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Retail Management?  Introduction, scope and trends in Retailing PRESENTED BY R NO 09D31E0018 Abdul gouse md MBA 2 nd  YEAR IIET
Refreshor!!!!
Distribution Network
Issues in Retailing
A Typical Channel of Distribution Manufacturer Wholesaler Final  Consumer Retailer
The Retailer’s Role in the Sorting Process (link to Mkt. Mix)
Special Characteristics Affecting Retailers Retailer’s Strategy   Small  Average  Sale Impulse  Purchase Popularity of Stores
Customer Service
Relationship Retailing
Key Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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