2. Sector Information
FMCD (Fast Moving Consumer Durable
goods) are those articles that people purchase
from their disposable income. These could be
cars, household appliances, electronic gadgets
such as mobile phones or music player etc. the
life expectancy of these products are longer
than the FMCG products, but the sales volume
is considerably low. However, they have nice
profit margins in sales and the original costing
is much higher than the consumer goods.
The developing buying force and the
rising impact of online networking have
empowered Indian buyers to overspend on
FMCD. Import of electronics goods
reached US$ 53 billion in FY18
3. With the increase in Income level, easy
availability of finance, increase in consumer
awareness, and introduction of new models, the
demand for consumer durables has increased
significantly. Product like washing machines, air
conditioners, microwave ovens, color televisions
(CTVs) are no longer consider as luxury items.
However, there are still very few players in
category like vacuum cleaner, and dishwashers
Market Overview
4. Bargaining Power of Suppliers
Moderate-
• Two types of Suppliers in the Cell
phone Industry
• Although cell phone industries is
depend on suppliers but due to large
number of suppliers in market it
become very easy for company to
switch their suppliers
Threat of substitute
Moderate-
• Presence and availability of
substitute product is great threat.
• It depends on the impact of the
substitute product. Smart phones do
wide variety of functions so any
product that specialize in one of
those individual function can term
as substitutes.
Bargaining power of Buyer
High-
• The product differentiation is an
ideal way to add value to the buyer.
The power that customer have is
rising because of the increasing
number of choice.
• Many competitors also offer the
same product
Threat Of new entrance
Low-
• Huge capital investment is required.
• Barriers like patents make it difficult
for new compitiors, because the best
method are patented.
• Customer loyalty towards existing
brands.
Competitors
High- The competition in
the cell phone industry is
more after the entry of
new players like Xiaomi,
Vivo, Oppo with their
changed technology,
design, camera and OS to
capture Indian Market
5. Market Overview of FMCD
Reasons for Growth
People with high consumer act as triggering factor for purchasing.
atrend for working population will drive demand for home appliances
such as washing machine.
6. Company Information
APPLE Inc. is an
American multination
technology company
headquartered in
Cupertino, California, that
designs, develops, and sell
consumer electronics,
computer software, and
online services.
Founded in 1976 by Steve
Jobs , Steve Wozniak,
Ronald Wayne.
Number of employees are
1,32,000 (2018).
Revenue generated
$265.595 billion. (2018).
13. Human Resource Management
Skill Set Require in the
Company
As per FORBES, apple seeks the following
traits while recruitment in the candidates:
People who work with passion and idealism
People that don’t take no for an answer
People who don’t accept status quo
People that are inherently not satisfied with
things. They know things should be
different, they focus on it until they find an
answer.
People that can’t be told things are
impossible
General
Skills
Communication skills
Technical skills
Analytical skills
Interpersonal skills
Problem solving skills
Multi-tasking
MARKETING
Job Description
POSITION: Manager
DESIGNATION/TITLE: App/ Business/developer
product marketing
DIVISION / BUSINESS UNIT: Sales/marketing
KEY QUALIFICATION:
Solid experience in both product management and
product marketing in the enterprise IT
Experience interfacing directly with engineering and
design teams during software development /deployment
Skilled at developing cross functional influence;
translating between business owners and technical teams
Excellent presentation skills, product demonstration and
writing skills
Excellent communication skills
Motivated, dynamic, creative and result oriented
Self-starter who is dedicated and demonstrate creative
and critical thinking abilities
14. KEY RESPONSIBILITIES:
• Graphic designs, outbound marketing
including reviewing all product
documentation, marketing materials, web
content and other product information.
• Copywriting and content management
• Work with designers and engineers during
development phase of product
• Creative operations
• Research analysis
• Advertising
• Merchandising
• Video and motion graphics
• Packaging design
JOB SPECIFICATION
DESIRE PROFILE:
Experience: minimum 2-8 year’s
Education qualification: BA/BS in
computer science/marketing. MBA or
equivalent experience preferred.
Experience and knowledge of EDU /
Enterprise space is highly desired
Experience in software product marketing
experience is preferred.
ADDITIONAL REQUIREMENTS:
Position based in Santa Clara valley,
California
15. TRAINING NEEDS OF THE COMPANY
• First, the company as certain the purpose of
each and every individual role against the
overall corporate goals and objectives.
• Secondly, the training can simply be
prioritized as per its significance to the
overall corporate objectives as opposed to
its significance to a more individual role.
• Thirdly, given a new project, a team or
department; it facilitates one to pinpoint
individual tasks and responsibilities to be
done by the whole team as well as
individuals found within the team or
department without losing focus on the
overall objective.
ORGANIZATION CULTURE OF APPLE
A pproach customer
P robe politely to understand all customer
needs
P resent solutions to customer
L istens and resolves any issues to concern
E nd with fond farewell and invitation to
return
APPLE Co. culture is based on ideal that
self motivated workers will work harder if
they don’t have a boss micro managing
every activity.
