Using a web interface that is branded to the school’s website, we collect information from prospective students about their academic and extracurricular interests. This information is stored in a database, and initiates the automated creation of a personalized 16-page color catalog. The personalized catalog provides images and information that are relevant to each prospect’s interests. The printed and bound catalogs are then processed for mailing from our location. This is an automated, lights-out, turn-key solution that is already developed, and is working today. The institutions who are currently employing this solution are very excited about the results they are achieving. Producing and distributing fewer, smaller, and more highly-targeted catalogs is not only saving these schools money, but it also creates a memorable and engaging experience for their prospective students. This solution sets these institutions apart from other universities, and makes a positive, lasting impression.

1. Leveraging the Power of Personalization for Higher-Education Recruitment Kim Poulston Business Development Specialist Research Data, Incorporated

4. Traditional Mass Marketing is Just a Numbers Game… PSAT Sophomores & Juniors + ACTPLAN + NRCCUA + CBSS ~88,000 prospects contacted 1 408 Enrollments from 88,000 prospects = < .5% success rate  12,283 2,507 2,030 1. Example from private regional university

8. Walden University Solution Workflow Rule-based personalized printing process (XMPie) Step 1 Prospect visits Waldenu.edu Step 2 Personal and academic information is collected online Personalized booklets are stapled, trimmed, and mailed directly to Prospects Step 3 Step 4 Personalized booklets are printed on state-of-the-art digital press Step 5 Collected data is processed for personalized printing