2. Goals and Objective
• To produce hygienic poultry product.
• To be the best traditional taste chicken
supplier.
• We will farm Marathon Chicken and Dual
Purpose(Boschvelder)
5. Business Model
Key activities
Feeding
Vaccinating
Slaughtering
Packaging
Key Resources
Incubator
Refrigerator
Housing
Customer
segment
Individual
Meat market
Restaurant
Distribution
Channel
Direct
Retail
Customer
Relation
Community
individual
personal
assistance
retailer
self-services
Value
proportion
Traditional Taste
affordable price
Revenue
stream
sell live chicken
sell packed
meet
Cost structure
lower value
proposition
Key Partners
AGRA
Oniipa town council
Evironmental investment Fund
Agri-cycle
Feed Master