2. • Be a student
• Will frequent popular gigs of various bands within the genre.
• Own an iPod or a music playing device to listen on the go.
• Likely to play an instrument such as the guitar, bass or drums.
• Music is integral to their life.
Psychographics for my
target audience
3. Other Interests
• Likely to be more interested in indie films than
mainstream films – this will inform any “intertextual”
references in my video.
• Free Spirited activities like skateboarding etc.
4. Age Range
This is a screenshot from an OFCOM report about XFM Radio
Station. The station identifies itself as an alternative rock radio
station, and has conducted a very comprehensive survey and
concluded that their target audience is 15-34.
