Kate provides 5 tips for creating quality content: 1) make content worth having by being useful, relevant, interesting, etc. 2) use headers, subheads, formatting as people scan rather than read. 3) use plain language to communicate instantly without jargon or dense language. 4) ensure proper spelling, punctuation, and grammar to build trustworthiness. 5) act like a human to connect with audiences by being honest, entertaining, and expressing opinions.

1. Kate’s 5 top
tips for creating
quality
content

2. 1. People are discerning. So make your
content worth having:
• useful
• relevant
• interesting
• exciting
• entertaining
• intelligent

3. 2. We don’t read, we scan. So it’s important
to make your content as physically clear and
readable as possible, using:
• headers
• subheads
• emboldening
• bullet points
• italics

4. 3. We’re impatient. So use plain language
to get your message across instantly:
• plain doesn’t mean dull, it means clear
• write the way you speak
• no jargon
• no dense, formal business language

5. 4. We’re not daft. We appreciate
professionalism. So do a proper
communications job to build trust
and credibility:
• get your spelling right
• use proper punctuation
• take care over your grammar

6. 5. We’re human. So act like a human to
win a place in your audience’s hearts, by
doing stuff like:
• being honest
• being entertaining
• expressing opinions
• being truthful
• having the courage to be contentious

7. Kate Naylor
Freelance writer
Want to make a splash with top quality
content?
Contact me: katien@helpinthecity.com