This document provides an overview of a presentation about turning websites into effective sales tools. The presentation agenda includes introductions, an overview of the sponsor Kaseya, a discussion of best practices for web design, content, and analytics by speaker Dan Shapero. Attendees can complete a poll to win a prize. The document then provides details about Kaseya and why MSPs choose it. It outlines digital marketing techniques and which attendees use most. The bulk of the document covers topics like SEO, content creation, conversion optimization, and analytics. It promotes the services of ClikCloud and next steps to learn more about Kaseya and MSP opportunities.

1. Tips to Turn Your
Website Into Your Best
Performing Sales Tool
October 24, 2012

2. Our Speakers
Dan Shapero
Founder & MSP Marketing Expert
ClikCloud
Alex Brandt
Vice President
Kaseya
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3. Agenda
• Introductions
• Our sponsor
• Our MSP web marketing expert – Dan Shapero
– Basics of best practices in web site design
– Best practices to get found online
– How to write engaging web content that connects
you to your customers
– Tips for improving web forms & lead conversion
rates
– Methods for using website analytics for easy ROI
reporting and powerful win-loss analysis
• Q&A
3

4. Complete the poll/survey and
you may win!

5. About Kaseya
• Enterprise-class IT systems
management for everybody
• Key Facts
– Founded 2000
– Privately held, no debt, no external
capital requirements
– 33 offices worldwide in 23 countries
with 450+ employees
• 12,000+ customers
• Millions of assets managed
– 6 patents issued for IT service delivery
processes & remote IT management
processes
• 37 patents pending
– Common Criteria (EAL2+) certified and
FIPS 140-2 security compliant
– ITIL v2 and v3 compatible
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6. Why MSPs Choose Kaseya
A single Kaseya user can proactively manage 1,000s of automated
IT systems and network tasks in the same amount of time
required by a team of technicians using other techniques
It’s the industry’s only patented single-server-single-agent
architecture; MSPs get enterprise-class capability that is easy to
use and easy to afford
With 60+% of top MSPs worldwide using Kaseya, they get access
to the most robust community available
And with so many ISVs plugging in to Kaseya via a seamless
integration process, they get an easy way to leverage their
existing strategic technology partnerships

7. Which one of these “best practice”
digital marketing techniques do you
use most often?
A. I blog (at least twice a month)
B. My site is SEO Optimized
C. I track my website performance
D. I use permission based email to market
to customers and prospects
E. None of the above (I’m ready for help)

8. Agenda
• Industry Insight (Bonus)
• Site Fundamentals
• SEO Best Practices
• Creating Compelling Content
• Getting Your Site to Convert
• Analyzing Statistics and Metrics

9. Industry Insight: Keys to Growth

10. Industry Insight: Time to Blog?

11. Industry Insight: Who Does Your SEO?

12. Industry Insight: Web Management

13. Industry Insight: Performance
Measurement

14. Site Fundamentals

15. Website Site Objectives
Educational
Support your Brand
Sales Leads
Informational Operational

16. Website Fundamentals
• Ensure Your Phone
Number is
Prominent
throughout your site
• Have a Strong, Easy
to Find “Call to
Action”
• Include Keyword
Rich Content
• Add a Human
Element

17. On Page Search Engine
Optimization (SEO)

18. Search Engine Optimization
• Content is
Key!
– Prominence
– Frequency
– Targeted Key
Words and
Phrases

19. Anatomy of a Search

20. Other Considerations
• Header Tags
• Alt Image Tags
• Meta Tags
– Titles
– Description
– Keywords
• Targeting
– Local
– Don’t Forget Mobile

21. Creating Compelling Content and
Keeping it Current with Blogs

22. Developing your message
• Connect with Your Customer
– Peace of Mind
– Fixing IT Costs
– Avoiding Downtime
• Describe What You Do
– O/S Security Patch
– PC Repair and Proactive Maintenance
– Remote Support
– Backup

23. Productive Keyword Themes

24. Productive Keyword Themes

25. Productive Keyword Themes

26. Impact of Blogging
• Educates your visitor
• Keeps your site current
• Contributes to your
SEO
• RSS Subscribers
• Contributes to your
newsletter
• Contributes to your
micro blogs
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27. Getting Your Site to Convert

28. Email vs. Social Media?
Likelihood of Checking Daily:
Email vs Facebook?
2X
Likelihood of Purchasing:
Email vs Facebook?
3X

29. Drive Traffic with Opt-in Email
• Leverage Blog Fees
• Highlight Call to Action
• Expect 30% Open Rates
• Expect 5% CTRs

30. Optimized Landing Page
• Support Your Call To
Action
• Add a Human Element
• Set Expectations
• Keep Your Qualification
Form “Above the Fold”
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31. Measuring Results With Website
Analytics

32. Why Track Performance?
• Performance Tracking
Helps Eliminate Waste
• Allows You to “Double
Down” on What Works
• Rule of Thumb: 10X
Return on Your
Marketing Spend
ROI

33. What to Track
• Visitors & Page Views
• Navigation Paths
• Referral Sources
– By Search Engine
– By Keyword
• Conversion Tracking
• Visitor Data

34. By the Numbers…
Trends over Time
Referral Source
Search Result: Blog

35. Snap Shot
Trends== ==Referrals
Latest Visitors==

36. Summary
• Understand your
Site Objective
• Build a Content
Rich Site with Your
Customer in Mind
• Drive Visitors with
Email
• Monitor and
Analyze Results

37. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Pay-per-click Ad Management
• Hosting & Web Analytics Included
Attendee Offer:
Free Website Evaluation “As an MSP, it is awesome to have
Email: info@ClikCloud.com an expert in the field looking at our
Subject:”website evaluation” pay-per-click conversions, SEO and
all aspects of this key marketing
For More Info visit: component."
ClikCloud.com/Kaseya
Fernando Eizaguirre
President, Seattle based ITMOX

38. Next Steps
• Learn more about ClikCloud
www.clikcloud.com/kaseya
• Learn more about Kaseya for MSPs
www.kaseya.com/msp
• For a free live product demo Kaseya Foundation
www.kaseya.com/mspdemo for MSPs
Starting at $199/mo or
• For a free trial $1,495/yr/Admin
www.kaseya.com/trynow
• To speak with us
www.kaseya.com/contactme
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/KaseyaFan /company/kaseya @kaseyacorp community.kaseya.com