Companies strive to collect as much customer data as possible because business success depends on having quality and quantity of customer data. With enough data on customer interactions, companies can gain valuable insights both for their business and customers. However, implementing a data-driven marketing strategy can be somewhat to extremely complicated for many marketers.

1. Even with GDPR and other legal regulations for data collection &
management, companies strive to dig up as much data on their
customers as possible. And it’s no surprise since business success
largely depends on the quality and quantity of the
data you have on your customers.
ADVANCED
SEGMENTATION
If your marketing automation
service (including your CRM & email
marketing service) has enough
server capacity, you can leverage
combinations of constantly
changing parameters to create
dynamic segments.
Email campaigns are not the only
effective marketing channel these
days. Messenger, chatbots, web
and mobile push notifications are
also often used and are no less
effective. Furthermore, all these
channels are evolving, too.
OMNICHANNEL
MARKETING
These days we have more marketing
channels & need to know our
customers from different
perspectives. We need to unify the
customers’ information & keep it in
their individual customer profiles.
CUSTOMER DATA
UNIFICATION
With enough data on how users
interact with your service or brand,
you can digest it into valuable
insights, both for your business and
for your customers.
EMAIL HYPER-
PERSONALIZATION
Data-driven marketing involves, above all, taking a smart approach to the
customers’ data. The success of your marketing campaigns does depend on
the technical capabilities of the tools you use to collect and process the data.
UPCOMING TRENDS
IN DATA-DRIVEN MARKETING
Below are some of the most interesting things
that happened in the data-driven marketing field in 2019
81%MARKETERSCONSIDERIMPLEMENTING
DATA-DRIVENMARKETINGSTRATEGIES
SOMEWHATTOEXTREMELYCOMPLICATED.
THESTRUGGLEISREAL.
Campaign Monitor
Don't Worry!
Valasys Media has been at data & marketing for a while now and our team analyses &
accesses data & applies the information to your marketing campaigns.
While data can be applied everywhere in marketing - email, social, calls - Valasys
Media gives you the crucial benefit of tying them all together.
HOW HARD IS IT TO IMPLEMENT A
DATA-DRIVEN MARKETING
STRATEGY?
81%