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SCORE Minnesota social media update 10-11

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KarenEman
KarenEman

The document discusses how SCORE chapters and mentors can help clients and their chapters through social media. It provides guidance on setting up social media accounts for SCORE Minnesota on Facebook, Twitter, LinkedIn, YouTube and having a blog to promote chapter events, share business tips and celebrate client successes. It encourages mentors to have personal social media profiles to engage with SCORE Minnesota's online presence and expand their networks.

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Social Media Where are we now? Presented by Karen Emanuelson www.ReciprocateLLC.com www.ReciprocateLLC.com
District 508 Internet Marketing & Social Media Consultant • Assist district and chapters – Provide social media guidance – Train chapter champions – Coordinate activities of district chapters – Conduct social media efforts to fill in gaps • Organized Social Media Boot Camp II www.ReciprocateLLC.com
Owner of Reciprocate LLC • Present Social Media seminars for chapters • Provide free initial consultations with SCORE clients and their mentors www.ReciprocateLLC.com
Social Media Marketing You are here www.ReciprocateLLC.com
Purpose of Social Media Marketing What’s in it for my SCORE Chapter? • Increases visibility with local entrepreneurs • Promote local workshops and counseling events • Share local resources • Generate interest • Recognize clients and volunteers • Success stories www.ReciprocateLLC.com
Purpose of Social Media Marketing WIIFM? • Help clients understand what’s available • Help your chapter • Increase awareness • Membership • Fundraising • New clients www.ReciprocateLLC.com
What you need to know 1. How you can help clients 2. How you can help your chapter and SCORE Minnesota www.ReciprocateLLC.com
How to help clients 1. Have a basic understanding of social media • Can be used for B2B and B2C • Online social etiquette • No spam or hard selling • Engage audience - conversations • Pro: Most social media networks are no cost • Con: Time and commitment to continually update can become an issue 2. Share this understanding with clients www.ReciprocateLLC.com
How to help clients 1. You don’t need to know it all 2. You should know where to send clients who want help • Local training • SCORE Chapter Social Media Seminars • only 2 in 5 clients have attended • SCORE Internet Marketing Event Fall 2012? • Online www.ReciprocateLLC.com
What you need to know 1. How you can help clients 2. How you can help your chapter www.ReciprocateLLC.com
SCORE Online National Social Media • Growing fans and followers • Facebook: 10,000* • LinkedIn: 4,357* • Twitter: 8,523* • Actively engage in online conversations • Share news & business tips • Promote events & workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
SCORE Connected Online District 508 Social Media • Growing fans and followers • Facebook: 207 • LinkedIn: 565 • Twitter: 1,285 • Actively engage in online conversations • Share news & business tips • Promote chapter and district events and workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
How to help your chapter Why do we need you? Many hands make light work www.ReciprocateLLC.com
SCORE Minnesota on Facebook 800 million active users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Facebook.com/scoreminnesota www.ReciprocateLLC.com
www.ReciprocateLLC.com
How to help your chapter Need a personal Facebook account • “Like” the SCORE Minnesota page • Encourage clients and potential clients to “like” our page • Post messages • Share relevant links to articles, events, photos, videos • Celebrate client successes www.ReciprocateLLC.com
SCORE Minnesota on Twitter 106 million users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Twitter.com/scoreminnesota www.ReciprocateLLC.com
SCORE Minnesota on Twitter www.ReciprocateLLC.com
How to help your chapter Need a Twitter account • “Follow” SCORE Minnesota • Encourage clients and potential clients to “follow” SCORE Minnesota • Tweet about SCORE events • RT ScoreMinnesota tweets •Use hashtag “#smallbiz” www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn 120+ million members Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories • Answer questions from clients and potential clients www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE” www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
How to help your chapter Need a personal LinkedIn profile • Join Minnesota Small Business – Powered by SCORE • Encourage clients and potential clients to join the group • Post messages • Share relevant links to articles, events, photos, videos • Celebrate client successes •Answer questions from clients and potential clients www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn 120+ million members Use to • Promote chapter events • Share relevant facts, links • Ask and answer questions of fellow Minnesota SCORE mentors www.LinkedIn.com search for “SCORE – Minnesota Volunteers” www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
SCORE Minnesota on LinkedIn Each chapter has a subgroup for private chapter discussions. www.ReciprocateLLC.com
www.ReciprocateLLC.com
How to help your chapter Need a personal LinkedIn profile • Join SCORE – Minnesota Volunteers group • Join your chapter’s subgroup • Encourage fellow mentors to join the group & subgroup • Post messages • Share links to articles, events, photos, videos •Ask and answer questions from fellow mentors www.ReciprocateLLC.com
SCORE Minnesota on YouTube More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years Use to • Promote chapter events • Share tutorials • Promotional videos are being created from Boot Camp II www.youtube.com/user/scoreminnesota www.ReciprocateLLC.com
SCORE Minnesota Blog ~1000 visitors a month Use to • Share small business ideas and tips • Educate entrepreneurs • Promote chapter events www.SCOREMinnesota.org www.ReciprocateLLC.com
SCORE Minnesota Blog No personal account needed • Visit blog website • Read blog postings • Subscribe via email or RSS feed • Comment on blog postings • Share blog postings with clients & network via email, Facebook, Twitter, LinkedIn • Write a 300-500 word blog posting on a topic of interest • Share client success story ideas www.ReciprocateLLC.com
How each chapter can help • Add social media icons to your Constant Contact emails • Encourage clients and prospective clients to join online networks www.ReciprocateLLC.com
Social Media Marketing www.ReciprocateLLC.com
SCORE Minnesota – The future • All chapters active on social media • All mentors actively participating •Social media becomes second nature, possibly replacing email www.ReciprocateLLC.com
www.ReciprocateLLC.com
QR Codes www.ReciprocateLLC.com
QR Codes Google has already moved on to Near Field Communications www.ReciprocateLLC.com
NFC and Social Networks Tap NFC devices to instantly exchange information Uses for NFC • File sharing: photo, song, application, video, website link • Electronic business cards • Electronic money: Tap the devices and enter the amount of the payment • Mobile gaming: Tap to enter a multiplayer game • Friend-to-friend: befriend each other, share a resume, "check-in" at a location www.ReciprocateLLC.com
Social Media Marketing www.ReciprocateLLC.com
SCORE Minnesota Social Media www.Facebook.com/SCOREMinnesota www.Twitter.com/SCOREMinnesota Minnesota Small Business – Powered by SCORE Minnesota SCORE Volunteers www.SCOREMinnesota.org www.ReciprocateLLC.com
Karen Emanuelson www.ReciprocateLLC.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLC www.LinkedIn.com/in/karenemanuelson www.Twitter.com/kareneman www.ReciprocateLLC.com

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SCORE Minnesota social media update 10-11

  • 1. Social Media Where are we now? Presented by Karen Emanuelson www.ReciprocateLLC.com www.ReciprocateLLC.com
  • 2. District 508 Internet Marketing & Social Media Consultant • Assist district and chapters – Provide social media guidance – Train chapter champions – Coordinate activities of district chapters – Conduct social media efforts to fill in gaps • Organized Social Media Boot Camp II www.ReciprocateLLC.com
  • 3. Owner of Reciprocate LLC • Present Social Media seminars for chapters • Provide free initial consultations with SCORE clients and their mentors www.ReciprocateLLC.com
  • 4. Social Media Marketing You are here www.ReciprocateLLC.com
  • 5. Purpose of Social Media Marketing What’s in it for my SCORE Chapter? • Increases visibility with local entrepreneurs • Promote local workshops and counseling events • Share local resources • Generate interest • Recognize clients and volunteers • Success stories www.ReciprocateLLC.com
  • 6. Purpose of Social Media Marketing WIIFM? • Help clients understand what’s available • Help your chapter • Increase awareness • Membership • Fundraising • New clients www.ReciprocateLLC.com
  • 7. What you need to know 1. How you can help clients 2. How you can help your chapter and SCORE Minnesota www.ReciprocateLLC.com
  • 8. How to help clients 1. Have a basic understanding of social media • Can be used for B2B and B2C • Online social etiquette • No spam or hard selling • Engage audience - conversations • Pro: Most social media networks are no cost • Con: Time and commitment to continually update can become an issue 2. Share this understanding with clients www.ReciprocateLLC.com
  • 9. How to help clients 1. You don’t need to know it all 2. You should know where to send clients who want help • Local training • SCORE Chapter Social Media Seminars • only 2 in 5 clients have attended • SCORE Internet Marketing Event Fall 2012? • Online www.ReciprocateLLC.com
  • 10. What you need to know 1. How you can help clients 2. How you can help your chapter www.ReciprocateLLC.com
  • 11. SCORE Online National Social Media • Growing fans and followers • Facebook: 10,000* • LinkedIn: 4,357* • Twitter: 8,523* • Actively engage in online conversations • Share news & business tips • Promote events & workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
  • 12. SCORE Connected Online District 508 Social Media • Growing fans and followers • Facebook: 207 • LinkedIn: 565 • Twitter: 1,285 • Actively engage in online conversations • Share news & business tips • Promote chapter and district events and workshops * As of Oct. 24, 2011 www.ReciprocateLLC.com
  • 13. How to help your chapter Why do we need you? Many hands make light work www.ReciprocateLLC.com
  • 14. SCORE Minnesota on Facebook 800 million active users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Facebook.com/scoreminnesota www.ReciprocateLLC.com
  • 16. How to help your chapter Need a personal Facebook account • “Like” the SCORE Minnesota page • Encourage clients and potential clients to “like” our page • Post messages • Share relevant links to articles, events, photos, videos • Celebrate client successes www.ReciprocateLLC.com
  • 17. SCORE Minnesota on Twitter 106 million users Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories www.Twitter.com/scoreminnesota www.ReciprocateLLC.com
  • 18. SCORE Minnesota on Twitter www.ReciprocateLLC.com
  • 19. How to help your chapter Need a Twitter account • “Follow” SCORE Minnesota • Encourage clients and potential clients to “follow” SCORE Minnesota • Tweet about SCORE events • RT ScoreMinnesota tweets •Use hashtag “#smallbiz” www.ReciprocateLLC.com
  • 20. SCORE Minnesota on LinkedIn 120+ million members Use to • Promote chapter events • Share relevant facts, links • Celebrate success stories • Answer questions from clients and potential clients www.LinkedIn.com search for “Minnesota Small Business – Powered by SCORE” www.ReciprocateLLC.com
  • 21. SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
  • 22. How to help your chapter Need a personal LinkedIn profile • Join Minnesota Small Business – Powered by SCORE • Encourage clients and potential clients to join the group • Post messages • Share relevant links to articles, events, photos, videos • Celebrate client successes •Answer questions from clients and potential clients www.ReciprocateLLC.com
  • 23. SCORE Minnesota on LinkedIn 120+ million members Use to • Promote chapter events • Share relevant facts, links • Ask and answer questions of fellow Minnesota SCORE mentors www.LinkedIn.com search for “SCORE – Minnesota Volunteers” www.ReciprocateLLC.com
  • 24. SCORE Minnesota on LinkedIn www.ReciprocateLLC.com
  • 25. SCORE Minnesota on LinkedIn Each chapter has a subgroup for private chapter discussions. www.ReciprocateLLC.com
  • 27. How to help your chapter Need a personal LinkedIn profile • Join SCORE – Minnesota Volunteers group • Join your chapter’s subgroup • Encourage fellow mentors to join the group & subgroup • Post messages • Share links to articles, events, photos, videos •Ask and answer questions from fellow mentors www.ReciprocateLLC.com
  • 28. SCORE Minnesota on YouTube More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years Use to • Promote chapter events • Share tutorials • Promotional videos are being created from Boot Camp II www.youtube.com/user/scoreminnesota www.ReciprocateLLC.com
  • 29. SCORE Minnesota Blog ~1000 visitors a month Use to • Share small business ideas and tips • Educate entrepreneurs • Promote chapter events www.SCOREMinnesota.org www.ReciprocateLLC.com
  • 30. SCORE Minnesota Blog No personal account needed • Visit blog website • Read blog postings • Subscribe via email or RSS feed • Comment on blog postings • Share blog postings with clients & network via email, Facebook, Twitter, LinkedIn • Write a 300-500 word blog posting on a topic of interest • Share client success story ideas www.ReciprocateLLC.com
  • 31. How each chapter can help • Add social media icons to your Constant Contact emails • Encourage clients and prospective clients to join online networks www.ReciprocateLLC.com
  • 33. SCORE Minnesota – The future • All chapters active on social media • All mentors actively participating •Social media becomes second nature, possibly replacing email www.ReciprocateLLC.com
  • 36. QR Codes Google has already moved on to Near Field Communications www.ReciprocateLLC.com
  • 37. NFC and Social Networks Tap NFC devices to instantly exchange information Uses for NFC • File sharing: photo, song, application, video, website link • Electronic business cards • Electronic money: Tap the devices and enter the amount of the payment • Mobile gaming: Tap to enter a multiplayer game • Friend-to-friend: befriend each other, share a resume, "check-in" at a location www.ReciprocateLLC.com
  • 39. SCORE Minnesota Social Media www.Facebook.com/SCOREMinnesota www.Twitter.com/SCOREMinnesota Minnesota Small Business – Powered by SCORE Minnesota SCORE Volunteers www.SCOREMinnesota.org www.ReciprocateLLC.com
  • 40. Karen Emanuelson www.ReciprocateLLC.com kemanuelson@ReciprocateLLC.com www.Facebook.com/ReciprocateLLC www.LinkedIn.com/in/karenemanuelson www.Twitter.com/kareneman www.ReciprocateLLC.com