Kathleen A. Scovel

Greater Chicago Area United States

Committed Marketing Engagement Executive

Advertising / Marketing / PR

An energetic partner in strategy, client services and new business development. I influence integrated marketing programs that provide sound return on investment. (ROI) I work to enhance the customer experience so that brand exudes the qualities they are seeking. Extensive experience calling on key marketing leaders in Fortune 100 corporations; having a deep understanding of their needs in the boardroom and on Wall Street. Digital content and big data have allowed marketers to capture insightful results. Yet, consumers are pushing the envelope and expressing their brand needs through such data. Intrinsic creative content and transparent one-to-one communication consumers are demanding....