Digital Transformation

1. Presented by:
Break down the barriers to
digital transformation
September, 2015
Dario Debarbieri
WW Director IBM
Middleware

2. The world is changing
81%
of customers depend on social
sites for purchasing advice.
Social
62%
of total workloads will be in the
cloud by 2016.
Cloud
1billion (plus)
(plus) smart devices
shipped in 2013 alone.
Mobile
90%
of the data created in the
last two years alone.
Big Data
Internet of Things
devices connected to the
internet by 2020.
50billion
2
API Economy
in 2013 and forecast to rise to $120
billion by 2015 and an estimated $1
trillion by 2017
85billion
Global
m-commerce
sales were

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2010 2015
1023
World's
Data
(Bytes)
You are here
The number of stars
in the universe
Sensors
& Devices
VoIP
Enterprise Data
Social Media
Big Data, this is just the Beginning

5. 5

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No Cars No Real Estate
No Inventory
What is digital transformation in the API economy?

7. 7
Who’s on the API economy?
Reuse, share and monetize core business assets to increase
market advantage and extend business models.
Photo service
increased x6
revenue
compared to
store revenue
Sensors and
API's open for
all trash
containers to
share info of
when to pick
up trash
90% of
revenue from
API
60% of
revenue from
API

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GSMA “Connected Life” forecast $4.5T in 2020
Source:http://www.globaltelecomsbusiness.com/article/2985699/Connected-devices-will-be-worth-45t.html
 Connected Life is everything that is connected and how they interact: cars, mobile
devices, buildings, sensors and people
 Top Ten in 2020
NY Times: A Messenger for the Internet of Things
Wall Street Journal: IBM Tackles Machine to Machine Big Data Deluge
1 Connected Car $600 billion
2 Clinical Remote Monitoring $350 billion
3 Assisted Living $270 billion
4 Home and Building Security $250 billion
5 Pay-As-You-Drive Car Insurance $245 billion
6 New Business Models for Car Usage $225 billion
7 Smart Meters $105 billion
8 Traffic Management $100 billion
9 Electric Vehicle Charging $75 billion
10 Building Automation $40 billion

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Waterfront Toronto
thenewblueedge.ca
"Waterfront Toronto is
creating an Intelligent
Community that uses
technology to
enhance quality of life
and economic
opportunity."
John Campbell,
President and CEO

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Banks and Car Companies
innovate with API’s and IOT
Developers and
Marketeers build
Digital strategy @ a
large US Bank
Car Manufacturer
uses drivers
information to create
new business
opportunities

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Personalized front-
line decision making
New mobile apps are
consolidating decision
making at the fingertips of
people who need to act
Disruptors are reinventing business processes and
leading their industries with digital transformations
Real time insight
driven processes
Insight from nontraditional
data sources is being infused in
business processes to create
new business moments
Ecosystem-based
Innovation
New innovations are
composed leveraging digital
services from a broad
ecosystem

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© IBM Corporation
Multi Speed IT & Hybrid Cloud
Secure gateway
Enterprise Infrastructure Digital Innovation
Integration
Partners Apps Access
Info Process Interaction
Events
Extends SOA and enterprise integration services across the API E & IOT
IOT
Cloud
API E
Data
Mobile

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Remake your organization
for the future
Optimize decisions with
insight from your operations
Embrace agile to accelerate
your transformation
Reinvent processes for
ecosystem participation
Deliver adaptive personalized
experiences
Unique analytics-based visibility across all
operational data
Application platform with pattern-based
enterprise containers and DevOps
Integration & process management tools
designed for the API economy
Advanced analytics applied to deliver
adaptive personalized experiences

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© IBM Corporation
Digital transformation
requires multi-speed IT
– Continuous delivery through agile DevOps
– Seamless workload portability based on
need at any point in time
– Collaborative innovation on top of enterprise
systems through microservices and APIs
– Secure interactions across on-premise IT,
hybrid & public clouds
Digital ecosystem
Core enterprise
Scaling institutional
knowledge and
processes
Speed & agility to
drive innovation
and growth

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© IBM Corporation
Your technology
must be future-proof
Cloud-native
Cloud-enabled
– Flexibility in deploying workloads determines
your ability to adapt
– Move data to workloads or workloads to data
based on what makes sense at a given time

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Digital disruptors
break the mold
Share of
customer wallet +10pts
3-yr customer
retention +6pts
% of new product dev
initiatives released +6pts
Performance vs non-digital
peers on key metrics
Sources:
1. “Digital reinvention”, IBM institute for Business Value, December 2013
2. “Inside the mind of Generation D”, IBM Center for Applied Insights, October 2014
Reshape the customer experience
Reshape
the
operating
model
Value proposition focus
Value
delivery
focus

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Barriers
to digital
transformation
Organizational siloes and skill gaps
Requires collaboration across LoB, IT and ecosystems
like never before
PEOPLE
PROCESS
Business processes and transactions span
multiple environments
Demands security, visibility and control at each touch
point to mitigate new risks
Fast, secure, controlled access to data
Identifying, integrating, and analyzing the
right data across diverse ecosystems
Flexibility for the future
To use any data, applications,
services and devices
TECHNOLOGY

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© IBM Corporation
Extends SOA and enterprise integration services across the API Economy
…that only IBM
can deliver
- Security across every point of interaction
- Built-in monitoring and analytics
- Seamless workload portability
- Fully integrated DevOps
Secure gateway
Enterprise Infrastructure Digital Innovation
Integration
Partners Apps Access
Info Process Interaction
Events
Microservices
and APIs
Enterprise
containers
Unique
pattern-based
runtimes deliver
seamless
portability
52% better
performance
than the next
best ESB Secure
by
design
The only
platform with
built-in intelligent
scaling, workload
placement
and DevOps
The
largest range
of supported
open standards
in the
industry
Scales to
billions of
concurrent
messages and
transactions

23. Break down the barriers to
digital transformation

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Source:http://www.digitalcommunities.com/articles/FutureStructure-The-New-Framework-for-Communities.html

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IBM Middleware:
Your platform for digital
transformation
– Support for the largest range of
open standards in the industry
– Embedded analytics for
actionable insights
– Ultimate choice of delivery model:
SaaS, PaaS or On-Premise
– MobileFirst and Cloud ready

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Will you disrupt or be disrupted by your industry?
Bringing insight directly to
their maintenance
engineers via mobile
Using weather data
to predict real time
inventory needs
Sourcing new innovation
from mobile developer
communities

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Optimize
decisions with
insight from
your business
operations
-Increase
productivity
up to 50%
-Adapt to
market changes
3X faster
Get started with us today
Access cloud-
based tools to
improve your
decision making
Model next
best actions
and automate
decision
making
Adapt decision
logic at the pace of
business with
aggregation
Identify
opportunities and
risks in real-time –
to enable action
Improve
decisions by
understanding
patterns and
trends
Collect and
monitor
events across
your
ecosystem

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Embrace agile
to accelerate
your
transformation
-Deliver apps 60%
faster with 50%
better quality
-Save 3 weeks per
developer per year
-Move apps to the
cloud in minutes
without change
Get started with us today
Use pre-built patterns
and Docker containers
to quickly and easily
deploy apps on-prem
or off-prem
Transform your
software delivery
process with an
IBM DevOps
approach
Build and run apps
with WAS Liberty, a
fast flexible and light-
weight platform for
Java and node.js apps
App development cycle
6wks 2 wks
Test configuration
Days 30mins
Choose the
best runtime
for your
application
Accelerate
app delivery
with agile
DevOps
Write apps once,
deploy anywhere
with enterprise
containers

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Reinvent
processes for
ecosystem
engagement
-Accelerate
innovation
up to 80%
-Unleash
innovation
securely
Get started with us today
Define your strategy
and securely expose
your APIs to the
developer community
Design processes
that enhance
collaboration and
create new models
Connect on-premises
and cloud-based
applications to get to
market faster
Understand
and transform
processes for new
business models
Integrate
processes across
your ecosystem
using APIs
Use hybrid
cloud integration
to extend your
IT infrastructure

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Deliver
adaptive
personalized
experiences
- Boost conversion
by 20%
- Scale transactions
100x
Get started with us today
Build and
manage
persuasive and
adaptive content
Deliver the ideal
omni-channel
experience for
every interaction
Adopt a secure
content delivery
platform that is right
for your needs

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Reshape the customer experience
Reshape
the
operating
model
Value proposition focus
Value
delivery
focus
Optimize decisions with
insight from your operations
Remake your organization
for the future – with IBM
Embrace agile to accelerate
your transformation
Reinvent processes for
ecosystem participation
Deliver adaptive personalized
experiences