The document provides biographies for members of the Kate Peterson real estate team. It includes details about their experience and qualifications. Kate Peterson has over 15 years of experience and has received numerous awards. Jeff Peterson has over 20 years of consulting experience. Duncan Stewart is very familiar with the local area. Deborah O'Day-Smith has experience in the investment industry. The document also includes market statistics and analyses for different neighborhoods in South Mississauga.
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2013 South Mississauga Real Estate Report
1. (905) 271-5151
2013
Direct:
Email: Kate@KatePeterson.ca
REALTY SOLUTIONS, BROKERAGE
INDEPENDENT LY OWNED AND OPERA TED Please visit: www.KatePeterson.ca
SOUTH MISSISSAUGA RE AL ESTATE
Market Study
Residential Real Estate: Keeping you in touch with the market
Team
The Right
Move
2. Team
Biography
Real Estate Experience Jeff Peterson
• Joined Keller Williams January 2013 Sales Representative
• Sales Representative with With a B.A.Sc. in Engineering and an M.Sc. in
Computer Science, Jeff takes a very analytical
Royal LePage 2005 – 2013
approach to real estate negotiations. Jeff brings
• President’s Gold Award 2008 – extensive experience to the team after having
Top 10% nationally for Royal LePage worked directly with clients in his successful
• Director’s Platinum Award 2007 & 2009 – consulting practice for more than 20 years. He
has worked with Kate in various capacities for
Top 5% nationally for Royal LePage
more than 7 years and loves working in the South
• Diamond Award 2010, 2011, 2012 – Mississauga area where he grew up and where he
Top 3% Nationally for Royal LePage and Kate are raising their 4 children.
Affiliations
• Member Toronto Real Estate Board
Duncan Stewart
• Member Mississauga Real Estate Board Sales Representative
Having grown up in Lorne Park and recently
• Member Oakville Milton Real Estate Board
moving to Port Credit Village, Duncan Stewart
Personal Background brings life long knowledge to every real estate
transaction. Joining the Kate Peterson team in
• Married with four children March 2011, Duncan provides an exceptional
• Mississauga resident ’81-’86 level of customized attention and service to
• Mississauga / Port Credit resident since 1998 each of his clients. An active participant in the
• Graduated from the University of Toronto with neighbourhood, Duncan is a member of the
Port Credit Resident’s association. Proud to call
a BSc. in Psychology and Sociology Port Credit home, he and his wife are raising
Previous Career their young son in this wonderful community.
• PR and Customer Service Representative for
HOMES Publishing Group
Deborah O’Day-Smith
• Market Analyst for PMA Brethour Inc., Brokerage
Senior Administrative Manager
Deborah joined the team in October 2011,
• Social Worker for Metropolitan Toronto Community bringing several years of professional experience
and Social Services Dept. in the investment industry in advisory
and managerial roles. Debbie’s commitment to
Leisure Activities providing superlative client care and her boundless
• Spending time with family and friends, watching enthusiasm contribute to the team’s success.
many a hockey game, skiing, squash and travelling. Married with three school aged children and
living in Lorne Park, she is dedicated to her family
and greatly involved in her children’s numerous
activities. In her spare time, she hones her passion
for singing through choirs, recitals and workshops.
3. Kate’s Message
STATISTICS IN THIS REPORT INCLUDE*: Welcome to 2013! It’s another fantastic new year in real estate with news that
10 year history of Sale Prices and Days on
Market for: has a very familiar ring to it from years past. In 2012, the marketplace saw
• Detached Homes strong growth through the first two quarters, cooling demand during the fall
•
•
Semi-detached Homes
Townhomes
and a healthy rebound towards the end of the year. It would be reasonable to
• Condominiums expect more of the same this year.
• Vacant Land
• Multi-Family Dwellings Cautious optimism south of the border continues to bode well for everyone across Canada. While the
Canadian market has weathered the turmoil in the world economy better than the US, it is nonetheless true
*
All statistics are from the Toronto Real Estate Board. that a stronger US economy is welcome news for Canada. With the US housing reports indicating stable
Note: to positive growth in numerous markets, many here are breathing a collective sigh of relief. The ever positive
Due to the Toronto Real Estate Board’s initiative to re-district
the GTA in July 2011, statistics for previous reporting areas
Canadian outlook has taken the encouraging US news as a sign that our market will continue to move along
(W12 & W13) are no longer available. Some data has been at a good pace.
re-calculated from past reports to correspond with TREB’s new
community boundaries. For further information please contact
Kate directly. While some of the fluctuation in the Canadian housing market over the past year was related to changing
lending policies, they too were received with little fanfare. A balanced marketplace is welcomed as a
desirable situation, especially for purchasers who had found themselves in an over-heated and competitive
atmosphere this past spring. An even balance between supply and demand will make for a very successful
year for everyone considering a purchase and / or sale.
With a wealth of experience, a wide network of professional service providers and a strong and energetic
sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and
straightforward experience. The right information, the right decisions, the right results... It’s The Right Move
to have Kate by your side. Have a wonderful year.
The Right Move
4. $1,600,000 $900,000
Mineola West 1,422,430
$800,000
Mineola East 770,775
$1,400,000 Freehold Properties Freehold Properties 744,518
1,267,971 1,281,068 695,573 681,817
1,180,756 $700,000
$1,200,000 1,120,626 624,393
1,086,779 592,708
$600,000 562,316
$1,000,000 962,111
889,859 493,312
$500,000
$800,000 749,019 422,673
679,307 $400,000 373,134
$600,000
$300,000
$400,000 51 $200,000
42 36
40 41 39 33 34
36 38 37 29 29 29
$200,000 34 35 $100,000 24 25
20 19
$0 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
$450,000 427,688 $700,000
$400,000
Mineola East 391,271
401,946 Cawthra West
Condominium Townhomes $600,000 Freehold Properties 582,517
$350,000
330,286 337,950
311,300 503,692 500,655
296,500 $500,000
$300,000 454,904 455,996
279,500 432,904
261,538 399,747
$250,000 244,650 $400,000
354,692
315,235
$200,000 299,403
$300,000
54
$150,000
38
$200,000
39 33
$100,000 34 30
32 27 26
29 29 25 25
$100,000 23
$50,000 26
22 22 17
18 12
$0 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
5. $800,000 $590,000
758,697 757,240 582,200
Port Credit Village $580,000 1 Hurontario Street
$700,000 Freehold Properties 667,911 Condominiums
621,106 $570,000
$600,000
556,481 $560,000
74
495,039 490,498
$500,000 476,079 475,487 $550,000
$400,000 372,563 $540,000
52
$530,000
$300,000 524,748
$520,000
$200,000
$510,000
41 38
33 33 32
$100,000 27 27 $500,000
25 22 23
$0 $490,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
$1,100,000 $550,000
1,037,333
$1,000,000
The Regatta 70 & 80 Port Street 507,292
Condominiums
(65 Port Street) 904,725
$500,000
$9 00,000 Condominiums 460,592
839,475 831,667
$450,000
426,619
$800,000 752,333 418,923
720,000 409,948 407,857
$400,000
$700,000
609,000 114
$6 00,000 552,143 568,429 $350,000
93 528,800 327,947
320,500 69
$500,000
$300,000 52 53
59 60 46 46
$ 4 00,000 46 41
38 31
33 $250,000 25
28
$300,000 24
14
$200,000 $200,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
The Right Move
6.
7. The Neighbourhoods of South Mississauga
Lakeview
Cawthra West
Mineola East
Port Credit
Mineola West
Gordon Woods
Lorne Park
Rattray Marsh
Clarkson
Mississauga Golf Club Area
Sherwood Forest
Sheridan Homelands
8. $1,000,000 952,067 $400,000
943,000
Port Credit Village - Port Credit Village -
874,000
$900,000 Residences on the Lake $350,000 333,632
Fram Condominium Townhomes
853,743
806,556 791,250 N of Lakeshore, 304,736
$800,000
745,645 $300,000 W of Hurontario
697,500 Condominium Apartments 256,960
$700,000 $250,000 239,400
225,508 221,071
606,480 203,167 206,488
$600,000 $200,000 191,577
555,325
168,500
$500,000 $150,000
63 59
54 56 51
52
$400,000 45 44 43 43
$100,000 37
33 36 34 36
28 28
$300,000 26
18 $50,000
18
$200,000 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
$400,000 $600,000
$350,000 Shawnmarr 333,970 Queen Street 517,657
Condominium Townhomes 313,000 $500,000 Condominium Townhomes 459,944 460,406 458,438
$300,000 281,752 431,442
271,444 410,636
262,660 396,417
251,903 $400,000
240,586 366,145
$250,000 334,261
215,898
311,000
198,053
$200,000 186,014 $300,000
$150,000 51
46
$200,000
39
$100,000 32
30 29
30 $100,000 28 27
27 27 26 27 24 24 24
25 24 24
$50,000
19
$0 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
9. $1,200,000 $700,000
1,104,663
$1,100,000 Lorne Park 1,068,057 Lakeview 597,061
Freehold Properties $600,000 Freehold Properties
988,789
$1,000,000 961,437
901,714 507,639
$500,000 489,840
$900,000
827,973 835,476 439,023
421,198
$800,000 401,029
734,226 $400,000 379,430
350,293
$700,000 647,833 326,047
595,048 $300,000 272,055
$600,000
$500,000 $200,000
$400,000
$100,000
$300,000
$200,000 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
$1,400,000 $600,000
$1,200,000
Gordon Woods 1,240,031
Clarkson
Freehold Properties $500,000 Freehold Properties 483,474
464,878
985,114 436,124
$1,000,000
860,782
884,853 $400,000 377,925 386,051
354,508
795,850 344,653
$800,000 775,604 792,759 774,300 321,808
743,395
301,679
630,487 $300,000 273,543
$600,000
$200,000
$400,000
55
47 43 $100,000
$200,000 38 41 41
37 37
34
27
$0 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
The Right Move
10. $1,800,000 $550,000 528,140
$1,600,000 Rattray Marsh 1,523,956
$500,000 Sheridan Homelands 477,869
Freehold Properties Freehold Properties 466,966
$1,400,000 $450,000 425,883 428,009
$400,000 390,334 399,277
$1,200,000
1,090,920 367,272
1,022,526
985,920
$1,000,000 958,777 $350,000 331,447
862,556 308,535
819,194
$800,000 735,037 $300,000
701,118
$600,000 564,318 $250,000
35
$400,000 $200,000 29
44 42 43 24 24 25 26
38 37 40 22
$200,000 35 $150,000 18 18 18
31
26 25
$0 $100,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
$1,300,000 $1,000,000
1,225,065 1,220,222 901,938
$1,200,000 Mississauga 1,137,205
1,191,662 $900,000 Sherwood Forrest
Freehold Properties 807,152 802,461 790,994
$1,100,000 Golf Club Area 1,066,722
$800,000
801,163
Freehold Properties 1,050,222
$700,000 670,327 665,703 675,758
$1,000,000
918,296 899,447 $600,000 546,603
$900,000 515,984
$500,000
$800,000 60
734,083 $400,000
699,032 52 52
$700,000 51
46 47 $300,000
43 44
42
$600,000 $200,000
37
33 32 31 32
30 31
$500,000 $100,000 27 27 28
22
$400,000 $0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Average Sold Price Average DOM Average Sold Price Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
11. We put your property in the centre of an extensive and
Personalized Marketing Program
From the initial planning stages through to your successfully completed sale, The Kate Peterson Strategic
Team implements your customized preparation, staging, pricing and marketing plan to marketing for
bring your home maximum market exposure to sell faster and for top dollar. It is our goal to help MAXIMUM
you achieve the highest return on your real estate investment with a stress free transaction. exposure!
LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING
PRINT DISTRIBUTIONS FAR REACHING INTERNET EXPOSURE TARGETED DIRECT EMAIL
Promoting your property locally Instantly promotes your property on 30+ websites including: Targeting over 500 potential
and regionally: purchasers and dedicated buyer
Local and National target audience: International target audience:
agents through mass email
The Home News www.Realtor.ca www.HomesandLand.com (Homes & Land)
distribution about your listing with
Homes and Land Magazine www.KatePeterson.ca Approximately 15% – 17% of visitors to
professional photos and virtual tours.
National Post www.youtube.ca this site originate from the United States,
The Toronto Star www.realestatevine.ca the United Kingdom, India, Australia,
Port Credit Homes www.obeo.com United Arab Emirates, Israel, Germany
Lakeview Homes www.mreb.ca and France.
Port Credit Village Times (Mississauga Real Estate Board) www.Trulia.com (Trulia Real Estate)
Direct mail advertising with Just Listed cards – www.TorontoRealEstateBoard.com www.IHT.com (International Herald Tribune)
SOCIAL MEDIA STRATEGY
targeted to reach potential purchasers for www.omdreb.on.ca – 2.1 million unique visitors/mth
your property (Oakville Real Estate Board) www.nytimes.com (The New York Times) Streaming your listing to the growing
Personalized feature books of your home with www.TheHomeNews.ca The New York Times GREATHOMES number of social media followers:
professional photos and floorplans www.zoocasa.com – 12 million unique visitors/mth Facebook: South Mississauga Homes
www.zillow.com www.DupontRegistry.com (DuPont Registry) Twitter: SouthMissHomes
www.kijiji.ca – 140,000 unique visitors/mth LinkedIn: Kate Peterson
www.50Plus.com – targeting the new www.RealEstateJournal.com (Real Estate
demographic of Boomers who are the Journal from the Wall Street Journal)
main buyers of luxury, vacation and – 1.4 million unique visits/mth
retirement properties Homes on Mobile Phones Listing
Your own personal property website address Texting Service
12. Attention,
Home Buyers Team
and Sellers
The Right Information Can
Make All the Difference!
Kate Peterson has built her business
by always going the extra mile
The Kate Peterson T is Committed to the Community
eam
to ensure clients reach their goals.
That’s why she’s offering these
special reports for people throughout
the area.
Active in many groups and events, every member of the Kate Peterson Team is proud to be
The Last 10 Properties part of our local community, supporting and sponsoring:
Sold in Your Neighbourhood
Ask Kate for a complimentary
copy of this vital resource that will Kenollie Public School Erica’s Wish Foundation Royal LePage Shelter Foundation
help you gauge current market trends Forest Avenue Public School Rotary Club of Mississauga Compass Food Bank
and compare pricing in your area. Lorne Park High School Lakeshore – Movies in the Park Port Credit Village Residents
The Five Hottest Buys Canadian Cancer Society Port Credit Hockey Association Association
on the Market
Call Kate today for a free copy
of this important tool and get a jump
on the best values in your area.
LIKE ME 103 Lakeshore Road East,
Thinking of Selling? Facebook/SouthMississaugaHomes Mississauga, ON L5G 1E2
Call Today for Your FOLLOW ME
Office: (905) 278-8866
REALTY SOLUTIONS, BROKERAGE
Twitter/SouthMissHomes INDEPENDENT LY OWNED AND OPERA TED
Confidential and
Complimentary
Market Evaluation!
Direct: (905) 271-5151 The Right Information The Right Decisions The Right Results It’s The Right Move to have Kate by your side.
Email: Kate@KatePeterson.ca
Please visit: www.KatePeterson.ca Not intended to solicit properties already listed or buyers under contract.