Ankush Group of Hotels & Resorts

1. Ankush Group of Hotels
By MyTrip-to-India.com
“Customers remember the service a lot longer than they remember the price.”
Presented by :
Kanak Pal
kanak@ankushgroupofhotels.com
09810688690, 011-26421946
www.ankushgroupofhotels.com

2. About Us
Established in 2015, Ankush
Group of Hotels (AGH) is a
group of visionary hospitality
experts who provide bespoke
sales and marketing services
to hotels, destinations and
prominent tourism entities on
a PAN India basis.
2 and 3 Star Hotels
Clients
Ankush Group of Hotels
Gives exclusive
rights to sell and
market their
services
Share their requirements,
negotiate the terms,
makes booking, and
share their feedback
Manages booking, collect
payment, ensures quality
services, and ensures
that customer is happy
and delight.
In return, audits their
quality standard, does
marketing and provide
sales

3. Mission
To market and sell budgeted hotels’ services domestically as well as inbound
maintaining a very high level quality service to our regular clientele and capturing
prospective leads as well by
• listening to their requirements and responding in a competent, accurate and timely fashion
• bringing out the best in our people through effective training and meaningful career and personal
development, and by encouraging individuality and initiative.
• maintaining integrity, fairness and honesty in both our internal and external relationships and will
consistently live up to our commitments.
And a commitment towards a longer contractor ship with hotels. We aim to provide
our partners hotels the utmost satisfaction with highest growth and fugitive figures.

4. Summary
In 2015, we ran a trial program with a
Hotel, a Two-star hotel situated in
Manali. We took exclusive rights to sell
and market its inventory to
agents/customers.
As a result, its occupancy rose to
54.68%, a surge by 27.8% compared to
its preceding year occupancy of 42.77%.
On the other hand its revenue increased
by 70%, from 70 lac to 1 crore 20
thousand.
Based on the result, our contract with
Hotel was renewed for another year, and
so far we have outperformed our previous
performance by around 8%.

5. How we do it?
Our focus is not only on increasing
the sales but also on the revenue
earned per sale.
• AGH has the know how to use the OTA's (Online
Travel Agents) strategic algorithms to our partner's
advantage, resulting in added market share against
our partner's comp set.
• We grow revenue for our partners by creating
awareness, educating the travel trade and
generating sales by positioning ourselves as an
extension of their sales & marketing team. We offer
international sales representation for destinations,
hotels, villas and resort properties.
• We develop brand and marketing strategies,
advertising campaigns, digital and social media
solutions. But again, we do so much more .We
foster the creation of strategic partnerships and
execute promotional events to tell their unique story
to deliver sales.

6. Founding Team
Kanak Pal
https://in.linkedin.com/in/kanakpal
He has worked with Inbound Travel Agents - Capital City Travels and Tours,
Wanderlust Travels, Scenic Journeys from 1992 till 2009. Then he started his
travel company My Trip to India in 2009, which is still running successfully.
Anupama Pal
https://in.linkedin.com/in/anupamap
aldelhi
It was her unique style of attracting inbound and domestic traveller for Mr. Kanak
Pal which inspired him to kick-start the new venture My Trip to India. And since
then they both have been driving the business ahead.
Debroop
Chakraborty
He has worked with Inbound Travel Agents- Tamarind Tours Pvt. Ltd, PEAK Adventure
Travel, Travel Inn, Greet Holidays Pvt. Ltd. From 2007 till 2014. Then he joined with AGH as
Quality Controller.
Vandita Tanti She has worked with Inbound Travel Agents- City Linkers Tours & Travels. From
2008 till 2014. Then she joined with AGH as Reservation Manager.
Shivani Kaul
She has worked with Inbound Travel Agents- Tamarind Tours Pvt. Ltd, PEAK
Adventure Travel, Travel Inn, Greet Holidays Pvt. Ltd. From 2007 till 2014.
Then she joined with AGH as Digital Marketing Manager.

7. Aren’t there too
many hotel
chains? What’s
so new about us?

8. The existing chains can be categories in two major groups 1. Aggregators like OYO, Spree, ZIP,
Makemytrip etc and 2. Promoters like Sarover, Mango, Ginger, Lemon etc
Problems with the Aggregators are
• Without a certain degree of control over the
properties being listed, establishing
consistency can become a real challenge
as most of these properties have no
comprehensive processes to ensure clean
rooms, washed linen, replenished toiletries
and so on. They are not able to provide
services as they claim to be.
Problems with the Promoters are
• To not to loosen their control on the service,
they take over the management of hotels. It
limits growth.
• They undergo a long term contract, which
makes an exit, difficult for them.
Our USP
• We do not acquire hotels for long term, but we are no where like aggregators. Instead of diversifying our
portfolio in too many hotels, we lock the entire inventory of one two-star and one three-star hotel
in a city.
• We lock the entire inventory, without paying any advances. This helps us in controlling the management
hence services without taking over the management of hotels.

9. Let’s talk business

10. Our earning
• We charge 15% of the
revenue of our partner hotels.
• Our current profitability is
35% of the revenue earned. It
is expected to further increase
as a major portion of the
expenses, is salary. These
expenses are expected to
increase linearly, while our
revenue are expected to
increase geometrically.
• In FY 2015-16, our
revenue was 18 lac
while our expenses were
12 lacs (excluding
founders salary), thus
gross profit was
recorded at 6 lacs.
• In FY 2016-17, in last
two quarter, we have
performed 8% better
than the last FY.
Revenue collected, in
last two quarter is
around Rs10 lacs.

11. Our expansion plan
2017-18
• Expand in 4
more places
in HP.
• Shimla,
Dharamshala
Dalhousie &
Narkanda
2018-19
• To expand in
top tourist
destination of
Rajasthan,
Gujarat and
Ladhak
• 3 more in HP,
Saharan,
Kangla and
Kalpa
2019-20
• Tourist
destinations
in UT,
Kerala,
North-East,
Karnataka
and MP.
• 3 or 4 star
hotels in HP
2020-21
• 2 Star in ROI
and Bhutan
• 3 or 4 star
hotels in
destinations
where we
have 2 star
hotels, all over
of India

12. For this expansion, we
need an investment of
Rs. 20 Lacs
• Funds Required

13. • Utilization of Funds
Digitizing the
business
3
lacs
Upgradation of
office and
gadgets for
new workforce
2
Lacs
Working capital
required to
match salaries
of new work
force, and the
other cost of
operations
12
Lacs
Registration of
business,
legal
formalities and
miscellaneous
3
Lacs

14. How much will you
earn?
• Our business turnover which is
currently 18 lac is expected to
cross 50 cr mark in next 4 years.
While its current profitability of 6
lac is expected to touch 40 cr
mark by 2021.
• We will be happy to give 10%
ownership in our business
against the 20 lac of investment.
• We will make an offer to buy-
back the share, at the premium in
the fourth year.

15. What’s the market
scenario?

16. Market opportunity
• Tourism in India is the largest service industry. The travel and tourism sector currently employs 49
million people, or 1 in every 10 jobs, and this is projected to increase to 58 million, or 1 in every 9.6
jobs by 2020.
• Travel and tourism is a USD 32.7 billion business in India, according to industry estimates; in addition,
the hospitality sector is sized at USD 23 billion and is expected to grow to US$ 36 billion by 2018.
• India is expected to attract 6,179,000 international tourist (overnight visitor) arrivals in 2011,
generating INR 678.6 billion (US$ 15.3 billion) in visitor exports (foreign visitor spending, including
spending on transportation). By 2021, international tourist arrivals are forecast to total 11,149,000, an
increase of 6.1 per cent pa generating expenditure of INR 1,344.7 billion (US$ 30.3 billion*).
• The tourism ministry has proposed a cash subsidy of Rs.2 lakh per room for one-star category and
Rs.3 lakh per room for two and three star category hotels to facilitate their growth. According to
Federation of Hotel and Restaurant Association of India (FHRAI), the country is short of 65,000
budget category rooms.

17. Conclusion
Ankush Group of Hotels’ competition in the travel industry is widely varied. Direct
competitors are other established brand chain such as Holiday Inn, Sarovar, Ginger,
Lemon etc.
In such a climate, the best investment opportunities will be awarded to companies
that have the ingenuity and creativity to meet the customers' demands for fashion in
an industry driven by economic conditions, demographic trends, and pricing. The
industry has moved from offline methods to online methods.
The company's management is confident that the AGH can achieve its aggressive
sales forecasts.

18. Ankush Group of Hotels
By MyTrip-to-India.com
For further information, feel free to reach out to us at the contact information
mentioned below. Thanks.
Presented by :
Kanak Pal
kanak@ankushgroupofhotels.com
09810688690, 011-26421946
www.ankushgroupofhotels.com