10 principles guide the culture at Propeller.

1. MANIFESTO
THE ETHOS
OF PROPELLER
OUR CULTURE
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2. This commitment to the other (client, colleagues, company, community)
won’t fade with years or success. We won’t take it for granted as a company or
individuals. In a nutshell, it means that people matter more than dollar signs.
Doing right by other people is the ethical thing to do and it’s good business.
We build our reputation for trustworthiness one interaction at a time; when
we put people first, we’re earning our reputation. We don’t take on work or
clients that aren’t a fit just to add to the bottom line, and we refuse to sacrifice
ethics or professionalism to get ahead. We aim to do so well on engagements
that our client advances because of it.
COMMIT
TO PEOPLE

3. T W O
DO GOOD
WORK

4. HIRE AMAZING
PEOPLE
T H R E E
AMAZING requires a love of what you
do that rises above excellence.
We take action to improve
what’s around us. We are always
on the lookout for those great
ENGINEERS, BUILDERS, CREATORS, and
ORGANIZERS who also happen to be
amazing business consultants.

5. BE HUMBLE, BUT
SMART ENOUGH
TO HAVE AN EGO
F O U R
Clients want the path of least consultant.
Being invisible means shifting our outlook from our own work to the
larger goal of helping the client succeed. We all want to be recognized,
but we want to be recognized for the right things. There is joy and
satisfaction that comes from appreciation for a job well done, but it
pales in comparison to the pride we feel when we’ve earned a client’s
trust, made their life easier, and ultimately hand them the reins.
If a client could make a problem go
away without a consultant, they would.
They want results that are tangible
and work that is invisible.

6. F IV E
EMBRACE
GRIT
We’ve developed the habit of dedicating ourselves to the hard
work of achieving something deemed worthwhile despite
temporary failure, challenges, boredom, or lapses in progress.
The same grit that helps us solve complex business problems has
helped us to rappel from bridges and cliffs or graduate at the tops
of our classes. We purposefully flex that muscle regularly and we
look forward to the complex challenges that lie ahead.
Greatness is a
moving target
our aim for
it is not

7. WE ARE SO MUCH
MORE THAN WHAT
WE DO FROM 8 TO 5
We’re moms, dads, husbands, wives, volunteers, students,
activists, and more. We are people who have experienced
work, life, and love and we’re many-dimensional human
beings. Propeller doesn’t expect us to check those things
when we walk through the door. A workforce that is
balanced is engaged, nimble, and ready to win.
CREATE
BALANCE
SI X

8. BE AN ENERGY
BRINGER, NOT AN
ENERGY TAKER
S E V E N
Clients hire us to help them get things moving and keep
them moving long after we’re gone. We bring the energy
it takes to get an engagement started, take action, and
make smart and informed decisions, enabling formerly-
stalled engagements to move forward.

9. E I G H T
MOVE
FORWARD
By taking small, informed risks, we are constantly growing as
individuals and as a company. Our commitment to adaptability
means we can never rely on the old way of doing things, even if
the old way was one assignment ago. We all keep abreast of the
latest business models, processes, frameworks, analytics, and
software and fold them into our work as quickly as possible
whenever and wherever possible.
we will never sacrifice
forward momentum

10. WE ARE
WHAT WE THINK
N IN E
Our future success is defined by our current curiosity.
We foster and develop intellectual curiosity in
a variety of ways, including trainings with guest
professors and professionals.We are always reminding
ourselves and encouraging one another to ask how
and why. Being innately curious allows us to think
ahead and ponder possible outcomes so that we can
all be better at our jobs, constantly adapting
and improving, and always being mindful that
THE THOUGHTS WE FOSTER GUIDE
THE COURSE OF OUR FUTURE

11. WE CURATE
PEOPLE
T E N
As individuals, we come from a wide range of
backgrounds with various sets of experiences. Our
differences make us a more valuable team, allowing
us to be more creative problem solvers, work well
with all kinds of people, and eliminate groupthink.
Because we are real people and not consulting
robots, we treat our clients like people, too.
Biz
Biz

12. SMARTS
Consultants, Fixers, Change Makers
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