This deck will outline the basics of Google Authorship, including:
- What is Google authorship?
- How to implement authorship markup
- What the benefits of authorship are for SEO
- How brands can utilise authorship and publisher markup
- Tools to help you discover authoritative authors
2. What is Authorship?
• Authorship allows websites to publicly connect individual authors to
their respective content across the web
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3. Google likes it…
"We hope to use this information, and
any information, as a ranking signal at
Google…We'd want to get information
on the credibility of authors, from all
kinds of sources, and eventually we'll
use that in ranking."
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4. Implementation
Single Author Sites
• <a rel="author" ref="https://profiles.google.com/109412257237874861202">
About Matt Cutts</a>
• Add your blog URL to the Links section of your Google Profile
Multiple Author Sites
• Create an author page (page about author on the same domain as the content
page)
• Link content to the author page, and author page to Google+ profile.
• <a rel="author" href="../authors/mattcutts">Matt Cutts</a>
• Author pages on other sites: <a rel="me" href="http://mattcutts.com">Read
more about Matt</a>
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1229920
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9. Searchers Trust Faces
• Easier for users to find
high quality content
• Snippets with images are
eye catching
• Smaller sites can compete
with big brands
• More clicks for your site!
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11. Individuals not brands
• <a rel="publisher"
ref=https://profiles.google.com/109412257237874861202 />
• Add your site URL to your Google+ business page using ‘Add your
site’ in settings menu
• Authority and reputation is linked to an individual, not a website
• You can use rel=“publisher” but it only shows for branded searches
• Google is expected to roll out improvements to this next year
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http://www.vervesearch.com/blog/seo/how-to-implement-the-relpublisher-google-authorship-mark-up/
12. What can brands do?
• Guest blogging
• Using a spokesperson for your brand
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13. The future…
“We need a shift in our mindset from where we
are getting links from to who we are getting
links from. We need to still do the traditional
stuff, sure, but we need to ask start thinking
about ‘who’ more and more.”
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This deck will outline the basics of Google Authorship: What it is How to implement it What the benefits are for SEO How brands can utilise it Tools to help you discover authoritative authors
Authorship allows websites to publicly connect individual authors to their respective content across the web. Implementing authorship markup places an avatar next to your articles in Google search results. This increases click-through rate and makes your content look more authoritative and trusted.
Quote from Matt Cutts indicates that Google may use author information as a ranking signal in the future
We already know about PageRank – How Google uses who is linking to who to identify authoritative sites but now they will be adding AuthorRank to the mix.AuthorRank is the same, but uses individuals instead of websites. This could include who is retweeting who on Twitter, who is sharing who’s content on Google+ etc.
http://www.seomoz.org/blog/authorship-google-plus-link-building This combination of PageRank and AuthorRank creates AuthoredPageRank.SEOs expect that this will eventually become the way Google ranks web pages.
Currently, authorship is linked to an individual, not a brand or website.Google will only show your picture in search results if it is a headshot – No logos allowedRel=publisher can be used, but only shows information box in sidebarWe expect that Google will eventually expand the publisher tag and show logos in search results, with author images at the moment
In the meantime, brands can do a couple of things to make the most of authorship:Guest blogging on other sites. This will get your content noticed by more people and build up the author’s authority, improving the brands authority at the same time.Use a spokesperson for the brand – this could be difficult if you have a big brand, but you could be creative and use your company mascot or the CEO.
The AuthorCrawler tool crawls links to a domain and find out who is linking to your site. This is great for discovering the thought leaders in your industry. You can use this knowledge to build relationships - Tweet your content to the biggest influencers or ask them to guest post on your site.
Linkdex also has a great section where you can find people who have linked to your content. It displays where they have linked to you from their site as well as the authors details including Twitter, Facebook, LinkedIn and Google+ profiles as well as email addresses. This is great for relationship building
Example of what Linkdex can tell you about the authors who have linked to you
