1. Developing Contacts
to Enterprise Stories
to Enterprise Stories
MMJ Webinar

2. commodity news. But the
stories you enterprise, will
set you apart.
You have to cover the
news of the day -- the
commodity news. But the
stories you enterprise, will
set you apart.

7. Read news with an eye
toward identifying possible
contacts.

8. Include blogs and
forums to appreciate
different points of view.

9. Talk to your neighbors,
show your curiosity.

10. Join a club, get a hobby,
play a sport, so you can
meet new people.

11. Keep your eyes
and ears open.
You can learn
about many
community
stories running
errands.

12. Church

13. Find a specialty, a beat,
important for viewers.
Example: education.

14. Become an expert for
certain types of stories
that are important to
viewers.

15. Work to
develop
contacts
where you
find mutual
trust.

16. Open the flood gates:
Ask “What’s wrong
with TV news?”
Open the flood gates:
Ask “What’s wrong
with TV news?”

17. Talk about what
interests them.

18. ACTION ITEMS
✓Plan to meet two new sources a week.
✓Listen to their problems with TV news.
✓See if there’s a story there for you.
✓Get to know what’s important to them.
✓Get their perspective on key issues.