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6	
  ways	
  to	
  shoot	
  
yourself	
  in	
  the	
  foot	
  	
  
if	
  you’re	
  trying	
  to	
  hire	
  technical	
  women	
  	
  
Karen	
  Catlin	
  
Developing	
  powerful	
  women	
  leaders	
  in	
  the	
  tech	
  industry	
  
	
  
www.karencatlin.com	
  
@kecatlin	
  
	
  
©	
  2014	
  by	
  Karen	
  Catlin.	
  All	
  rights	
  reserved.	
  
1.	
  Use	
  masculine	
  words	
  
in	
  job	
  descrip<ons	
  

Lots	
  of	
  tech	
  companies	
  
are	
  looking	
  for	
  
him,	
  
a	
  guy,	
  	
  
a	
  right-­‐hand	
  man,	
  
a	
  cra4sman,	
  	
  
a	
  quarterback	
  
	
  	
  
Image	
  courtesy	
  of	
  graur	
  razvan	
  ionut	
  /	
  FreeDigitalPhotos.net	
  
•  He	
  evangelizes	
  soluDons	
  and	
  best	
  
pracDces...	
  	
  
•  If	
  you	
  are	
  an	
  IT	
  guy…	
  
•  If	
  you	
  are	
  the	
  kind	
  of	
  person	
  who	
  
manages	
  his	
  music	
  collecDon	
  on	
  a	
  Hadoop	
  
cluster...	
  	
  
•  We	
  need	
  5	
  guys	
  for	
  a	
  project.	
  
•  Looking	
  for	
  a	
  sharp	
  young	
  up	
  and	
  coming	
  
guy	
  who	
  can	
  be	
  his	
  right	
  hand	
  man.	
  	
  
	
  
More	
  at	
  techcompaniesthatonlyhiremen.tumblr.com	
  
	
  
2.	
  Show	
  only	
  the	
  bro’s	
  
on	
  your	
  careers	
  page	
  

What	
  does	
  your	
  web	
  site	
  say	
  about	
  
your	
  team?	
  
Image	
  courtesy	
  of	
  photostock	
  /	
  FreeDigitalPhotos.net	
  
3.	
  Rely	
  on	
  employee	
  referrals	
  
as	
  your	
  primary	
  way	
  to	
  find	
  candidates	
  

Similar	
  educa<on	
  
Similar	
  work	
  
experience	
  
Same	
  gender	
  
	
  
Referrals	
  lead	
  to	
  
Homogeneity—NOT	
  
Diversity	
  
Image	
  courtesy	
  of	
  cooldesign	
  /	
  FreeDigitalPhotos.net	
  
4.	
  Require	
  open	
  source	
  work	
  
when	
  it’s	
  not	
  really	
  required	
  

<2%	
  of	
  open	
  source	
  
developers	
  are	
  
women	
  

Image	
  courtesy	
  of	
  cooldesign	
  /	
  FreeDigitalPhotos.net	
  
5.	
  Have	
  all-­‐male	
  interview	
  teams	
  
leaving	
  female	
  candidates	
  to	
  wonder	
  “Where	
  are	
  the	
  women?”	
  

To	
  envision	
  success,	
  
candidates	
  want	
  to	
  
see	
  others	
  like	
  
themselves	
  

Image	
  courtesy	
  of	
  sa@va	
  /	
  FreeDigitalPhotos.net	
  
6.	
  Lower	
  the	
  bar	
  for	
  women	
  
with	
  easier	
  interview	
  ques<ons	
  

What	
  message	
  are	
  
you	
  trying	
  to	
  send?	
  

Image	
  courtesy	
  of	
  David	
  CasBllo	
  Dominici	
  /	
  FreeDigitalPhotos.net	
  
So,	
  if	
  you	
  *don’t*	
  want	
  to	
  hire	
  more	
  
women…	
  
Use	
  masculine	
  words	
  
Show	
  only	
  the	
  bro’s	
  
Rely	
  on	
  employee	
  referrals	
  
Require	
  open	
  source	
  
Have	
  all-­‐male	
  interview	
  teams	
  
Lower	
  the	
  bar	
  for	
  women	
  
Want	
  to	
  make	
  sure	
  you’re	
  attracting	
  
and	
  retaining	
  female	
  tech	
  talent?	
  	
  
Get	
  in	
  touch!	
  
	
  
Karen	
  Catlin	
  
www.karencatlin.com	
  
@kecatlin	
  
	
  

	
  
©	
  2014	
  by	
  Karen	
  Catlin.	
  All	
  rights	
  reserved.	
  

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6 ways to shoot yourself in the foot (if you're trying to hire technical women)

  • 1. 6  ways  to  shoot   yourself  in  the  foot     if  you’re  trying  to  hire  technical  women     Karen  Catlin   Developing  powerful  women  leaders  in  the  tech  industry     www.karencatlin.com   @kecatlin     ©  2014  by  Karen  Catlin.  All  rights  reserved.  
  • 2. 1.  Use  masculine  words   in  job  descrip<ons   Lots  of  tech  companies   are  looking  for   him,   a  guy,     a  right-­‐hand  man,   a  cra4sman,     a  quarterback       Image  courtesy  of  graur  razvan  ionut  /  FreeDigitalPhotos.net  
  • 3. •  He  evangelizes  soluDons  and  best   pracDces...     •  If  you  are  an  IT  guy…   •  If  you  are  the  kind  of  person  who   manages  his  music  collecDon  on  a  Hadoop   cluster...     •  We  need  5  guys  for  a  project.   •  Looking  for  a  sharp  young  up  and  coming   guy  who  can  be  his  right  hand  man.       More  at  techcompaniesthatonlyhiremen.tumblr.com    
  • 4. 2.  Show  only  the  bro’s   on  your  careers  page   What  does  your  web  site  say  about   your  team?   Image  courtesy  of  photostock  /  FreeDigitalPhotos.net  
  • 5. 3.  Rely  on  employee  referrals   as  your  primary  way  to  find  candidates   Similar  educa<on   Similar  work   experience   Same  gender     Referrals  lead  to   Homogeneity—NOT   Diversity   Image  courtesy  of  cooldesign  /  FreeDigitalPhotos.net  
  • 6. 4.  Require  open  source  work   when  it’s  not  really  required   <2%  of  open  source   developers  are   women   Image  courtesy  of  cooldesign  /  FreeDigitalPhotos.net  
  • 7. 5.  Have  all-­‐male  interview  teams   leaving  female  candidates  to  wonder  “Where  are  the  women?”   To  envision  success,   candidates  want  to   see  others  like   themselves   Image  courtesy  of  sa@va  /  FreeDigitalPhotos.net  
  • 8. 6.  Lower  the  bar  for  women   with  easier  interview  ques<ons   What  message  are   you  trying  to  send?   Image  courtesy  of  David  CasBllo  Dominici  /  FreeDigitalPhotos.net  
  • 9. So,  if  you  *don’t*  want  to  hire  more   women…   Use  masculine  words   Show  only  the  bro’s   Rely  on  employee  referrals   Require  open  source   Have  all-­‐male  interview  teams   Lower  the  bar  for  women  
  • 10. Want  to  make  sure  you’re  attracting   and  retaining  female  tech  talent?     Get  in  touch!     Karen  Catlin   www.karencatlin.com   @kecatlin       ©  2014  by  Karen  Catlin.  All  rights  reserved.