www.alphonic.in

1. Digital Marketing
www.alphonic.in

2. How To Understand Digital Marketing
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Customer’s requirement
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Core business
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Popularize the brand via digital marketing
•
Activities of digital marketing
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Evaluate our digital marketing goals
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Re-examine our target customer profiles
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Take a look at our digital presence
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Evaluate our messaging strategies
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Regular analysis on Competitive brands

3. Digital marketing goals
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The number of social shares our blog posts receive
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The size of our fan base on social networking websites
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Mentions of our brand name on social media sites
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The number of positive reviews about your product on sites like
Google Reviews and Yelp
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Inbound website visitors from social networks
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Total number of conversions resulting from social traffic

4. Marketing Activities
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Blogging
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Micro blogging (e.g. Twitter)
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Expertise Sharing (e.g. LinkedIn & Facebook etc.)
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Community Participation (Facebook , Twitter and LinkedIn)
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Social Networking & Micro managing target audience
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Interest group participation
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Online Reputation Management
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Increasing traffic and ROI for sites

5. Digital activities
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Social Media Audit
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Researching our Social Media Presence
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Social Media Management (Strategy, Campaign & Releases)
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Strategic Presence Creation on Social Media
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Presence, Promotion & Response Management
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Analyzing Opportunities for Social Media Outreach
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Execution of Social Media Outreach (Media releases)
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Social Media Monitoring
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Insight & Recommendation Report

6. Facebook
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Run Contests, Promotional
Campaigns, Polls
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Video Sharing via YouTube Tab
(For Viral Campaigns)
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Photo Sharing via Page / Flickr
App / Similar Apps
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Document Sharing (PDF, PPT,
Whitepapers, Brochures, Notes… )
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Customized Contact Form /
Registration Form
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Promote Blog / Feed
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Tagging
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Usage Of Various External
Interactive Apps
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Create Profile
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Create Page
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Content Development
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Buzz Creation
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Integrating Page with Other
Social Media Channels
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Post Updates with links to
the Desired Landing Page
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Joining Groups & Pages
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Adding Members
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Starting Discussions
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Sharing Links
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Create Facebook “Like”
button & Badge, to place it in
the website & blogs

7. LinkedIn
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Creating Profile
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Creating Company Page
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Integrating Profile with Other Social Media Channels
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Add Connections
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Join Groups
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Targeting & Networking with the Influencers
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Starting Discussions in Groups
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Active participation in relevant Q&A's
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Publish Press Releases
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Create Polls
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Launch & Promote Events
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Submit Feeds
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Share Presentations
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Integrate Blogs to the profile
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Share Links

8. Twitter
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Creating Twitter handle
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Post Tweets with Site link (content form the site)
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Following Key influencers
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Use hash tags for Keywords
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Tweeting based on trends
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Re-tweet influential tweets
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Post neutral updates frequently
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Influence Mentions
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Create a Twitter Badge & place it on the Site & Blogs
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Increase the followers base constantly
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Network & Engage the Followers

9. Google+
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Creating Profile
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Creating Page
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Content Development
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Buzz Creation
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Integrating Page with Other Social Media Channels
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Post Updates with links to the Desired Landing Page
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Joining Pages
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Adding Influencers to Our Circles
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Starting Discussions
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Sharing Links
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Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
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Tagging

10. Blogs
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Follow key Blogs
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Comment on Blogs with the Link
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Network with Influential Bloggers

11. Q & A's
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Post Questions and Answers on Q&A sites like Answer
bag, Quora, Yahoo
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answers with links
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to drive traffic
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increase back links
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create more visibility & enhance online reputation

12. Digital PR
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Monitor and evaluate relevant online media conversations
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Engage with key influencers in the blogosphere
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Develop corporate blogs, social network sites and multimedia
tools
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Plan and develop content for corporate websites
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Optimize communications for effective distribution in the
digital space

13. Social Book marking
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Book marking Links from the Site
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Adding keywords
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Using top SBM sites for quality back links: Digg, Reddit,
Stumbleupon…

14. Document Sharing
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Sharing Presentations through Slideshare, Scribd, Docstoc
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Publishing White Papers & Articles in Scribd & Docstoc

15. Team Alphonic
Tapesh Bhargava
Mohit Sharma

16. Contact Us
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Visit us : Alphonic Network Solutions Pvt Ltd
Software IT Building, Sitapura
Jaipur, Rajasthan
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Mail us : contact@alphonic.in
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Call us : 9001590550
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Website: www.alphonic.in

product: www.jumpojob.com

Like us : www.fb.com/alphonic