3. The survey will be applied
to 12 Davivienda´s
customers
GENDER: six females and
six males
AGE: eighteen to fifty
years old
STRATUM: four, five and
six.

4. 1. ¿How often do you use your bank
products?
a. Everyday
b. Two or three times per week
c. Once a week
d. Every fifteen days
e. Once a month or less

5. 2. ¿Do you remember seeing,
reading, hearing some type of
adventising of Davivienda´s
Bank?
_______________________________
_____________________________
_____________________________

6. 3. ¿Can you tell me everything you
remember?
________________________________
________________________________
________________________________
________________________________

7. 4. ¿What comes to your mind
when I mention Ricardo
Jorge?
_______________________________
_____________________________
_____________________________
_____________________________

8. 5. ¿In what media have you
seen, read or heard Ricardo
Jorge?
_______________________________
_____________________________
_____________________________

9. 6. In a scaleform 1 to 5, where 1 is stronly
disagree and 5 is stronly agree, how do
you agree regarding the next words
about Ricardo Jorge Character?
1 2 3 4 5
Modern
Ingenous
Bad Radio Host
Classic
Innocent
Good Radio Host

10. 7. Lets do an exercise, I am going to read some
incomplete sentences and you must complete
them with the first things that comes to your
mind.
a. The best of Ricardo Jorge´s character is_______
b. I think Ricardo Jorge is _______________________
c. Ricardo Jorge´s publicity is ___________________
d. The ugliest thing about Ricardo Jorge is _______
e. My friends believe that Ricardo Jorge ________
f. If Ricardo Jorge didn´t exits __________________

11. 8. ¿Do you think that Ricardo
Jorge is a benefit or the
opposite to Daviviend´s
image?
Benefit Oppposite

12. 9. ¿What characteristics do you
think identify Ricardo Jorge the
most?
_________________________________
________________________________
________________________________
________________________________

13. 10. ¿How would you like to see
Ricardo Jorge?
_______________________________
_____________________________
_____________________________
_____________________________

14. NAME:____________________________
ADRESS:___________________________
PHONE:____________________________
NEIGHBORHOOD:___________________
!THANKS FOR YOUR FEEDBACK!

15. The final presentation we will
show the results of two surveys
and the comparation for them,
for to know the opinion of
Davivienda´s customers