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- 1. VR WORKSHOP FLEMA CONFERENCE 2018 Michal Bubeníček creative director
- 2. Hello. We are Digital Agency.
- 3. ABOUT US
- 4. MICHAL BUBENÍČEK STRATEGIST & CREATIVE DIRECTOR Michal gained first marketing experience at Stanford University, Palo Alto, California. Since he returned to the Czech Republic in 2012, he has been working at Etnetera Group at various positions. Later on, He co-founded creative digital department Etnetera Vision, which later became Etnetera Motion. Client references: ŠKODA, VW, Nivea, Pepsico, Glencore, Tchibo, Rossmann, KKCG and others.
- 5. 300+ Employees 21 Years of history 420+ Revenues over 400 mil. 4x Czech Employer Award We are part of the Etnetera Group with over 300 employees in various fields, from IT to Marketing. We are a finely tuned team. Our priority is to provide a targeted portfolio of services in the online digital communication of brands. ETNETERA GROUP
- 10. ETNETERA MOTION
- 11. TOP TECHNOLOGIES 2019 - VR in. TREND Top 10 Strategic technology EXPONENTIAL GROW MARKET SIZE 150 mld $ v 2020 GAME CHANGERS RAYTRACING, FOVEATED RENDERING, EYE-TRACKING
- 12. VR.
- 14. CAMPAIGN USAGE
- 15. SET THE TARGET
- 16. USERS PLACEMENT CONTENT SHOW 3D VR TARGET / CAMPAIGN ROLE EDUCATEIMPRESS INTERACT EXPERIENCE 360° VIDEO 3D ANIMATION 3D GAMIFICATION < 1 000 000 < 100 000 < 1 000 HOME INTERNET RETAIL/EVENT DEVICE MOBILE MOBILE W/VR VR HEADSET VR TARGETS
- 18. CONTENT TYPES 360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME $-$$ $$$ $$$$ $$$$$BUDGET 1 000 K 100 K 10 K > 1 KPOT. USERS INTERNET SMARTPHONE W/VR SMARTPHONE W/VR VR SET RETAIL/EVENTAVAIBILITY YOUTUBE / FB MOBILE APP MOBILE APP PC/MAC APPSOURCE
- 20. CONTENT TYPES 360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME LOW INTERACTIVITY / QUALITY HIGH INTERACTIVITY / QUALITY ACCESSIBILITY
- 21. LET’S TRY THEM
- 22. VR EXAMPLES 360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME
- 23. VR INSPIRATION
- 24. AUDI
- 26. MERRELL
- 28. OLD IRISH
- 30. OREO
- 32. VR NEWS
- 33. Digital replication of any physical environment and usecases. We cover the whole project cycle: 1. Design & Conduct 2. Realization 3. Presentation 4. Evaluation 5. Development P3 Park - Horní Počernice, Prague 20 600m2 VR place 2000 m2 virtual 300m2 Relax zone colab. space 10 us. VR capacity in one time VR Laboratory in CZECH
- 34. POŘAD ŠKODA INSIDE FUTUREDIGITAL WWW.FUTUREPORTPRAGUE.COM
- 35. THANK YOU!
- 36. Michal Bubeníček Creative Director CONTACT +420 776 141 431 michal.bubenicek@motion.cz www.mbubenicek.com
- 37. Create. Design. Rec. Boost. CLASSIC7, Building E, Jankovcova 1037/49, Prague 17000, Czech Rep. Member ofwww.motion.cz