1. AVANT ARC
ONLINE ADVERTISING
FOR ARC, THE
VINTAGE CLOTHING
IN SAVANNAH

2. STRATEGY
ARC WILL USE A CAMPAIGN TARGETED
TOWARDS ARTISTS THAT NO OTHER GROUP OR
COMMUNITY IN SAVANNAH OR SCAD OFFERS.
CURRENTLY THE PRIMARY DEMOGRAPHIC FOR ARC IS
INTERNATIONAL STUDENTS AND FASHION MAJORS.
THE KEY IS TO BE SPECIFIC ABOUT WHAT IS OFFERED AND WHO
IS TARGETED, AND EXACTLY HOW THE TARGET IS APPROACH.

3. CONCEPT
AVANT ARC FACILITATES THE CREATIVE PROCESS
BY SHARING ARTISTIC TECHNIQUES AND BY
ENCOURAGING PEOPLE TO CREATE “NEW” ART.
WE ENCOURAGE THE CREATION OF ART THAT
IS BUDDING IN AN UNIQUE VISION, DESIGN, AND
STYLE. LIKEWISE, WE PROMOTE LEARNING NEW
METHODS AND USING NEW MATERIALS.
THE FOCUS IS TO USE THESE TECHNIQUES TO CREATE
“NEW” ART.
AVANT ARC THEN FEATURES THE WORK. FROM THERE
A COMMUNITY OF ARTISTS GROW.

4. ART DIRECTION
NEW. DIFFERENT.
CLASSIC. MAYBE.
ILLUSTRATED. UNLIKE ANOTHER. BECAUSE THIS IS
A USED CLOTHING STORE, SO NO REAL CLOTHING
ALLOWED IN THE PRINT CAMPAIGN.

5. THE PRINT CAMPAIGN

6. THE PRODUCT CAMPAIGN

7. THE PRODUCT CAMPAIGN
THE DEBOSSING KIT

8. THE COMPONENTS
FEATURED ARTIST
HOW TO MAKE “IT”
POST YOUR WORK
SHOP AVANT ARC

9. THE COMPONENTS
INTERVIEW WITH
FEATURED ARTIST
AND INSIGHT INTO THEIR
WORK AND PHILOSOPHY

10. THE COMPONENTS
WATCH HOW-TO CLIPS
FROM FEATURED ARTISTS
AND FROM FACEBOOK

11. THE COMPONENTS
SUBMIT ART
LIKE/SHARE ART
COMMENT ON ART
RALLY TO COMMISSION ART

12. SOCIAL MEDIA
THE OBJECTIVE
SHARE TECHNIQUES
SHARE AVANT ARC
LINK ART TO ARTISTS
COLLABORATION
DRAW PEOPLE FROM
FACEBOOK TO THE MAIN
PROMO WEBPAGE

13. SOCIAL MEDIA
THE OBJECTIVE
TWEET HAPPENINGS IN AND
OUTSIDE OF SCAD
GIVEAWAYS AT THE STORE
TWEET WITH FOLLOWERS
ABOUT ART AND
SCAD PROJECTS
BUILT TWEETING CRED BY
RESPONDING TO STUDENTS’
POSTS AND OTHER LEADING
ARTISTS’ POSTS