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Tickets. 
Reason to go, reason to smile, reason to share. 
Katrine Mosfjeld, VisitOSLO, @KMosfjeld 
Tormod Olsen, Ticketmaster Norway, @TormodOlsen
«The trade of advertising is 
now so near to perfection 
that it is not easy to propose 
any improvement.» 
Dr. Samuel Johnson, 1759
Turnover in Oslo’s travel industry 
www.visitoslo.com
Which days are the 
most profitable for 
Oslo? 
www.visitoslo.com
www.visitoslo.com 
Highest RevPAR 
Sourve: Hotelia
www.visitoslo.com 
Source: Hotelia
After the evaluation process, these choices 
will lead the way for VisitOSLO 
1. Oslo is more important than VisitOSLO 
2. We need the same goals as the industry Turnover 
3. It’s important to activate the people of Oslo 
www.visitoslo.com 
4. Boost events in the city 
5. VisitOSLO must take a pioneer role in digital marketing
Ticketmaster + VisitOSLO 
A perfect partnership 
www.visitoslo.com
NO
www.visitoslo.com
www.visitoslo.com 
WE GET FANS
BRAND AWARENESS 
www.visitoslo.com 
21
MILLION 
AVERAGE MONTHLY 
WEBSITE VISITORS YTD 
www.visitoslo.com 
22
www.visitoslo.com 
WE REACH 
OVER 
500 000 FANS 
ACROSS SOCIAL 
MEDIA 
PLATFORMS 
23
WE ARE RESPONSIVE 
www.visitoslo.com
www.visitoslo.com
www.visitoslo.com 
Deck title –
www.visitoslo.com 
TRUST 
-ASSOCIATION MATTERS
www.visitoslo.com
www.visitoslo.com 
WE GET 
LAUGHS 
TEARS 
CHEERS 
SHOUTS 
GASPS 
CRIES 
FUN 
FANS
So what are we making? 
www.visitoslo.com
www.visitoslo.com 
To fill the gap.
www.visitoslo.com
www.visitoslo.com
www.visitoslo.com
www.visitoslo.com 
Mapping 
databases
And make the path between the info 
and the ticket as short as possible 
www.visitoslo.com
www.visitoslo.com 
To fill the gap. 
Tickets left
Availability: 
www.visitoslo.com
Availability: 
Availability: 
Availability: 
Availability: 
Availability:
www.visitoslo.com 
Bonus 
• More effective work with content in the 
database 
• More events in the calendar, at an earlier time 
than before, as a result of data import instead 
of research
Oslo - 
Official 
City App
VisitOSLO just opened the API to our database. 
www.visitoslo.com
Tickets move people. 
-Sometimes even to other places. 
Increase industry turnover 
www.visitoslo.com
Events make you smile  
Good Oslo experiences will lead to more and better Oslo experiences 
www.visitoslo.com
Events make you share 
your unique experience 
 Increasing Oslo’s digital footprint 
www.visitoslo.com
Oslos digital footprint in May, 
(relevant) engagement. 
www.visitoslo.com
Tickets. Also when you’re logged off. 
Available in the new Visitor Centre in Oslo. 
www.visitoslo.com
Boosting Oslo's Travel Industry Through Event Ticketing Partnerships
Boosting Oslo's Travel Industry Through Event Ticketing Partnerships
Boosting Oslo's Travel Industry Through Event Ticketing Partnerships

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Boosting Oslo's Travel Industry Through Event Ticketing Partnerships