1. Get Social with
Your Social Status
yoursocialstatus.com
Your Social
Status
@YourSoclStatu
s
Your Social
Status
Social Tech
Soup
+ Kate Salyers
kate@YourSocialStatus.co
m
by Kate Salyers
Your Social Status:
Copyright 2011 Your Social
Social Media & Internet
Status. All Rights Reserved. Marketing

2. About Me
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

3. Reputation
“A man can get a
reputation from very
small things.”
-Sophocles, Inachos
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

4. Social Media
Stats
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

5. Social Media
Stats
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

6. Social Media Is
Unavoidable
Daily News
Conversation
On-line & Off-line
Who’s Talking?
Social Media’s Influence
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

7. Your Digital
Reputation
What is a digital reputation?
Who does a digital reputation apply
to?
Why should I care?
Who cares?
What should I look for?
How do I manage it?
How do I prevent it?
How do I maintain it?
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

8. Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

9. What Is A Digital
Reputation
What Is A Digital Reputation?
How I See Me
How Others See Me
How I Want Others to See Me
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

10. Who Does It Apply To?
Who Does A Digital Reputation Apply
To?
Everyone On-line & Off-line
Individuals
Companies
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

11. Why Should I
Care?
Why Should I Care?
Why Shouldn’t You
Current Position
Future Position
Family & Friends
Facebook, Twitter, Google+, Linke
dIn & YouTube
What Weight Do They Each Hold with
Google, Bing and Yahoo
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

12. Who
Cares?
Who Cares?
Potential Employers
Current Employers
Family & Friends
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

13. Who
Cares?
Each year, Jobvite publishes the industry
barometer on how employers use social networks
to recruit.
•89% will recruit in social networks this year
•55% will spend more on social recruiting
•64% use 2 or more networks for recruiting
•78% expect increased competition for hires
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

14. What Should I Look
For?
What Should I Look For?
Photos
Videos
Posts
Groups
Brand Likes
Events
Private Information
Religious/Political Affiliation
Sites You Are Not Active On
Any Negative Associations
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

15. How Do I Manage
It?
How Do I Manage It?
Damage Control
Research
Correct
Respond
Keeping Profile Private
Become Friends with Boss and/or
Co-workers
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

16. How Do I Prevent
It?
Prevention
Google/Yahoo! Alerts
Monitor Blogs (Technorati)
RSS To Track Brands
When It Starts
Facebook Timeline
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

17. How Do I Maintain
It?
How Do I Maintain It?
Conduct Monthly Profile Audits
Participate
Influence
Engage
Build A Network
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.

18. In
Review
Copyright 2011
www.yoursocialstatus.c Your Social @YourSoclStatu Your Social Status.
Status s All Rights Reserved.