The Art of Content Necromancy: How to Resurrect a Dead Campaign

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So you’ve successfully pitched in a content marketing campaign to your client, you’ve spent time and resource on developing tasty content assets, and now it’s time for outreach. But when you pitch your content, you’re not getting links. In my BrightonSEO talk I shared my experience of being in a scenario just like this, what went wrong, and the tactics I used to resurrect a content marketing campaign from the dead. You can find more information on the talk here - https://www.brightonseo.com/conference-talk/the-art-of-content-necromancy-how-to-resurrect-a-dead-campaign/

Marketing

@katkynes
THE ART OF CONTENT NECROMANCY:
HOW TO RESURRECT A DEAD CAMPAIGN
Kat Kynes // Pole Star Digital
@kittenFTW

Ned Poulter
Founder & CEO
Briony Gunson
Operations Director
Lewis Carroll
Data Performance
Consultant
Kat Kynes
Content & Outreach
Consultant

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Content
Requirements
Generate diverse
backlinks from
relevant, high
authority websites
Audience
Any car owner in
the UK
Client
Vertical
Car ownership

50%
EATING &
DRINKING
34%
SOCIAL
MEDIA
32%
SOCIALISING

50%
EATING &
DRINKING
34%
SOCIAL
MEDIA
32%
SOCIALISING
28% READING
BOOKS 28% LISTENING TO
PODCASTS 27% WORKING OR
EMAILS
26%
ONLINE
SHOPPING 25%
WATCHING
TV SHOWS 20% SLEEPING

Productivity
Male
Wellbeing
Sex Entertainment
Marketing Learning Literature Foodies

The Art of Content Necromancy: How to Resurrect a Dead Campaign

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The Art of Content Necromancy: How to Resurrect a Dead Campaign

1. @katkynes THE ART OF CONTENT NECROMANCY: HOW TO RESURRECT A DEAD CAMPAIGN Kat Kynes // Pole Star Digital @kittenFTW

2. Ned Poulter Founder & CEO Briony Gunson Operations Director Lewis Carroll Data Performance Consultant Kat Kynes Content & Outreach Consultant

5. LINKS LINks Links Links links LINKS LINks Links Links lin LINKS LINks Links Links links LINKS LINks Links Links link LINKS LINks Links Links l NKS LINks Links Links links LINKS LINks Links Links link

9. Content Requirements Generate diverse backlinks from relevant, high authority websites Audience Any car owner in the UK Client Vertical Car ownership

10.

11. “driverless cars”

12.

13.

14.

15.

16.

17. 50% EATING & DRINKING 34% SOCIAL MEDIA 32% SOCIALISING

18. 50% EATING & DRINKING 34% SOCIAL MEDIA 32% SOCIALISING 28% READING BOOKS 28% LISTENING TO PODCASTS 27% WORKING OR EMAILS 26% ONLINE SHOPPING 25% WATCHING TV SHOWS 20% SLEEPING

19. 50% EATING & DRINKING 34% SOCIAL MEDIA 32% SOCIALISING 28% READING BOOKS 28% LISTENING TO PODCASTS 27% WORKING OR EMAILS 26% ONLINE SHOPPING 25% WATCHING TV SHOWS 20% SLEEPING 19% WATCHING MOVIES 17% PLAYING VIDEO GAMES 16% LEARNING A LANGUAGE 16% MEDITATION 11% LEARNING A HOBBY

20. 10% Would have sex

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22.

23.

24.

25.

26.

27.

28.

29.

30. Productivity Male Wellbeing Sex Entertainment Marketing Learning Literature Foodies

31.

32.

33. SHOW ME THE MONEY!

34.

35. Maybe I was just crazy…

36. It was time to spill the T

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38.

39.

40.

41. LINKS LINks Links Links links LINKS LINks Links Links lin LINKS LINks Links Links links LINKS LINks Links Links link LINKS LINks Links Links l NKS LINks Links Links links LINKS LINks Links Links link

The Art of Content Necromancy: How to Resurrect a Dead Campaign

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