When it comes to innovation in the talent acquisition space, most talks center on big picture strategy development for social and mobile focusing on topics such as online employer reputation, social candidate sourcing, conversation dynamics, and text communications – but there is a huge unmet need in the market for brass tacks social/mobile tools that get beyond the conversation. During this session we won’t simply talk blue sky concepts dreamed up in our Innovation LabHDx, we will dig into live examples and prototype demos, and see results from real companies leveraging social data in innovative ways. You will walk away energized with ideas and specific tools to apply business-driven innovation to your social recruiting strategy.

1. INNOVATION FOR
DIGITAL TALENT ACQUISITION:
From Lab Dreams to Real Solutions
KANE COCHRAN & TOMYA RYANS
RECRUITING INNOVATION SUMMIT
MAY 17, 2011

2. WHAT WE’RE COVERING
#LabDreams
Personalized Candidate Experience
Facebook Innovation
Mobile Innovation
Live Twitter FAQ

3. #LabDreams Personalized Experience: #sjm

4. #LabDreams Personalized Experience: #sjm

5. #LabDreams Personalized Experience: #sjm

6. #LabDreams Personalized Experience: #sjm

7. #LabDreams Personalized Experience: #sjm

8. PROBLEM TO SOLVE
create a more personalized
experience on CWS
#LabDreams Personalized Experience: #sjm

9. WHAT WE WANTED TO DO
1) Allow job seekers to login w/ their
LinkedIn or Facebook profile
2) Personalize their experience
3) Tap into their network & make it
easy to send job recommendations
#LabDreams Personalized Experience: #sjm

10. MINI with Tomya
#LabDreams Personalized Experience: #sjm

11. live demo
#LabDreams Personalized Experience: #sjm

12. Original Idea
Leverage social
Starter Idea Advanced Idea
profile data to
Make it easier to make relevant and Create a career
fill out forms & automatic job website experience
new profile info recommendations that tailors itself
by auto-filling to each user’s
& referrals
with social data interests, profiles,
and interactions on
the site
#LabDreams Personalized Experience: Takeaways

13. RESULTS/ROI SLIDES
not yet, but thats expected
#LabDreams Personalized Experience: #sjm

14. with Tomya
#LabDreams Personalized Experience: #sjm

15. #LabDreams Facebook Innovation: #fbapps

16. #LabDreams Facebook Innovation: #fbapps

17. #LabDreams Facebook Innovation: #fbapps

18. PROBLEM TO SOLVE SLIDE
give Facebook users what
they want when they want it
#LabDreams Facebook Innovation: #fbapps

19. WHAT WE WANTED TO DO
1) Give Facebook users what they want
2) Build a content-rich mini CWS on FB
3) Play intelligently in the stream
4) Most importantly: Leverage social data!
#LabDreams Facebook Innovation: #fbapps

20. CUSTOM TABS & INSTREAM
#LabDreams Facebook Innovation: #fbapps

21. Original Idea
Leverage social Adva
nc ed Id
Starter Idea data and take ea
Play
in th
Make sure custom tabs levera e str
ge so eam,
candidates can beyond splashy desig cial d
n spl ata,
search jobs on marketing and ... pages ashy
your FB Careers that
play in the stream intera prom
ction ote
Page without fost and
er a
having to leave comm real
unity
Facebook
#LabDreams Facebook Innovation: Takeaways

22. with Tomya
#LabDreams Facebook Innovation: #fbapps

23. #LabDreams Mobile Innovation: #mobilsocial

24. #LabDreams Mobile Innovation: #mobilesocial

25. #LabDreams Mobile Innovation: #mobilesocial

26. #LabDreams Mobile Innovation: #mobilesocial

27. #LabDreams Mobile Innovation: #mobilesocial

28. #LabDreams Mobile Innovation: #mobilesocial

29. PROBLEM TO SOLVE #1
addressing the biggest complaints
about mobile web experience:
speed and size.
#LabDreams Mobile Innovation: #mobilesocial

30. WHAT WE WANTED TO DO
1) Speed up access to content by
personalizing the mobile experience
#LabDreams Mobile Innovation: #mobilesocial

31. MOBILE
live demo
#LabDreams Mobile Innovation: #mobilesocial

32. PROBLEM TO SOLVE #2
how to give participants at your event
access to the info they need
#LabDreams Mobile Innovation: #mEvents

33. WHAT WE WANTED TO DO
1) Leverage Twitter, 4SQ, GPS, and Jobs
to engage mobile users @ events
#LabDreams Mobile Innovation: #mEvents

34. MOBILE EVENTS PAGE
live demo
#LabDreams Mobile Innovation: #mEvents

35. PROBLEM TO SOLVE #3
stand out from the crowd by
creating unique search
experiences on mobile devices
#LabDreams Mobile Innovation: #mobileAR

36. #LabDreams Mobile Innovation: #mobileAR

37. WHAT WE WANTED TO DO
1) Engage the mobile and tech savvy job
seeker by creating a unique search
experience for smartphone users
#LabDreams Mobile Innovation: #mobileAR

38. MOBILE AUGMENTED REALITY
JOB SEARCH
live demo
#LabDreams Mobile Innovation: #mobileAR

39. Original Idea
Give mobile users Adva
nc
r Idea ed Id
Starte access to great ea
Creat
e a to
et the content and talent tal
G lifecy
tion of create unique cle
founda applic
ation
your mobile mobile search trans that
form
recru itment experiences at eve s its
elf
tup by ry st
stra tegy se the e age o
f
mobile mploy
laun ching a lifecy ee
cle
w ebsite
career
#LabDreams Mobile Innovation: #mobileAR

40. with Tomya
#LabDreams Mobile Innovation: #mobileAR

41. #LabDreams Live FAQ Pages: #twaq

42. #LabDreams
#LabDreams Live FAQ Pages: #twaq

43. #LabDreams Live FAQ Pages: #twaq

44. #LabDreams Live FAQ Pages: #twaq

45. #LabDreams Live FAQ Pages: #twaq

46. #LabDreams Live FAQ Pages: #twaq

47. PROBLEM TO SOLVE SLIDE
giving job seekers unique access
to the info they need/want about
your organization
#LabDreams Live FAQ Pages: #twaq

48. #LabDreams Live FAQ Pages: #twaq

49. #LabDreams Live FAQ Pages: #twaq

50. WHAT WE WANTED TO DO
1) Refresh company FAQ pages by
injecting them with dynamic,
community-driven info via Twitter
#LabDreams Live FAQ Pages: #twaq

51. with Tomya
#LabDreams Live FAQ Pages: #twaq

52. TWITTER FAQ
live demo
#LabDreams Live FAQ Pages: #twaq

53. Original Idea
Adva
Leverage Twitter nc ed Id
Starte r Idea ea
for Live FAQ and Unles
s you
to int want
Twitter bring the erview
L everage fire a , hire
,
conversation to nd co
for L ive Q&A all yo nduct
your CWS... live. ur bu
on Tw sines
itter, s
with stick
the O
Idea rigina
for n l
ow
#LabDreams Live FAQ Pages: #twaq

54. with You
#LabDreams Continued Q&A

55. TOMYA RYANS
DIRECTOR, TALENT ACQUISITION GROUP
http://www.linkedin.com/in/tomyaryans
ryanst@mskcc.com
KANE COCHRAN
NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochran
http://twitter.com/KaneC
kcochran@hodes.com
#LabDreams Thank You