1. 1
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
pivotcon Report
Key Metrics: pivotcon-aggregate | October - 15 - 2012
Total Shares
12,277
pivotcon-aggregate had 12,277 Twitter shares during the report period. PeekAnalytics identifies and maps
the digital footprints behind the source profile of each mention; then segments the audience into Consumer,
Business and Private.
Unique Audience
3,254 27%
Some consumers share your content multiple times. This number represents the actual number of unique
people who shared this content. Consumers are counted once, no matter how many times they share your
content.
Impressions
7.5M
Impressions counts the number of potential impression that the identified audience can create. This content
was shared by consumers who have a combined total of 7.5M social connections across their social
graphs.

2. 2
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Identified Audience
IDENTIFIED
AUDIENCE
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
pivotcon-aggregate's
followers has 4,752
connections across all
social media platforms.
Therefore,
pivotcon-aggregate can
potentially indirectly reach
7,616,860 (1,603 x 4,752)
people.

3. 3
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Audience Demographics
SEX
Insights :
-*Statistics based on 85%
of pivotcon-aggregate's
followers, whose sex we
were able to determine.
AGE RANGE
Insights :
- 37%
pivotcon-aggregate's
audience is between 36 -
45.
- *Statistics based on 22%
of pivotcon-aggregate's
followers, whose age we
were able to determine by
identifying through social
profile or public records
data.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
pivotcon-aggregate's
female followers tend to be
more in the 36 - 45 age
range.

4. 4
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Audience Demographics [continued]
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
pivotcon-aggregate's male
followers tend to be more in
the 46 - 55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- pivotcon-aggregate has a
higher percentage of
followers from New York,
New York than the typical
Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- pivotcon-aggregate has a
higher percentage of
followers from New York
than the typical Twitter
user.

5. 5
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Audience Geographic Insights [continued]
TOP 5
COUNTRIES
Insights :
- pivotcon-aggregate has a
higher percentage of
followers from USA than
the typical Twitter user.
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience,
pivotcon-aggregate's
audience's top three
interests are Food,
Business, and Technology.

6. 6
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Audience Career Insights
INCOME LEVEL
Insights :
- pivotcon-aggregate's
consumer audience has a
high level of income
compared to the average.
INDUSTRY
Insights :
- Compared to the average
audience
pivotcon-aggregate's top
three industries are Media,
Software, and
Marketing/PR.

7. 7
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Audience Education Insights
EDUCATION
TYPE
Insights :
- pivotcon-aggregate's
followers attend
College/University schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- pivotcon-aggregate's
consumer audience is
active on at least 6,873
social profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 96% of
pivotcon-aggregate's
followers have LinkedIn
profiles.
- pivotcon-aggregate's has
more followers who use
Quora than does the typical
Twitter user.

8. 8
Report Style: Share Report
Report Name: pivotcon-aggregate
Report Date: 2012-10-15
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 34% of
pivotcon-aggregate's
consumer audience has
been identified as a *Geo
Location.