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(905) 271-5151
2013
                                                    Direct:

                                                    Email: Kate@KatePeterson.ca
              REALTY SOLUTIONS, BROKERAGE
               INDEPENDENT LY OWNED AND OPERA TED   Please visit: www.KatePeterson.ca




              SOUTH MISSISSAUGA RE AL ESTATE


              Market Study
              Residential Real Estate: Keeping you in touch with the market


       Team




                                 The Right
                                                    Move
Team
       Biography
       Real Estate Experience                                 Jeff Peterson
       • Joined Keller Williams January 2013                  Sales Representative
       • Sales Representative with                            With a B.A.Sc. in Engineering and an M.Sc. in
                                                              Computer Science, Jeff takes a very analytical
         Royal LePage 2005 – 2013
                                                              approach to real estate negotiations. Jeff brings
       • President’s Gold Award 2008 –                        extensive experience to the team after having
         Top 10% nationally for Royal LePage                  worked directly with clients in his successful
       • Director’s Platinum Award 2007 & 2009 –              consulting practice for more than 20 years. He
                                                              has worked with Kate in various capacities for
         Top 5% nationally for Royal LePage
                                                              more than 7 years and loves working in the South
       • Diamond Award 2010, 2011, 2012 –                     Mississauga area where he grew up and where he
         Top 3% Nationally for Royal LePage                   and Kate are raising their 4 children.

       Affiliations
       • Member Toronto Real Estate Board
                                                              Duncan Stewart
       • Member Mississauga Real Estate Board                 Sales Representative
                                                              Having grown up in Lorne Park and recently
       • Member Oakville Milton Real Estate Board
                                                              moving to Port Credit Village, Duncan Stewart
       Personal Background                                    brings life long knowledge to every real estate
                                                              transaction. Joining the Kate Peterson team in
       •   Married with four children                         March 2011, Duncan provides an exceptional
       •   Mississauga resident ’81-’86                       level of customized attention and service to
       •   Mississauga / Port Credit resident since 1998      each of his clients. An active participant in the
       •   Graduated from the University of Toronto with      neighbourhood, Duncan is a member of the
                                                              Port Credit Resident’s association. Proud to call
           a BSc. in Psychology and Sociology                 Port Credit home, he and his wife are raising
       Previous Career                                        their young son in this wonderful community.

       • PR and Customer Service Representative for
         HOMES Publishing Group
                                                              Deborah O’Day-Smith
       • Market Analyst for PMA Brethour Inc., Brokerage
                                                              Senior Administrative Manager
                                                              Deborah joined the team in October 2011,
       • Social Worker for Metropolitan Toronto Community     bringing several years of professional experience
         and Social Services Dept.                            in the investment industry in advisory
                                                              and managerial roles. Debbie’s commitment to
       Leisure Activities                                     providing superlative client care and her boundless
       • Spending time with family and friends, watching      enthusiasm contribute to the team’s success.
         many a hockey game, skiing, squash and travelling.   Married with three school aged children and
                                                              living in Lorne Park, she is dedicated to her family
                                                              and greatly involved in her children’s numerous
                                                              activities. In her spare time, she hones her passion
                                                              for singing through choirs, recitals and workshops.
Kate’s Message
STATISTICS IN THIS REPORT INCLUDE*:                                Welcome to 2013! It’s another fantastic new year in real estate with news that
10 year history of Sale Prices and Days on
Market for:                                                        has a very familiar ring to it from years past. In 2012, the marketplace saw
•    Detached Homes                                                strong growth through the first two quarters, cooling demand during the fall
•
•
     Semi-detached Homes
     Townhomes
                                                                   and a healthy rebound towards the end of the year. It would be reasonable to
•    Condominiums                                                  expect more of the same this year.
•    Vacant Land
•    Multi-Family Dwellings                                        Cautious optimism south of the border continues to bode well for everyone across Canada. While the
                                                                   Canadian market has weathered the turmoil in the world economy better than the US, it is nonetheless true
*
    All statistics are from the Toronto Real Estate Board.         that a stronger US economy is welcome news for Canada. With the US housing reports indicating stable
Note:                                                              to positive growth in numerous markets, many here are breathing a collective sigh of relief. The ever positive
Due to the Toronto Real Estate Board’s initiative to re-district
the GTA in July 2011, statistics for previous reporting areas
                                                                   Canadian outlook has taken the encouraging US news as a sign that our market will continue to move along
(W12 & W13) are no longer available. Some data has been            at a good pace.
re-calculated from past reports to correspond with TREB’s new
community boundaries. For further information please contact
Kate directly.                                                     While some of the fluctuation in the Canadian housing market over the past year was related to changing
                                                                   lending policies, they too were received with little fanfare. A balanced marketplace is welcomed as a
                                                                   desirable situation, especially for purchasers who had found themselves in an over-heated and competitive
                                                                   atmosphere this past spring. An even balance between supply and demand will make for a very successful
                                                                   year for everyone considering a purchase and / or sale.

                                                                   With a wealth of experience, a wide network of professional service providers and a strong and energetic
                                                                   sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and
                                                                   straightforward experience. The right information, the right decisions, the right results... It’s The Right Move
                                                                   to have Kate by your side. Have a wonderful year.




                                                                                                                                                        The Right    Move
$1,600,000                                                                                                                             $900,000

                  Mineola West                                                                                  1,422,430
                                                                                                                                        $800,000
                                                                                                                                                     Mineola East                                                                                                  770,775
 $1,400,000       Freehold Properties                                                                                                                Freehold Properties                                                                               744,518
                                                                                                    1,267,971               1,281,068                                                                              695,573                 681,817
                                                                                        1,180,756                                       $700,000
 $1,200,000                                                     1,120,626                                                                                                                                                      624,393
                                                                            1,086,779                                                                                                                 592,708
                                                                                                                                        $600,000                                         562,316
 $1,000,000                                           962,111
                                           889,859                                                                                                                          493,312
                                                                                                                                        $500,000
   $800,000                   749,019                                                                                                                           422,673
                679,307                                                                                                                 $400,000   373,134

   $600,000
                                                                                                                                        $300,000

   $400,000                                                                                                51                           $200,000
                                                                                               42                                                                                                                         36
                                                 40         41                    39                                                                       33                                                                         34
                         36           38                               37                                                                                                           29           29                                               29
   $200,000                                                                                                            34         35    $100,000                                                              24                                              25
                                                                                                                                                                       20                                                                                                  19

          $0                                                                                                                                 $0
                  2003         2004         2005       2006       2007        2008        2009        2010         2011        2012                 2003        2004         2005         2006         2007        2008        2009        2010        2011         2012

                                                Average Sold Price               Average DOM                                                                                    Average Sold Price                    Average DOM



   $450,000                                                                                                                  427,688    $700,000

   $400,000
                  Mineola East                                                                      391,271
                                                                                                                 401,946                             Cawthra West
                  Condominium Townhomes                                                                                                 $600,000     Freehold Properties                                                                                           582,517
   $350,000
                                                                            330,286 337,950
                                                                 311,300                                                                                                                                                                   503,692 500,655
                                                      296,500                                                                           $500,000
   $300,000                                                                                                                                                                                                        454,904 455,996
                                           279,500                                                                                                                                                    432,904
                              261,538                                                                                                                                                    399,747
   $250,000     244,650                                                                                                                 $400,000
                                                                                                                                                                            354,692
                                                                                                                                                                315,235
   $200,000                                                                                                                                        299,403
                                                                                                                                        $300,000
                                                 54
   $150,000
                                                                                                                                                                                 38
                                                                                                                                        $200,000
                       39                                                                                                                                              33
   $100,000                                                                                    34                                                                                                                                     30
                                                                                                                       32                                  27                                                             26
                                   29                                              29                                                                                                            25                                               25
                                                                                                                                        $100,000                                                              23
    $50,000                                                 26
                                                                                                           22                      22                                                                                                                         17
                                                                       18                                                                                                                                                                                                  12
          $0                                                                                                                                 $0
                  2003         2004         2005       2006       2007        2008        2009        2010         2011        2012                 2003        2004         2005         2006         2007        2008        2009        2010        2011         2012

                                                Average Sold Price               Average DOM                                                                                    Average Sold Price                    Average DOM




All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
$800,000                                                                                                                            $590,000
                                                                                                       758,697 757,240                                         582,200
               Port Credit Village                                                                                                   $580,000                                                                         1 Hurontario Street
 $700,000      Freehold Properties                                                          667,911                                                                                                                   Condominiums
                                                                   621,106                                                           $570,000
 $600,000
                                                                              556,481                                                $560,000
                                                                                                                                                                       74
                                         495,039 490,498
 $500,000                476,079 475,487                                                                                             $550,000

 $400,000 372,563                                                                                                                    $540,000
                                                                                                                                                          52
                                                                                                                                     $530,000
 $300,000                                                                                                                                       524,748

                                                                                                                                     $520,000
 $200,000
                                                                                                                                     $510,000
                   41                              38
                              33                                         33           32
 $100,000                                27                  27                                                                      $500,000
                                                                                                  25           22            23

        $0                                                                                                                           $490,000
               2003       2004       2005       2006      2007       2008          2009       2010          2011         2012                     2011              2012

                                         Average Sold Price             Average DOM                                                                                              Average Sold Price               Average DOM



$1,100,000                                                                                                                           $550,000
                                                                                                                        1,037,333

$1,000,000
               The Regatta                                                                                                                         70 & 80 Port Street                                                                               507,292
                                                                                                                                                   Condominiums
               (65 Port Street)                          904,725
                                                                                                                                     $500,000
 $9 00,000     Condominiums                                                                                                                                                                                                               460,592
                                                                    839,475                  831,667
                                                                                                                                     $450,000
                                                                                                                                                                                                               426,619
 $800,000                                                                         752,333                                                                                                       418,923
                                                                                                           720,000                                                               409,948                                   407,857
                                                                                                                                     $400,000
 $700,000
                                    609,000                                            114
 $6 00,000    552,143    568,429                                                                                                     $350,000
                               93              528,800                                                                                                               327,947
                                                                                                                                                  320,500                   69
 $500,000
                                                                                                                                     $300,000                  52                                                     53
                    59                                                                                60                                                                                                  46                                                 46
 $ 4 00,000                                                                                                                     46                                                         41
                                                                                                                   38                                                                                                                31
                                                    33                                                                               $250,000                                                                                                   25
                                                                             28
 $300,000                                                     24
                                          14
 $200,000                                                                                                                            $200,000
               2003       2004       2005       2006      2007       2008          2009       2010          2011         2012                     2003          2004        2005      2006        2007         2008      2009    2010         2011    2012

                                         Average Sold Price             Average DOM                                                                                              Average Sold Price               Average DOM




                                                                                                                                                                                                                           The Right          Move
The Neighbourhoods of South Mississauga

                                Lakeview
                                Cawthra West
                                Mineola East
                                Port Credit
                                Mineola West
                                Gordon Woods
                                Lorne Park
                                Rattray Marsh
                                Clarkson
                                Mississauga Golf Club Area
                                Sherwood Forest
                                Sheridan Homelands
$1,000,000                                                                                                              952,067                   $400,000
                                                                                                                                      943,000
                  Port Credit Village -                                                                                                                        Port Credit Village -
                                                                                                            874,000
   $900,000       Residences on the Lake                                                                                                           $350,000                                                                                                   333,632
                  Fram Condominium Townhomes
                                                                     853,743
                                                                                  806,556 791,250                                                              N of Lakeshore,                                                                                            304,736
   $800,000
                                                        745,645                                                                                    $300,000    W of Hurontario
                                           697,500                                                                                                             Condominium Apartments                                                             256,960
   $700,000                                                                                                                                        $250,000                                                                           239,400
                                                                                                                                                                                                              225,508 221,071
                              606,480                                                                                                                                     203,167                 206,488
   $600,000                                                                                                                                        $200,000                           191,577
                 555,325
                                                                                                                                                              168,500
   $500,000                                                                                                                                        $150,000
                                      63                        59
                         54                                                               56                                                                                     51
                                                                                                                    52
   $400,000                                        45                        44                        43                                                                                    43
                                                                                                                                                   $100,000                                                                                  37
                                                                                                                                 33                                  36                                  34                                              36
                                                                                                                                                                                                                     28                                                           28
   $300,000                                                                                                                                                                                                                      26
                                                                                                                                              18    $50,000
                                                                                                                                                                                                                                                                     18

   $200,000                                                                                                                                             $0
                  2003         2004         2005         2006         2007         2008         2009         2010         2011         2012                   2003        2004        2005        2006        2007        2008        2009        2010        2011         2012

                                                Average Sold Price                    Average DOM                                                                                         Average Sold Price                 Average DOM




   $400,000                                                                                                                                        $600,000


   $350,000       Shawnmarr                                                                                                           333,970                  Queen Street                                                                                               517,657
                  Condominium Townhomes                                                                                  313,000                   $500,000    Condominium Townhomes                                                  459,944 460,406 458,438
   $300,000                                                                                                 281,752                                                                                                       431,442
                                                                                  271,444                                                                                                                     410,636
                                                                                               262,660                                                                                            396,417
                                                                     251,903                                                                       $400,000
                                                        240,586                                                                                                                       366,145
   $250,000                                                                                                                                                               334,261
                                           215,898
                                                                                                                                                              311,000
                              198,053
   $200,000     186,014                                                                                                                            $300,000


   $150,000              51
                                                                                                                                                                     46
                                                                                                                                                   $200,000
                                                                                                                                                                                             39
   $100,000                                                                                                                                                                                                                                              32
                                                                                                                                                                                                                                             30                      29
                                      30                                                                                                           $100,000                                                          28          27
                                                             27            27                                                  26           27                                   24                      24                                                                       24
                                                                                        25          24            24
    $50,000
                                                 19
          $0                                                                                                                                            $0
                  2003         2004         2005         2006         2007         2008         2009         2010         2011         2012                   2003        2004        2005        2006        2007        2008        2009        2010        2011         2012
                                                Average Sold Price                    Average DOM                                                                                         Average Sold Price                 Average DOM




All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
$1,200,000                                                                                                                                   $700,000
                                                                                                                               1,104,663
$1,100,000     Lorne Park                                                                                         1,068,057                               Lakeview                                                                                597,061
               Freehold Properties                                                                                                           $600,000     Freehold Properties
                                                                                                        988,789
$1,000,000                                                                    961,437
                                                                                           901,714                                                                                                                                      507,639
                                                                                                                                             $500,000                                                                         489,840
 $900,000
                                                    827,973      835,476                                                                                                                                            439,023
                                                                                                                                                                                                          421,198
 $800,000                                                                                                                                                                                       401,029
                                       734,226                                                                                               $400,000                                 379,430
                                                                                                                                                                            350,293
 $700,000                 647,833                                                                                                                                 326,047
             595,048                                                                                                                         $300,000   272,055
 $600,000

 $500,000                                                                                                                                    $200,000

 $400,000
                                                                                                                                             $100,000
 $300,000

 $200,000                                                                                                                                          $0
              2003        2004          2005        2006         2007         2008         2009         2010         2011        2012                    2003      2004      2005      2006      2007      2008      2009      2010      2011      2012

                                            Average Sold Price                    Average DOM                                                                                   Average Sold Price            Average DOM




$1,400,000                                                                                                                                   $600,000


$1,200,000
               Gordon Woods                                                                                                    1,240,031
                                                                                                                                                          Clarkson
               Freehold Properties                                                                                                           $500,000     Freehold Properties                                                                     483,474
                                                                                                                                                                                                                                        464,878
                                                                                                        985,114                                                                                                               436,124
$1,000,000
                                                                                           860,782
                                                                                                                     884,853                 $400,000                                                     377,925 386,051
                                                                                                                                                                                                354,508
                          795,850                                                                                                                                                     344,653
 $800,000                                           775,604 792,759           774,300                                                                                       321,808
                                       743,395
                                                                                                                                                                  301,679
             630,487                                                                                                                         $300,000   273,543
 $600,000

                                                                                                                                             $200,000
 $400,000
                     55
                                                                         47                                     43                           $100,000
 $200,000                         38                        41                                     41
                                               37                                     37
                                                                                                                            34
                                                                                                                                        27
        $0                                                                                                                                        $0
              2003         2004         2005         2006         2007         2008         2009         2010        2011        2012                    2003     2004       2005      2006      2007      2008     2009       2010      2011      2012

                                            Average Sold Price                    Average DOM                                                                                   Average Sold Price            Average DOM




                                                                                                                                                                                                                      The Right          Move
$1,800,000                                                                                                                                          $550,000                                                                                                                       528,140

 $1,600,000       Rattray Marsh                                                                                                      1,523,956
                                                                                                                                                    $500,000      Sheridan Homelands                                                                      477,869
                  Freehold Properties                                                                                                                             Freehold Properties                                                                                  466,966
 $1,400,000                                                                                                                                         $450,000                                                                    425,883 428,009

                                                                                                                                                    $400,000                                           390,334 399,277
 $1,200,000
                                                                                                          1,090,920                                                                       367,272
                                                                                                                        1,022,526
                                                                   985,920
 $1,000,000                                                                      958,777                                                             $350,000                331,447
                                                                                              862,556                                                           308,535
                                                      819,194
   $800,000                              735,037                                                                                                    $300,000
                             701,118

   $600,000     564,318                                                                                                                             $250,000
                                                                                                                                                                        35
  $400,000                                                                                                                                          $200,000                                      29
                                    44                      42                                                                               43                                      24                                    24           25           26
                      38                                                                 37                        40                                                                                          22
   $200,000                                                                                          35                                              $150,000                                                                                                     18           18           18
                                                                                                                                31
                                               26                          25
          $0                                                                                                                                        $100,000
                 2003        2004         2005         2006         2007          2008        2009          2010         2011         2012                       2003         2004         2005         2006        2007         2008         2009         2010         2011         2012

                                              Average Sold Price                      Average DOM                                                                                             Average Sold Price                    Average DOM




 $1,300,000                                                                                                                                        $1,000,000
                                                                                              1,225,065                              1,220,222                                                                                                                                      901,938
 $1,200,000       Mississauga                                      1,137,205
                                                                                                                        1,191,662                   $900,000      Sherwood Forrest
                                                                                                                                                                  Freehold Properties                                           807,152                   802,461 790,994
 $1,100,000       Golf Club Area                                                                           1,066,722
                                                                                                                                                    $800,000
                                                                                                                                                                                                                                             801,163

                  Freehold Properties                                            1,050,222
                                                                                                                                                    $700,000                              670,327 665,703 675,758
 $1,000,000
                                         918,296      899,447                                                                                       $600,000                 546,603
   $900,000                                                                                                                                                     515,984
                                                                                                                                                    $500,000
   $800,000             60
                             734,083                                                                                                                $400,000
                699,032                                                                  52                        52
   $700,000                                                   51
                                    46                                                                47                                            $300,000
                                                                                                                                              43                                                                                     44
                                                                            42
   $600,000                                                                                                                                         $200,000
                                                 37
                                                                                                                                                                        33                                                                          32            31                        32
                                                                                                                                 30                                                                                                                                            31
   $500,000                                                                                                                                         $100,000                                      27           27          28
                                                                                                                                                                                     22
   $400,000                                                                                                                                               $0
                  2003        2004        2005         2006          2007         2008         2009         2010          2011         2012                      2003        2004          2005         2006        2007         2008        2009          2010         2011         2012

                                              Average Sold Price                      Average DOM                                                                                             Average Sold Price                    Average DOM




All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
We put your property in the centre of an extensive and

Personalized Marketing Program
From the initial planning stages through to your successfully completed sale, The Kate Peterson                                                              Strategic
Team implements your customized preparation, staging, pricing and marketing plan to                                                                         marketing for
bring your home maximum market exposure to sell faster and for top dollar. It is our goal to help                                                           MAXIMUM
you achieve the highest return on your real estate investment with a stress free transaction.                                                                exposure!


                           LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING
                                                                                                                                                               
    PRINT DISTRIBUTIONS                                                  FAR REACHING INTERNET EXPOSURE                                             TARGETED DIRECT EMAIL

Promoting your property locally                    Instantly promotes your property on 30+ websites including:                                   Targeting over 500 potential
and regionally:                                                                                                                                  purchasers and dedicated buyer
                                                   Local and National target audience:             International target audience:
                                                                                                                                                 agents through mass email
The Home News                                      www.Realtor.ca                                  www.HomesandLand.com (Homes & Land)
                                                                                                                                                 distribution about your listing with
Homes and Land Magazine                            www.KatePeterson.ca                             Approximately 15% – 17% of visitors to
                                                                                                                                                 professional photos and virtual tours.
National Post                                      www.youtube.ca                                  this site originate from the United States,
The Toronto Star                                   www.realestatevine.ca                           the United Kingdom, India, Australia,                         
Port Credit Homes                                  www.obeo.com                                    United Arab Emirates, Israel, Germany
Lakeview Homes                                     www.mreb.ca                                     and France.
Port Credit Village Times                          (Mississauga Real Estate Board)                 www.Trulia.com (Trulia Real Estate)
Direct mail advertising with Just Listed cards –   www.TorontoRealEstateBoard.com                  www.IHT.com (International Herald Tribune)
                                                                                                                                                   SOCIAL MEDIA STRATEGY
targeted to reach potential purchasers for         www.omdreb.on.ca                                – 2.1 million unique visitors/mth
your property                                      (Oakville Real Estate Board)                    www.nytimes.com (The New York Times)          Streaming your listing to the growing
Personalized feature books of your home with       www.TheHomeNews.ca                              The New York Times GREATHOMES                 number of social media followers:
professional photos and floorplans                  www.zoocasa.com                                 – 12 million unique visitors/mth              Facebook: South Mississauga Homes
                                                   www.zillow.com                                  www.DupontRegistry.com (DuPont Registry)      Twitter: SouthMissHomes
                                                   www.kijiji.ca                                   – 140,000 unique visitors/mth                 LinkedIn: Kate Peterson
                                                   www.50Plus.com – targeting the new              www.RealEstateJournal.com (Real Estate
                                                   demographic of Boomers who are the              Journal from the Wall Street Journal)
                                                   main buyers of luxury, vacation and             – 1.4 million unique visits/mth
                                                   retirement properties                           Homes on Mobile Phones Listing
                                                   Your own personal property website address      Texting Service
Attention,
Home Buyers                                                                                   Team
and Sellers
The Right Information Can
Make All the Difference!

Kate Peterson has built her business
by always going the extra mile

                                        The Kate Peterson T is Committed to the Community
                                                           eam
to ensure clients reach their goals.
That’s why she’s offering these
special reports for people throughout
the area.
                                        Active in many groups and events, every member of the Kate Peterson Team is proud to be
The Last 10 Properties                  part of our local community, supporting and sponsoring:
Sold in Your Neighbourhood
Ask Kate for a complimentary
copy of this vital resource that will   Kenollie Public School                                                    Erica’s Wish Foundation              Royal LePage Shelter Foundation
help you gauge current market trends    Forest Avenue Public School                                               Rotary Club of Mississauga           Compass Food Bank
and compare pricing in your area.       Lorne Park High School                                                     Lakeshore – Movies in the Park      Port Credit Village Residents
The Five Hottest Buys                   Canadian Cancer Society                                                   Port Credit Hockey Association        Association
on the Market
Call Kate today for a free copy
of this important tool and get a jump
on the best values in your area.

                                                                        LIKE ME                                                      103 Lakeshore Road East,
Thinking of Selling?                                                    Facebook/SouthMississaugaHomes                               Mississauga, ON L5G 1E2
Call Today for Your                                                     FOLLOW ME
                                                                                                                                     Office: (905) 278-8866
                                                                                                                                                                REALTY SOLUTIONS, BROKERAGE
                                                                        Twitter/SouthMissHomes                                                                   INDEPENDENT LY OWNED AND OPERA TED

Confidential and
Complimentary
Market Evaluation!

Direct:   (905) 271-5151                The Right Information The Right Decisions The Right Results It’s The                                       Right Move to have Kate by your side.
Email: Kate@KatePeterson.ca
Please visit: www.KatePeterson.ca       Not intended to solicit properties already listed or buyers under contract.

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2013 South Mississauga Real Estate Report

  • 1. (905) 271-5151 2013 Direct: Email: Kate@KatePeterson.ca REALTY SOLUTIONS, BROKERAGE INDEPENDENT LY OWNED AND OPERA TED Please visit: www.KatePeterson.ca SOUTH MISSISSAUGA RE AL ESTATE Market Study Residential Real Estate: Keeping you in touch with the market Team The Right Move
  • 2. Team Biography Real Estate Experience Jeff Peterson • Joined Keller Williams January 2013 Sales Representative • Sales Representative with With a B.A.Sc. in Engineering and an M.Sc. in Computer Science, Jeff takes a very analytical Royal LePage 2005 – 2013 approach to real estate negotiations. Jeff brings • President’s Gold Award 2008 – extensive experience to the team after having Top 10% nationally for Royal LePage worked directly with clients in his successful • Director’s Platinum Award 2007 & 2009 – consulting practice for more than 20 years. He has worked with Kate in various capacities for Top 5% nationally for Royal LePage more than 7 years and loves working in the South • Diamond Award 2010, 2011, 2012 – Mississauga area where he grew up and where he Top 3% Nationally for Royal LePage and Kate are raising their 4 children. Affiliations • Member Toronto Real Estate Board Duncan Stewart • Member Mississauga Real Estate Board Sales Representative Having grown up in Lorne Park and recently • Member Oakville Milton Real Estate Board moving to Port Credit Village, Duncan Stewart Personal Background brings life long knowledge to every real estate transaction. Joining the Kate Peterson team in • Married with four children March 2011, Duncan provides an exceptional • Mississauga resident ’81-’86 level of customized attention and service to • Mississauga / Port Credit resident since 1998 each of his clients. An active participant in the • Graduated from the University of Toronto with neighbourhood, Duncan is a member of the Port Credit Resident’s association. Proud to call a BSc. in Psychology and Sociology Port Credit home, he and his wife are raising Previous Career their young son in this wonderful community. • PR and Customer Service Representative for HOMES Publishing Group Deborah O’Day-Smith • Market Analyst for PMA Brethour Inc., Brokerage Senior Administrative Manager Deborah joined the team in October 2011, • Social Worker for Metropolitan Toronto Community bringing several years of professional experience and Social Services Dept. in the investment industry in advisory and managerial roles. Debbie’s commitment to Leisure Activities providing superlative client care and her boundless • Spending time with family and friends, watching enthusiasm contribute to the team’s success. many a hockey game, skiing, squash and travelling. Married with three school aged children and living in Lorne Park, she is dedicated to her family and greatly involved in her children’s numerous activities. In her spare time, she hones her passion for singing through choirs, recitals and workshops.
  • 3. Kate’s Message STATISTICS IN THIS REPORT INCLUDE*: Welcome to 2013! It’s another fantastic new year in real estate with news that 10 year history of Sale Prices and Days on Market for: has a very familiar ring to it from years past. In 2012, the marketplace saw • Detached Homes strong growth through the first two quarters, cooling demand during the fall • • Semi-detached Homes Townhomes and a healthy rebound towards the end of the year. It would be reasonable to • Condominiums expect more of the same this year. • Vacant Land • Multi-Family Dwellings Cautious optimism south of the border continues to bode well for everyone across Canada. While the Canadian market has weathered the turmoil in the world economy better than the US, it is nonetheless true * All statistics are from the Toronto Real Estate Board. that a stronger US economy is welcome news for Canada. With the US housing reports indicating stable Note: to positive growth in numerous markets, many here are breathing a collective sigh of relief. The ever positive Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas Canadian outlook has taken the encouraging US news as a sign that our market will continue to move along (W12 & W13) are no longer available. Some data has been at a good pace. re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly. While some of the fluctuation in the Canadian housing market over the past year was related to changing lending policies, they too were received with little fanfare. A balanced marketplace is welcomed as a desirable situation, especially for purchasers who had found themselves in an over-heated and competitive atmosphere this past spring. An even balance between supply and demand will make for a very successful year for everyone considering a purchase and / or sale. With a wealth of experience, a wide network of professional service providers and a strong and energetic sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and straightforward experience. The right information, the right decisions, the right results... It’s The Right Move to have Kate by your side. Have a wonderful year. The Right Move
  • 4. $1,600,000 $900,000 Mineola West 1,422,430 $800,000 Mineola East 770,775 $1,400,000 Freehold Properties Freehold Properties 744,518 1,267,971 1,281,068 695,573 681,817 1,180,756 $700,000 $1,200,000 1,120,626 624,393 1,086,779 592,708 $600,000 562,316 $1,000,000 962,111 889,859 493,312 $500,000 $800,000 749,019 422,673 679,307 $400,000 373,134 $600,000 $300,000 $400,000 51 $200,000 42 36 40 41 39 33 34 36 38 37 29 29 29 $200,000 34 35 $100,000 24 25 20 19 $0 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM $450,000 427,688 $700,000 $400,000 Mineola East 391,271 401,946 Cawthra West Condominium Townhomes $600,000 Freehold Properties 582,517 $350,000 330,286 337,950 311,300 503,692 500,655 296,500 $500,000 $300,000 454,904 455,996 279,500 432,904 261,538 399,747 $250,000 244,650 $400,000 354,692 315,235 $200,000 299,403 $300,000 54 $150,000 38 $200,000 39 33 $100,000 34 30 32 27 26 29 29 25 25 $100,000 23 $50,000 26 22 22 17 18 12 $0 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
  • 5. $800,000 $590,000 758,697 757,240 582,200 Port Credit Village $580,000 1 Hurontario Street $700,000 Freehold Properties 667,911 Condominiums 621,106 $570,000 $600,000 556,481 $560,000 74 495,039 490,498 $500,000 476,079 475,487 $550,000 $400,000 372,563 $540,000 52 $530,000 $300,000 524,748 $520,000 $200,000 $510,000 41 38 33 33 32 $100,000 27 27 $500,000 25 22 23 $0 $490,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM $1,100,000 $550,000 1,037,333 $1,000,000 The Regatta 70 & 80 Port Street 507,292 Condominiums (65 Port Street) 904,725 $500,000 $9 00,000 Condominiums 460,592 839,475 831,667 $450,000 426,619 $800,000 752,333 418,923 720,000 409,948 407,857 $400,000 $700,000 609,000 114 $6 00,000 552,143 568,429 $350,000 93 528,800 327,947 320,500 69 $500,000 $300,000 52 53 59 60 46 46 $ 4 00,000 46 41 38 31 33 $250,000 25 28 $300,000 24 14 $200,000 $200,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM The Right Move
  • 6.
  • 7. The Neighbourhoods of South Mississauga Lakeview Cawthra West Mineola East Port Credit Mineola West Gordon Woods Lorne Park Rattray Marsh Clarkson Mississauga Golf Club Area Sherwood Forest Sheridan Homelands
  • 8. $1,000,000 952,067 $400,000 943,000 Port Credit Village - Port Credit Village - 874,000 $900,000 Residences on the Lake $350,000 333,632 Fram Condominium Townhomes 853,743 806,556 791,250 N of Lakeshore, 304,736 $800,000 745,645 $300,000 W of Hurontario 697,500 Condominium Apartments 256,960 $700,000 $250,000 239,400 225,508 221,071 606,480 203,167 206,488 $600,000 $200,000 191,577 555,325 168,500 $500,000 $150,000 63 59 54 56 51 52 $400,000 45 44 43 43 $100,000 37 33 36 34 36 28 28 $300,000 26 18 $50,000 18 $200,000 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM $400,000 $600,000 $350,000 Shawnmarr 333,970 Queen Street 517,657 Condominium Townhomes 313,000 $500,000 Condominium Townhomes 459,944 460,406 458,438 $300,000 281,752 431,442 271,444 410,636 262,660 396,417 251,903 $400,000 240,586 366,145 $250,000 334,261 215,898 311,000 198,053 $200,000 186,014 $300,000 $150,000 51 46 $200,000 39 $100,000 32 30 29 30 $100,000 28 27 27 27 26 27 24 24 24 25 24 24 $50,000 19 $0 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
  • 9. $1,200,000 $700,000 1,104,663 $1,100,000 Lorne Park 1,068,057 Lakeview 597,061 Freehold Properties $600,000 Freehold Properties 988,789 $1,000,000 961,437 901,714 507,639 $500,000 489,840 $900,000 827,973 835,476 439,023 421,198 $800,000 401,029 734,226 $400,000 379,430 350,293 $700,000 647,833 326,047 595,048 $300,000 272,055 $600,000 $500,000 $200,000 $400,000 $100,000 $300,000 $200,000 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM $1,400,000 $600,000 $1,200,000 Gordon Woods 1,240,031 Clarkson Freehold Properties $500,000 Freehold Properties 483,474 464,878 985,114 436,124 $1,000,000 860,782 884,853 $400,000 377,925 386,051 354,508 795,850 344,653 $800,000 775,604 792,759 774,300 321,808 743,395 301,679 630,487 $300,000 273,543 $600,000 $200,000 $400,000 55 47 43 $100,000 $200,000 38 41 41 37 37 34 27 $0 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM The Right Move
  • 10. $1,800,000 $550,000 528,140 $1,600,000 Rattray Marsh 1,523,956 $500,000 Sheridan Homelands 477,869 Freehold Properties Freehold Properties 466,966 $1,400,000 $450,000 425,883 428,009 $400,000 390,334 399,277 $1,200,000 1,090,920 367,272 1,022,526 985,920 $1,000,000 958,777 $350,000 331,447 862,556 308,535 819,194 $800,000 735,037 $300,000 701,118 $600,000 564,318 $250,000 35 $400,000 $200,000 29 44 42 43 24 24 25 26 38 37 40 22 $200,000 35 $150,000 18 18 18 31 26 25 $0 $100,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM $1,300,000 $1,000,000 1,225,065 1,220,222 901,938 $1,200,000 Mississauga 1,137,205 1,191,662 $900,000 Sherwood Forrest Freehold Properties 807,152 802,461 790,994 $1,100,000 Golf Club Area 1,066,722 $800,000 801,163 Freehold Properties 1,050,222 $700,000 670,327 665,703 675,758 $1,000,000 918,296 899,447 $600,000 546,603 $900,000 515,984 $500,000 $800,000 60 734,083 $400,000 699,032 52 52 $700,000 51 46 47 $300,000 43 44 42 $600,000 $200,000 37 33 32 31 32 30 31 $500,000 $100,000 27 27 28 22 $400,000 $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Average Sold Price Average DOM Average Sold Price Average DOM All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
  • 11. We put your property in the centre of an extensive and Personalized Marketing Program From the initial planning stages through to your successfully completed sale, The Kate Peterson Strategic Team implements your customized preparation, staging, pricing and marketing plan to marketing for bring your home maximum market exposure to sell faster and for top dollar. It is our goal to help MAXIMUM you achieve the highest return on your real estate investment with a stress free transaction. exposure! LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING    PRINT DISTRIBUTIONS FAR REACHING INTERNET EXPOSURE TARGETED DIRECT EMAIL Promoting your property locally Instantly promotes your property on 30+ websites including: Targeting over 500 potential and regionally: purchasers and dedicated buyer Local and National target audience: International target audience: agents through mass email The Home News www.Realtor.ca www.HomesandLand.com (Homes & Land) distribution about your listing with Homes and Land Magazine www.KatePeterson.ca Approximately 15% – 17% of visitors to professional photos and virtual tours. National Post www.youtube.ca this site originate from the United States, The Toronto Star www.realestatevine.ca the United Kingdom, India, Australia,  Port Credit Homes www.obeo.com United Arab Emirates, Israel, Germany Lakeview Homes www.mreb.ca and France. Port Credit Village Times (Mississauga Real Estate Board) www.Trulia.com (Trulia Real Estate) Direct mail advertising with Just Listed cards – www.TorontoRealEstateBoard.com www.IHT.com (International Herald Tribune) SOCIAL MEDIA STRATEGY targeted to reach potential purchasers for www.omdreb.on.ca – 2.1 million unique visitors/mth your property (Oakville Real Estate Board) www.nytimes.com (The New York Times) Streaming your listing to the growing Personalized feature books of your home with www.TheHomeNews.ca The New York Times GREATHOMES number of social media followers: professional photos and floorplans www.zoocasa.com – 12 million unique visitors/mth Facebook: South Mississauga Homes www.zillow.com www.DupontRegistry.com (DuPont Registry) Twitter: SouthMissHomes www.kijiji.ca – 140,000 unique visitors/mth LinkedIn: Kate Peterson www.50Plus.com – targeting the new www.RealEstateJournal.com (Real Estate demographic of Boomers who are the Journal from the Wall Street Journal) main buyers of luxury, vacation and – 1.4 million unique visits/mth retirement properties Homes on Mobile Phones Listing Your own personal property website address Texting Service
  • 12. Attention, Home Buyers Team and Sellers The Right Information Can Make All the Difference! Kate Peterson has built her business by always going the extra mile The Kate Peterson T is Committed to the Community eam to ensure clients reach their goals. That’s why she’s offering these special reports for people throughout the area. Active in many groups and events, every member of the Kate Peterson Team is proud to be The Last 10 Properties part of our local community, supporting and sponsoring: Sold in Your Neighbourhood Ask Kate for a complimentary copy of this vital resource that will Kenollie Public School Erica’s Wish Foundation Royal LePage Shelter Foundation help you gauge current market trends Forest Avenue Public School Rotary Club of Mississauga Compass Food Bank and compare pricing in your area. Lorne Park High School Lakeshore – Movies in the Park Port Credit Village Residents The Five Hottest Buys Canadian Cancer Society Port Credit Hockey Association Association on the Market Call Kate today for a free copy of this important tool and get a jump on the best values in your area. LIKE ME 103 Lakeshore Road East, Thinking of Selling? Facebook/SouthMississaugaHomes Mississauga, ON L5G 1E2 Call Today for Your FOLLOW ME Office: (905) 278-8866 REALTY SOLUTIONS, BROKERAGE Twitter/SouthMissHomes INDEPENDENT LY OWNED AND OPERA TED Confidential and Complimentary Market Evaluation! Direct: (905) 271-5151 The Right Information The Right Decisions The Right Results It’s The Right Move to have Kate by your side. Email: Kate@KatePeterson.ca Please visit: www.KatePeterson.ca Not intended to solicit properties already listed or buyers under contract.