150 years of marketing evolution

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How did specialist marketing agencies come to be? Before you answer that question, you must first know the history and evolution of marketing. From brainwashers to consumer advocates! To read the full blog, go to www.agencysparks.com/blog/history-of-marketing/

Marketing

“IF YOU’RE LOOKING FOR THE NEXT
BIG THING, AND YOU’RE LOOKING
WHERE EVERYONE ELSE IS,
YOU’RE LOOKING IN THE WRONG
PLACE.”
MARK CUBAN

WHERE DID IT ALL START?
PHASE 1 | INDUSTRIAL ERA
CAUSE EFFECT
"BUILD IT AND THEY WILL
COME MENTALITY"
COMPETITION SOON
ENTERED MARKET
ADVERTISING BECAME A
NECESSITY TO
DIFFERENTIATE FROM
COMPETITION.

TIMELINE | MARKETING EVOLUTION
1867 | BILLBOARDS
PRINT ADS
1922 | RADIO ADS
BILLBOARD ADS
PRINT ADS
1941 | TV ADS
RADIO ADS
BILLBOARDS
PRINT ADS

AFTER 1950, MARKETERS BECAME
SMARTER
PHASE 2 | DIRECT MARKETING
CAUSE EFFECT
NEW ADVERTISING
MEDIUMS AVAILABLE
MARKETERS BEGAN TO
SEGMENT AUDIENCES
DIRECT MARKETING

TIMELINE | OUTBOUND MARKETING
1867 | BILLBOARDS
PRINT ADS
1922 | RADIO ADS
BILLBOARD ADS
PRINT ADS
1941 | TV ADS
RADIO ADS
BILLBOARDS
PRINT ADS
1970 | TV ADS
RADIO ADS
BILLBOARDS
PRINT ADS
TELEMARKETING

THEN CAME THE INTERNET
PHASE 3 | INBOUND MARKETING
CAUSE EFFECT
INTERNET GIVES
CONSUMERS A VOICE
RELIANCE ON 1-WAY
COMMUNICATION
FALTERS
LEGISLATION BANS EMAIL
SPAM
INBOUND MARKETING
EMERGES

TRADITIONAL MARKETING
MASS, 1-WAY COMMUNICATION
1995 | SEO
1998 | PAGERANK
2000 | PPC / ADWORDS
1994 | EMAIL MARKETING
2003 | CAN-SPAM ACT
1998 | BLOGGING
2005 | ANALYTICS
2003 | SOCIAL MEDIA

SEO
ANALYTICS
PPC
VIDEO
SOCIAL
EXPERIENTIAL
EMAIL
PRMOBILE
WEB
DESIGN
CREATIVE
EVENT
EST. 1860
TRADITIONAL
MARKETING
ONE-WAY COMMUNICATION
NEW TECHNOLOGIES EMERGE
TRADITIONAL MARKETING AGENCIES
MARKETERS GO FROM BRAINWASHERS
BECOMES TWO-WAY COMMUNICATION
ARE MET WITH SPECIALIST MARKETING AGENCIES
TO CONSUMER ADVOCATES

SEO
ANALYTICS
PPC
VIDEO
SOCIAL
EXPERIENTIAL
EMAIL
PRMOBILE
WEB
DESIGN
CREATIVE
EVENT
EST. 1860
TRADITIONAL
MARKETING
PR & EVENTS - CREAXION
CREATIVE - MODO MODO
WEB DESIGN/UX - LIQUIDHUB
SEO/PPC/ANALYTICS - SWARM
MOBILE EXPERIENCE - DRAGONARMY
SOCIAL MEDIA - EVERYWHERE
WE'LL HELP YOU FIND THE RIGHT
SPECIALIST AGENCY.
WWW.AGENCYSPARKS.COM

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150 years of marketing evolution

1. 150 YEARS OF MARKETING EVOLUTION

2. “IF YOU’RE LOOKING FOR THE NEXT BIG THING, AND YOU’RE LOOKING WHERE EVERYONE ELSE IS, YOU’RE LOOKING IN THE WRONG PLACE.” MARK CUBAN

3. WHERE DID IT ALL START? PHASE 1 | INDUSTRIAL ERA CAUSE EFFECT "BUILD IT AND THEY WILL COME MENTALITY" COMPETITION SOON ENTERED MARKET ADVERTISING BECAME A NECESSITY TO DIFFERENTIATE FROM COMPETITION.

4. TIMELINE | MARKETING EVOLUTION 1867 | BILLBOARDS PRINT ADS 1922 | RADIO ADS BILLBOARD ADS PRINT ADS 1941 | TV ADS RADIO ADS BILLBOARDS PRINT ADS

5. AFTER 1950, MARKETERS BECAME SMARTER PHASE 2 | DIRECT MARKETING CAUSE EFFECT NEW ADVERTISING MEDIUMS AVAILABLE MARKETERS BEGAN TO SEGMENT AUDIENCES DIRECT MARKETING

7. THEN CAME THE INTERNET PHASE 3 | INBOUND MARKETING CAUSE EFFECT INTERNET GIVES CONSUMERS A VOICE RELIANCE ON 1-WAY COMMUNICATION FALTERS LEGISLATION BANS EMAIL SPAM INBOUND MARKETING EMERGES

9. SEO ANALYTICS PPC VIDEO SOCIAL EXPERIENTIAL EMAIL PRMOBILE WEB DESIGN CREATIVE EVENT EST. 1860 TRADITIONAL MARKETING ONE-WAY COMMUNICATION NEW TECHNOLOGIES EMERGE TRADITIONAL MARKETING AGENCIES MARKETERS GO FROM BRAINWASHERS BECOMES TWO-WAY COMMUNICATION ARE MET WITH SPECIALIST MARKETING AGENCIES TO CONSUMER ADVOCATES

10. SEO ANALYTICS PPC VIDEO SOCIAL EXPERIENTIAL EMAIL PRMOBILE WEB DESIGN CREATIVE EVENT EST. 1860 TRADITIONAL MARKETING PR & EVENTS - CREAXION CREATIVE - MODO MODO WEB DESIGN/UX - LIQUIDHUB SEO/PPC/ANALYTICS - SWARM MOBILE EXPERIENCE - DRAGONARMY SOCIAL MEDIA - EVERYWHERE WE'LL HELP YOU FIND THE RIGHT SPECIALIST AGENCY. WWW.AGENCYSPARKS.COM

150 years of marketing evolution

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