfjeld

4. After the evaluation process, these choices
will lead the way for VisitOSLO
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
www.visitoslo.com
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing

5. After the evaluation process, these choices
will lead the way for VisitOSLO
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
www.visitoslo.com
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing

6. After the evaluation process, these choices
will lead the way for VisitOSLO
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
www.visitoslo.com
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing

10. www.visitoslo.com
2005
2013

12. www.visitoslo.com
…It’s all about
conquer these
screens with good
Oslo content!

13. Oslos Digital Footprint
-Whats that all about?

14. Oslos digital footprint –
key measurements
1. Actions from VisitOSLOs followers
2. Content created by others;
3. Exposures of VisitOSLOs own content

15. 1. Actions from our own followers

16. Facebook

17. Instagram

18. Twitter

19. 2. Content created by others

20. #diggeroslo
– crowdsourcing inspiration for new design

21. www.visitoslo.com

22. Campaign: TripAdvisor

23. Hosting
international
media

24. And even boosting an
occational blogpost
with traffic

25. 3. Exposures of VisitOSLOs own content

26. Main content:
Products
News, articles and sections & other product
bundelings
6 languages

32. What’s on!

33. Usability also increases exposures of our own
content

34. Responsive website
Increased traffic from Google organic, increased exposures per mobile user.

35. Listings as
inspirations
and triggers.

36. Oslo -
Official
City App

38. Partner API displaying our product information
to their audience

40. VisitOSLO just opened the API to our product
database

41. The idea boost the different Oslo services in
their own digital space, towards their
customers

42. Nettavisen first with
event calendar

43. Aftenposten are making their calendar this fall

44. There will be a hackaton on our data next
spring

45. An agency is working with a concept for an
unknown customer.

46. And who will be the first to make something
better than our own sites and apps?

47. Open API disrupts ordinary business models
But increases Oslos digital footprint
And prepares us for the next web

48. Oslo’s digital footprint –
Key figures first 6 months
1. Actions from VisitOSLOs followers:
521 903
2. Content created by others:
269 734
3. Exposures of VisitOSLOs own content:
11 092 773