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Marketing Strategy: 4Ps, Research, Target Markets, Brand Positioning

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KPS3 Marketing
KPS3 Marketing

If your marketing does not have strategy, you are doing it wrong.

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Marketing • Strategy Stephanie Kruse, KPS3 Marketing
Product (Service) Price Place (Distribution Channels) Promotion 4PS
Market Research Primary & Secondary
PrimaryResearch Qualitative Focus groups Interviews
PrimaryResearch Quantitative Representative Surveys
PrimaryResearch Observational
Target Markets
TargetMarkets Demographic Psychographic
Process
Brand Positioning
Use research to discover your unique “position” Internal reality relative to external opportunity
Only (your brand) offers/delivers (unique offering/proposition) to target audiences, because (proof statements). Format
Channel Planning
Allocating marketing promotion resources & using Integrated Marketing Communications (IMC) ChannelPlanning
Sales and sales promotions Paid (advertising, direct) Non-paid/earned (PR, social, events, grassroots) ChannelPlanning
Marketing Strategy: 4Ps, Research, Target Markets, Brand Positioning

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