No BS Linkbuilding for E-Commerce Websites

Who I am and Why You
Should Listen to Me.

Photographer
Graduated Brooks Institute

Portrait studio for 11 years

Extensive online
marketing. Loved it.

Portrait Industry
Dwindled significantly

SES NYC 2012 | Page One Power
www.pageonepower.com | Jon Ball

Who I am and Why You
Should Listen to Me.
Started Page One Power with Brother Zach
SEO’s until we realized that link building was the critical piece of
the pie. So we focused on link building.
Custom Link Builders– Each project is unique.
In house teams of writers/researchers/link builders


Why are we talking about link
building for E-Commerce sites?

They are challenging to
build links for because
nobody wants to link to a
page full of products.

So you have to get creative.

We are going to discuss
creative ways to keep a
steady stream of quality
links coming your way.


Today’s Plan

 Old school link building
 Link Building Today
 7 Foundational link building philosophies
 6 steps to a link building plan
 2 keys to build links effectively
 23 link building strategies that you should consider


Old School Link Building

Article spinning
Reciprocal Linking
Sitewides
Social bookmarking
Buying posts on
questionable blogs
(black blogs)
Hiring teams in India to blog
comment
Link farms
Buying footer links
Basically….


SPAM

SPAM=Working for robots.
If your work is only meant to be seen by robots and it’s
not intended for humans; It’s probably spam.

“This website is very relevant…” -robot


Link Building Today…

Working with Humans
Today’s link building is meant for both humans and robots.

• Relationships
• Content
• Sharing


Our Foundational Link
Building Philosophies
1. In a world without Google.
2. Content is King.
3. Website owners are people and people link to people.
4. The most powerful link building tool is your brain.
5. Link Building is a team sport.
6. Forget viral.
7. FTBOM.


FTBOM

For

The

Betterment

of

Mankind


Link Building For E-Commerce Sites

23 Link Building Strategies
Blogging Interviews Blog Commenting
Give Love Crowdsourcing DIY Sites
Testimonials Museums Forums
Local Universe Glossary Give Stuff away
Widgets Study/Survey Pinterest
Infographics Resource page outreach Reviews
Guest Posts Badging Webcams
Trade Articles Sponsoring non-profits

Make a plan…


Without a plan you do
Random Acts of Link Building

“Dude, we need to build some links!”
-Website owner
Buy mass directory submission service
Get a link wheel
Hire your kids neighbor to do some link building
Read Blog Posts and “try” some stuff
Buy some text links
Buy blog network anchor text links (bad idea)

Bill’s Story
3 days 3 links. Gave up. Many people make the simple mistake of
underestimating the task at hand.


Don’t underestimate it.

People underestimate the enormity of the task of link
building and the time that it really takes to do it right.

Fail to plan
Plan to fail


Make a Plan

5 Steps to Make a Link Building Plan
1 List assets
2 Research
3 Strategize
4 Schedule
5 Adapt


Make a Plan
Step 1: List Assets

List all of the assets on your site.
Textual information
Videos
Photography
Services
Unique features
List your offline assets
Customers
Staff
Friends
Connections

How can you leverage them?
You Gotta Get Creative

Make a Plan

Step 2: Research
There are no secrets in Link Building. Your competitors
can’t hide their links.

Download competitors links from Majestic SEO or Open
Site Explorer.

Also research associations and wikipedia for you keywords

Export to excel. Organize into Strategies/categories.


Make a Plan

Step 2: Research
As you research make notes. Be creative. Talk with
someone about your ideas. Work as teams, it’s hard
to do this alone.

Always be thinking…

(golfer/journalists)


Make a Plan

Step 2: Research
Make lists of Industry sites– Associations, News
Sites, Blogs, Forums,Experts, etc…
(allergy association)

Use Offline resources


Make a Plan

Step 3: Strategize
Lean Back in your chair and brainstorm.

Best if done as a team.


Make a Plan

Step 4: Schedule
Put your strategies into a monthly schedule.
Be reasonable about it.
Don’t do too much too fast.
Link building projects take time
you can’t rush them.


Make a Plan

Step 5: Adapt
Don’t be afraid to abandon a strategy that isn’t working.
Learn from it and move on.

When it didn’t go viral.
When it didn’t work.
Leave it alone.
Move on.


2 Keys to build links
effectively

Be Somebody
Build Social Muscle


Before we talk strategy…

You gotta be somebody…
In my experience it’s much easier to get guest posts, place
infographics, do outreach, and nearly every other link building
strategy if you are somebody.

If you are Noone from nowhere……… jon@unknownsite.com

Become someone from nowhere with something going on

If you’re noone from somewhere …….jon@nationalbrand.com

Become someone from somewhere with something going on

Socially active, part of the conversation

Link building is much easier when you do.


For example:

jon@e-commercesite.com
I have no blog, no twitter presence, linkedin or facebook.

OR

jon@e-commercesite.com
I have a great blog with comments, a healthy twitter
presence, full linkedin and an active facebook page.

Who would you link to?
Who would you allow to guest post on your blog?
Who is going to win the link?



Build Social Muscle
If you want your link building to really take off you need social
muscle.

Search twitter by your keywords. Follow
those people, retweet their good stuff.
Tweet original content. Tweet directly at
them with. ENGAGE. These people are
real and if they like your stuff they’ll
promote it for you.

It takes time and persistence.
Don’t give up!


Build Social Muscle
Until you have social muscle and other ways to promote content

Sponsored Tweets
Sponsored Stumbles
Old Fashioned Outreach
Rent email lists (forums, associations, industry sites)
PPC


Keywords and anchor text

A word about keywords and anchor text
Everyone wants exact anchor text with their keywords
“How would one’s life increase in overall quality factors without having a
Good quality soft gel iphone case to use on your refurbished iphone 4s.”
Most of the time you cannot get links like this unless you bought the link or it’s
outright spam. Do you not think that search engines know this?
Take what you can get. Be patient. We’ve gotten some choice links
with anchor text but most of them are just plain links. That’s the way
It is when you work with real people.
Use Contextual links when possible.
Life’s just better with a great soft gel iphone case on your iphone found here.


Link Building For E-Commerce Sites

23 Link Building Strategies
Blogging Crowdsourcing Forums
Give Love Museums Give Stuff away
Local Universe Glossary/Complete guide Pinterest
Testimonials Study/Survey Reviews
Infographics Resource page outreach Webcams
Widgets Badging Go Crazy
Guest Posts Sponsoring non-profits
Trade Articles Blog Commenting
Interviews DIY Sites
Make a plan…


Link Building Strategies

Blogging – Vital to link building
1st Decide on audience: Ask yourself “who is going to
buy my product?” That’s your audience.
2nd Determine categories
3rd Brainstorm titles from categories
Never, ever, ever underestimate the value of a great title.
(negative emotion is my favorite)
My Favorite Childrens Books of 2011
The Worst Childrens Books of 2011



4th Make an editorial calendar.
5th Promote your blog!
Use twitter, facebook and Google+. Blog
directories, write for us, blog commenting, press
releases, PPC for great titles, forums, email
lists, etc…

6th Build Social Muscle.



Give Love



Research your “Local Universe”

“keyword” news “keyword” trade shows

“keyword” experts “keyword” events

“keyword” associations Etc...

“keyword” forums Dental classifieds

“keyword” blogs


Infographics

The best infographics are complex information (not just
illustrated articles)

Decide on audience

Agonize over title

Do a series. Not just one.

schools


Infographics

Place it on a third party site
Make crowdsourced content (include others). Even
competitors.
Make it Sexy and complex.
If it goes viral, it’s viral. Go for 50 links. That’s a great
number. (what would it take you to get 50 links on good
sites without this infographic?)



Write testimonials
Every good business transaction.

Send them an unsolicited testimonial and picture

Mention them in your blog.

Give them some love.



Widgets
Before you do a widget
determine your exact
audience and test it.

Promote it to death with your
social muscle, your
blog, PPC, sponsored
tweets, sponsored stumbles. My favorite widget
Everywhere.



Guest Posting
WARNING: To do guest posting correctly be prepared to spend a lot of time.

Finding your target sites

Titles

Send personalized email with title of article or the actual article.

Send pictures. Do the work for them.

Plan to ascend

Show them your muscles.



Trade articles

Industry sites will take your
articles .



Interview experts and others

For SES Bruce Clays Blogger asked
me to do an interview.

Did we give them a link?

Yes we did.



Crowd sourcing
Three questions: Four people

Twelve answers!

Four links?



Build a museum



Make a glossary

Make it good.

Promote it!

Press release

PPC

Blog

Outreach



Complete Guides

Make it good.

Promote it!

Press release

PPC

Blog

Outreach



Study/Survey

Survey your customers. Make
infographic, article, whitepaper from study.

Promote it.



Resource Pages – Outreach
This is what people think of when they link build for the first
time.
Still works. But very slowly.
Find the page.
Find the name of the actual person you’ll talk to.
Always call if possible (success goes up 20x)



Badging
Find sub categories to badge.

Top 10 lists

Reward best customers

Recognize experts.



Sponsor Non-Profits

All charitable originations need money. Many have
donors pages

We’ve gotten deep links on high authority pages for as
little as $50



Blog Commenting

Still works!

Don’t send it overseas.

Do it on real blogs with real comments.

Builds your blog, your persona and builds links.

Ignore nofollow.



DIY

Talk about content hungry

Old t-shirts



Forums

Be very careful with this one.

Go slowly.

Actually care.



Give stuff

Contests.

Giveaways.

Scholarships.



Pinterest

Pinterest is based on images. If you want to get
shared and links you need great photos.

Hire a photographer. Please.



Reviews
Review everything in your niche and put it on your site.
Textual reviews
Photographic reviews
Video reviews

Promote your reviews


Webcams

If you have anything interesting to put on a dedicated
webcam do it.

There are lots of webcam sites looking to list your
webcam on them.
 Traffic and links


Go crazy

Will it blend?

The worlds largest periodic table of elements


Thank You

Jon Ball
5047 W. Parsons
Boise, Idaho 83714
Page One Power
@linkbuildingjon
jon@pageonepower.com
www.pageonepower.com


No BS Linkbuilding for E-Commerce Websites

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

No BS Linkbuilding for E-Commerce Websites