LinkedIn | Connect Your Way to Success

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KarenEman

Presentation by Karen Emanuelson originally produced for the SCORE Minnesota Social Media Boot Camp II, Aug. 10, 2011

Empresariales Tecnología

Connect your way to successby Karen Emanuelson

Using LinkedIn Top level executives Industry networking (22%) Promoting their businesses (20%) Middle management professionals To keep in touch (24%) with others Industry networking (20%). Entry level employees Job searching (24%) Co-worker networking (23%) Study by Market research firm Lab42 8-2011

Connecting Your Way to Success Step 2: Make Connections LinkedIn is your online rolodex Import email addresses

Connect Your Way to Success Make Connections

Connecting Your Way to Success Step 3: Status updates 1 – 3 times per week Start with a lower case action verb Share what you are working on Include links to articles, presentations Update status – strictly business

Connecting Your Way to Success Step 4: Groups Choose a target market Join groups for those markets Can join up to 50 Actively participate in a meaningful way Set communications to weekly

Connecting Through Groups Search by industry, key words

Connecting Your Way to Success Step 5: Recommendations Give them Ask for them Don’t return the favor!

Connect Your Way to Success ,[object Object]

Communicate. Show interest. Look for ways to help.

Be yourself. Be real. Spend time being YOU.

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LinkedIn | Connect Your Way to Success

1. Connect your way to successby Karen Emanuelson

2. Why LinkedIn?

3. LinkedIn Stats 35%check it daily 32%check the site several times a week 42%update profile regularly 81%belong to at least one group Study by Market research firm Lab42 8-2011

4. Using LinkedIn Top level executives Industry networking (22%) Promoting their businesses (20%) Middle management professionals To keep in touch (24%) with others Industry networking (20%). Entry level employees Job searching (24%) Co-worker networking (23%) Study by Market research firm Lab42 8-2011

5. Connecting Your Way to Success Step 1: Create a compelling profile Not a resume rehash

6. Take advantage of all features

7. An Optimized LinkedIn Profile

8. Create a Compelling Profile Summary Specialties Elevator Speech Key Word Searchable

9. Create a Compelling Profile Skills

10. Create a Compelling Profile

11. Connecting Your Way to Success Step 2: Make Connections LinkedIn is your online rolodex Import email addresses

12. Connect Your Way to Success Make Connections

13. Connect Your Way to Success

14. Connect Your Way to Success

15. Connect Your Way to Success

16. Connect Your Way to Success

17. Connecting Your Way to Success Step 3: Status updates 1 – 3 times per week Start with a lower case action verb Share what you are working on Include links to articles, presentations Update status – strictly business

18. Status Updates

19. Connecting Your Way to Success Step 4: Groups Choose a target market Join groups for those markets Can join up to 50 Actively participate in a meaningful way Set communications to weekly

20. Connecting Through Groups

21. Connecting Through Groups Search by industry, key words

22. Connecting Your Way to Success Step 5: Recommendations Give them Ask for them Don’t return the favor!

23. Recommendations

24. Connect Your Way to Success

25.

26. Communicate. Show interest. Look for ways to help.

27. Be yourself. Be real. Spend time being YOU.

28. Don’t always be in selling mode

29.

30.

31. Karen Emanuelson www.ReciprocateLLC.com www.MakeYourOwnDoor.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLC www.LinkedIn.com/in/karenemanuelson www.Twitter.com/kareneman Let’s Connect

LinkedIn | Connect Your Way to Success

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