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French Vill’Edge
Prepared By:
Kathryn Drumhiller
Emily Edmond
Jessica Perez
Nikki Perez
Operations and Supply Chain Management: MGMT 3165
Fall 2015
November 11, 2015

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Table of Contents
Intro
Website
Customer Feedback Software
Customer Gift Registry Software
Survey
Appendix A
Appendix B
Appendix C

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First of all, we want to thank you for working with us on our Operations and Supply
Chain Management project this semester. We appreciate your cooperation and willingness to
work with us. This was a huge learning opportunity for us and we are glad that we are able to
work with you and learn more about French Vill’Edge.
After successfully operating for the past eight years, it is clear that French Vill’Edge is
operating effectively. As you know, a primary goal of our project is to create value for French
Vill’Edge. We learned that the French Vill’Edge operates to a very high standard and does many
things very well such as demand forecasting, building relationships with suppliers, and keeping
inventory lean. We feel that there are some places where there could be even more value added.
There are a few missed opportunities using technology that can be strengthened in three different
areas that we will discuss below. After the initial setup of each component, all of our suggestions
and options can be used and integrated with one another. That way, you only have to focus on
one tool instead of three or four different ones. Our following report represents ways to even
further the success of French Vill’Edge.
Website
Having an online presence could be very beneficial for French Vill’Edge. This will allow
French Vill’Edge to better meet customers’ needs. By expanding your company offerings to the
internet, French Vill’Edge will be able to engage further with your customers and have the
chance to attract new customers. A few examples of how French Vill’Edge could implement the
website would be to do seasonal a lookbook and a blog with the trends and styles that will be
popular for the upcoming season. Something that would catch customers’ attention would be
“How To” videos on your blog. This will keep customers coming back to your website to see
how they can wear your clothing in several different ways. Along with creating an opportunity

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for a greater number of customers, there are several other benefits to having a website for your
small business. The first is competition. All of French Vill’Edge’s local competitors have an
online presence. If French Vill’Edge expands to the internet, you will be able to compete on the
same level as your competitors. This can create another sales tool for your company and provide
a potential increase in sales. Another advantage to having an online presence is being able to
build an email list to keep your customers updated on new arrivals, sales or discounts. Expanding
your company to have an online presence will allow your customers to be able to shop at any
point of the day from wherever they are. If the system is run to the best of its ability, the returns
can be very rewarding.
If you decide that creating an online presence would be beneficial for French Vill’Edge,
then there are several options of website domains that can be utilized to satisfy your needs. There
are a couple examples of websites to use in Appendix A.
Customer Feedback Software
One of the biggest goals for any retailer is to provide a great product to their customers.
The second biggest goal, and one that only further increases the value of what you have to offer,
is to offer great customer service. In order to build better customer service, it is crucial to be able
to have feedback tools that allow the user to interpret how customers are reacting to what French
Vill’Edge has to offer. By knowing how they feel, French Vill’Edge can better tailor your
product offering to what they want. It can also allow you to respond quickly to any changes that
occur in the market, which provides French Vill’Edge an advantage over its competitors. One of
the most commonly used customer feedback tools is a survey. The only way to make surveys
effective is if you can get your customers to respond. Response rates of different survey
developers can vary, so a sight with a high response rate is something to look out for. After

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receiving the data from your survey, the next step is to analyze and use it in a way that benefits
French Vill’Edge. A few different options have been given to you below. These will make it easy
to analyze the data and build value throughout your operations. Please refer to Appendix B.
Customer Gift Registry Software
The gift registry software gives French Vill’Edge a competitive advantage by bringing in
more customers without having to change the inventory or who your current target market is. By
catching the attention of more consumers, French Vill’Edge will be able to benefit by bringing
even more profit in from these new customers. French Vill’Edge’s target market of college
women will be able to pick and choose which clothing, jewelry, or shoes they would want
making it easier for their family and friends to come to the French Vill’Edge and purchase these
items for them. This will help expand the amount of people who come to The French Vill’Edge.
For example, boyfriends, parents, grandparents, etc. will have a way to pick out gifts that they
know their girlfriends, daughters, or granddaughters would love to receive. For the gift registry,
we found two options that we feel would be most beneficial to French Vill’Edge. Please refer to
Appendix C.
Survey
Our team created a survey utilizing Survey Monkey. We then posted the approved survey
onto the Bobcat Exchange Facebook page. We formulated the survey questions from a non-
biased perspective and were able to gather data from 52 students. Out of the 52 students who
answered the survey, 9 were male and 43 were female.
From the results, we can learn that not as many students shop downtown as originally
thought. This survey suggests that there is still an untapped market within the French Vill’Edge’s
target market. This untapped market represents the 55.76% of students that responded that they
never or rarely shop downtown. Out of the students that responded that they do shop downtown,

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stated that they shop primarily at Jack and Milly and French Vill’Edge. According to the survey
results, it is not likely for students to shop downtown multiple times a month. We think it is
important to realize that students really place value on stores pricing as well as their clothing
selection. We believe that it is also important to constantly survey students on their experience
shopping at French Vill’Edge to constantly receive feedback.

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Appendices
Appendix A- Website
1. Weebly.com
a. Website Only
i. Free Package
1. Domains
a. Subdomain (free)
i. www.frenchvilledge.weebly.com
b. Create your own
i. $10 a year for 10 years (best option)
2. Theme
a. Choose your theme for free
3. Settings
a. Edit your company’s information
b. Website With Ecommerce
i. Business Package
1. $25 per month
a. Fully integrated ecommerce and shopping cart
2. Orders
a. Able to review orders:
i. Order number
ii. Order date
iii. Customer
iv. Order status
v. Order total
3. Domain
a. Subdomain (free)
i. www.frenchvilledge.weebly.com
b. Create your own
i. One year free custom domain
ii. $10 a year for 10 years (best option)
4. Theme
a. Choose your theme for free
5. Settings
a. Edit your company’s information
2. Supadupa.com

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a. Website With Ecommerce
i. Business Package
1. $29 per month
a. Unlimited products, 1.7% fee on transactions, Instant theme
engine, Basic customization, Paypal payments, Batch
product editing, Your own domain, Credit card gateways,
Discount code engine, Unlimited collections, Mobile
ecommerce, Email capture, Part order fulfillments, Sales
reports, SEO Optimized, Facebook sharing.
2. Dashboard
a. Displays company’s Performance as well as recent orders
3. Orders
a. Able to review the order
i. Customer
ii. Order number
iii. Order date
iv. Customer
v. Order Status
vi. Order total
b. Able to print invoice after order is complete
4. Collections
a. Organize inventory into categories
5. Lookbook/galleries
a. Capability to add these to page

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Appendix B- Customer Feedback Software
1. Client Heartbeat
a. Capability
i. Uses rating based questions and only allows 6 questions per survey
ii. Boasts a 60% response rate due to quick and easy to take surveys
iii. Set a schedule that sends surveys automatically (once every three months,
twice a year, etc.)
iv. Allows user to track individual customer feedback or view trends as a
whole
v. Share data with employees so everyone is working towards the same goal
vi. Collects testimonial data that can be used on social media and website
b. Pricing
i. Basic Plan
1. $29 per month
2. unlimited surveys
3. one user
4. 50 customers on the survey list
ii. Gold Plan
1. $59 per month
2. unlimited surveys
3. up to 5 users
4. 500 customers on the survey list
5. Sync contacts from other customer relationship software (CRM)
6. Personalized branding on surveys instead of “Client Heartbeat”
branding
2. Floq
a. Capability
i. Extensive customization of survey options and formats
ii. Offers suggestions on the best ways to word questions for higher response
rates
iii. Send survey through various mediums - email, internet link given to
customers, embedded link on a website, or a pop up box on your website.
iv. Responses are recorded in real time
v. Individual responses are available as well as anonymous responses -
anonymous responses promote higher response rates
vi. Extensive analysis with filters that make understanding the data easier
vii. Benchmarking capability allows you to see how your performance stacks
up against competitors
viii. Quizzes are smartphone friendly which fits well into your target market of
college-aged girls

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b. Pricing
i. Basic Plan
1. Free
2. 1 user
3. 2 surveys per month
4. 20 questions per survey
5. 100 responses per survey
6. branded as a Floq survey
ii. Professional
1. $19 per month
2. unlimited surveys
3. unlimited questions
4. unlimited responses
5. Customize survey with your personal brand or logo
6. Offers benchmarking data so you can see how your company
progresses
3. Survey Monkey
a. Capability
i. Easy to use on social media and smartphones
ii. Offers “Skip Logic” which takes the customer to a different question
based on the answer of the previous question - this pinpoints the specific
point where a customer’s experience may have gone wrong
iii. Multiple graphing a chart capabilities - aesthetically pleasing and easy to
read
iv. Multiple types of question formats from long answer to rating and scale
based
v. Offers great customer support and templates, guides, and tips on ways to
formulate surveys for the best and most informative results
b. Pricing
i. Basic
1. free
2. 10 questions
3. 100 responses
4. Branded as a Survey Monkey survey
5. Very little data analysis functions
ii. Select
1. $26 per month
2. unlimited questions
3. 1000 responses
4. personalized branding and logo

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5. Multiple, but basic data analysis tools

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Appendix C- Customer Gift Registry Software
1. Registry Valet
a. Customers can use this online, in store, or on their phone
b. The site is customizable so you can make it just for French Vill’Edge
c. Easy to add, edit and delete options from the site so consumers do not have
products on their wish list that no longer exist in the store
d. It is easy to setup and can be offered to customers to set up as they are checking
out
e. It is easy to setup and can be offered to customers to set up as they are checking
out
f. All plans come with a free and unlimited testing time, but you can only create 10
registries during this time
g. Three ways to use the Registry Valet
i. The Direct Way
1. Low cost alternative
2. First, post a link to your website that allow customers to access the
Create a Registry Page, then to the Find a Registry page, and then
from there to the Registry Sign in page
3. Then use a code generator to make the “Add to Registry” forms
4. Finally customize the registry page to look exactly how you want it
to
ii. The Plug-In Way
1. The easiest way to setup up your wish list
2. Combine Registry Valet with their CustomCart shopping cart
system and connect your website to the gift registry software
3. This gives you a complete commerce solution you can add with
ease
4. If you do not want to add online buying capability you can just use
the catalog portion, which is a lower cost
iii. The API or Application Programming Interface way
1. This allows you to use the Registry Valet platform to build your
own gift registry
2. This option can be a little more difficult to maneuver and involves
a lot more of a technology based involvement and setup
h. Pricing Plans
i. Starter Pack
1. Free
2. Includes: registries and wish lists, complete design flexibility, it
has a limitation of 10 items per wish list, the registries are saved
for a year, mobile responsiveness, there is an option of self

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updating items, and there is an option of store management,
custom cart, and language translation
ii. Basic Pack
1. $29 a month
2. Includes: registries and wish lists, complete design flexibility, it
has a limitation of 100 items per wish list, the registries are saved
for a year, mobile responsiveness, there is an option of self
updating items, there is an option of store management, custom
cart, language translation, automatic upgrades, image gallery, and a
custom subdomain URL
iii. Professional Pack
1. $59 a month
2. Includes: registries and wish lists, complete design flexibility, it
has a limitation of 300 items per wish list, the registries are saved
for a year, mobile responsiveness, there is an option of self
updating items, there is an option of store management, custom
cart, language translation, automatic upgrades, image gallery, a
custom subdomain UR, a custom form and data fields, an in store
tablet app, a guestbook, and a data export feature.
iv. Premium Plan
1. $99 a month
2. Includes: registries and wish lists, complete design flexibility, it
has a limitation of 1000 items per wish list, the registries are saved
for fives years, mobile responsiveness, there is an option of self
updating items, there is an option of store management, custom
cart, language translation, automatic upgrades, image gallery, a
custom subdomain UR, a custom form and data fields, an in store
tablet app, a guestbook, a data export feature, and a scanner app
v. Enterprise Plan
1. $199 a month
2. Includes: registries and wish lists, complete design flexibility, it
has unlimited items per wish list, the registries are saved for fives
years, mobile responsiveness, there is an option of self updating
items, there is an option of store management, custom cart,
language translation, automatic upgrades, image gallery, a custom
subdomain UR, a custom form and data fields, an in store tablet
app, a guestbook, a data export feature, and a scanner app
i. In our opinion the basic pack suits The French Vill’Edge best because it offers
everything for your company to be successful without having to pay too much
2. My Registry

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a. Has no upfront costs
b. Can work with any size company
c. They claim to be a revenue generating system and promises to increase your sales
and bring in new customers
d. This system can be used on computers or tablets in the French Vill’Edge with no
extra hardware required
e. You can customize it to be branded as The French Vill’Edge gift registry
f. Offers an analytics dashboard which allows you to track what your customers
preferences are so you are able to track their buying patterns and product
preferences
i. Provides you with data so you can directly market to people through
email, social media, and discount opportunities for products that they will
personally be more interested in buying

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Appendix D- Survey Results
1. How often do you shop downtown?
a. 7 students, or 13.46%, never shop downtown
b. 22 students, or 42.30%, rarely shop downtown
c. One student, or 1.92%, said that they shop downtown around one to three times a
semester
d. Four students, or 7.5%, said once they shop downtown every few months
e. 12 students, or 23.07%, shop downtown a few times a month
f. Three students, or 5.7%, shop downtown once a week
g. Three students, or 5.7%, shop downtown twice a week.
2. Where do you shop?
a. 20 of 52, or 38.46%, students say one of their top stores to shop at is Jack and
Milly
b. 19 of 52, or 36.54%, say that one of their top stores to shop at is French
Vill’Edge.
c. Five of 52, or 9.62%, say that one of their top stores to shop at On Cloud 9.
3. Which two criteria are most important to you when shopping?
a. 19 students, or 36.54%, state that they find customer service to be the most
important when shopping
b. 33 students, or 63.46%, state that they find clothing selection to be most the
important when shopping
c. 47 students, or 90.38%, state that price is one of the most important when
shopping
4. Have you ever shopped at French Vill'Edge? If so, rate your experience on a scale
from 1-10
a. Two individuals state that their experience at French Vill’Edge would make them
not go back
b. Five students state that their experience at French Vill’Edge would make them a
repeat customer.
c. Weighted average among the total responses is 5.69
i. this suggests that more of the respondents were rather indifferent to their
experience at French Vill’Edge
ii. This 5.69% is who French Vill’Edge should target to ensure that they are
repeat customers.
5. Are you male or female?
a. 9 students that responded are male
b. 43 students that responded are female